The Aviva share price just jumped 4.5% but still yields 7.02%! Time to buy?

A positive set of results has put fresh life into the Aviva share price. Harvey Jones says it offers bags of growth and income, but one thing’s stopping him from buying today.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Image source: Getty Images

The Aviva (LSE: AV) share price has done what few other FTSE 100 financials have managed over the last year… put on a bit of a show.

As somebody who holds Legal & General Group, M&G and Phoenix Group Holdings, I find this rather annoying. Their shares are all down since I bought them last year (although their bumper dividends compensate). 

Aviva’s the one that got away but even its shares have plateaued lately, along with the rest of the FTSE. Not today though.

This FTSE 100 financial stock is beating its rivals

They’ve jumped 4.66% so far this morning following a well-received set of Q3 results, which showed double-digit growth in general insurance premiums, life insurance and retirement sales, and even wealth net flows.

General insurance premiums climbed 15% over the first nine months of the 2024 financial year to £9.1bn. Protection and health sales leapt 22% to £403m, boosted by April’s acquisition of AIG UK.

Retirement sales were the big winner though, up 67% to £7.3bn. The big insurers have identified bulk purchase annuities as a massive growth area, and so it’s proved with Aviva’s revenues almost doubling to £6.1bn.

Bulk annuities involve taking over a company’s pension schemes to bear the risk on behalf of management. It’s given insurers a big new market to aim at. There’s a lot of competition with L&G, M&G, Phoenix and others jostling for share, but Aviva’s clearly holding its own.

Chief executive Amanda Blanc declared Q3 “very strong” and pinned it on Aviva’s consistent strategy, scale, diversification and financial strength.

Aviva’s still forecasting £2bn of operating profit by 2026, up from £1.47bn in 2023. Shareholders should get their rewards, with Blanc confident of “growing the dividend” and making “regular and sustainable returns of capital”.

Dividends aren’t guaranteed and Aviva’s haven’t recaptured their pre-pandemic highs, as this chart shows.


Chart by TradingView

However, they’ve still been climbing steadily and today’s bumper trailing yield of 7.02% is forecast to hit 7.81% in 2024 and 8.39% in 2025.

A high rate of dividend income and growth prospects

Aviva looks decent value with a trailing price-to-earnings (P/E) ratio of just 12.6. That’s below the FTSE 100 average of 14.2 times.

There are downsides though. The big FTSE 100 financials haven’t offered much share price growth for years. Aviva’s up 10.3% over 12 months, and a modest 18.09% over three years. The dividend has to do a lot of heavy lifting to keep shareholders happy.

I expected Aviva and the other FTSE 100 financials to get a major boost as central bankers slashed interest rates. This would make the income they pay look even more dazzling relative to savings rates and bond yields.

Also, I hoped rate cuts would light a fire under their share prices, but with inflation expected to remain sticky, I’m not so sure today. So its shares may idle despite strong sales growth. Imagine if they slow down?

I’d still buy Aviva like a shot but I’m already over-exposed to this sector thanks to Legal & General, M&G and Phoenix. If I had a time machine I’d fly back and swap the lot of them for Aviva. Alas…

Harvey Jones has positions in Legal & General Group Plc, M&g Plc, and Phoenix Group Plc. The Motley Fool UK has recommended M&g Plc. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Aston Martin DBX - rear pic of trunk
Investing Articles

There are hundreds of shares I’d rather buy than Aston Martin. Here’s why!

Aston Martin shares sell for pennies yet some of its cars can cost millions. So why doesn't this writer see…

Read more »

Young Caucasian man making doubtful face at camera
Investing Articles

3 risks to Greggs shares that could hamper a recovery

Greggs shares have a good dividend, but the price has performed weakly. Is our writer missing something by holding onto…

Read more »

ISA coins
Investing Articles

1 mighty FTSE dividend stock I’m considering for my ISA

A new ISA allowance has Paul Summers searching for strong and stable dividend stocks to add to his portfolio.

Read more »

Rolls-Royce's Pearl 10X engine series
Investing Articles

Are Rolls-Royce shares’ best days behind them?

Rolls-Royce shares have had a stellar few years. So far in 2026, though, they slightly lag the FTSE 100 blue-chip…

Read more »

A rear view of a female in a bright yellow coat walking along the historic street known as The Shambles in York, UK which is a popular tourist destination in this Yorkshire city.
Investing Articles

Buying £20k of Lloyds shares could give me an £851 income this year!

Lloyds has been one of the FTSE 100's hottest dividend growth shares in recent years. But do current risks make…

Read more »

Picturesque Cotswold village of Castle Combe, England
Investing Articles

ISA or SIPP? Some key differences to know

Ever wondered what some of the differences are between investing for retirement in a SIPP and in an ISA? Here…

Read more »

Young woman working at modern office. Technical price graph and indicator, red and green candlestick chart and stock trading computer screen background.
Investing Articles

2 world-class S&P 500 stocks down 11% and 32% to consider buying

Searching for stocks to buy for an ISA in April? Our writher thinks these excellent growth shares are worth a…

Read more »

View over Old Man Of Storr, Isle Of Skye, Scotland
Investing Articles

How much do you need in a Stocks and Shares ISA to aim for an annual income of £39,477?

Harvey Jones shows how ordinary investors can use their Stocks and Shares ISA allowance to build a generous passive income…

Read more »