With a P/E ratio of 9, is the Aviva share price a bargain?

Christopher Ruane looks at the Aviva share price and considers some strengths and weaknesses of the FTSE 100 insurance business.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Aviva logo on glass meeting room door

Image source: Aviva plc

Insurance company Aviva (LSE: AV) looks like a potential bargain at the moment. The Aviva share price-to-earnings (P/E) ratio is just 9.

When I see a blue-chip company that has a P/E ratio in single digits, it can grab my attention. But that is only one valuation metric, so as an investor it is important to take a rounded view of a company’s valuation.

Earnings are inconsistent

For starters, what is that P/E ratio based on?

Last year, Aviva’s basic earnings per share came in at 37.7p. But the prior year, the company recorded negative basic earnings per share of -34.7p. The year before that had been positive, but at 5.85p, it was far below what was achieved last year. Clearly, earnings at Aviva can move around significantly, meaning the P/E ratio may be a less useful valuation tool here than it can be for some other companies.

As an insurance company, differences in underwriting results from one year to the next can impact earnings. For example, there might be an unusually damaging storm. Additionally, changes in the value of investments an insurance company holds can also affect profitability in any given year.

Over the long run, though, I am optimistic about the commercial outlook for Aviva. Demand for insurance is likely to remain high, its brands are well known, it has a customer base approaching 20m (almost 5m British customers hold multiple policies with the firm) and an increased focus on core markets in recent years has helped streamline the formerly sprawling business.

Lots to like, but also some risks

The business is still unwieldy but it is a powerful money making machine. In the first half of this year, for example, it made an operating profit of £875m. General insurance premiums in the six-month period topped £6bn.

Aviva cut its dividend a few years ago but has since been growing it again.

The interim payout grew by 7%. The dividend yield now stands at 7.4%, which for a blue-chip FTSE 100 business such as this one, I find attractive.

Insurance is a difficult business, though, and there are always risks, as rival Direct Line’s very mixed performance in the past few years has demonstrated.

Premium pricing has moved around a lot in the UK and Ireland in recent years. That has worked to underwriters’ advantage, but I also see scope for movement in a downwards direction, if one firm tries to win business by competing more aggressively on price. Given the importance of the UK market to Aviva’s overall performance, I see that as a risk to the firm.

But I think investors should consider acting on the current Aviva share price. I think it represents good value for a firm with a long growth runway, proven business model, generous dividend, and focussed business strategy.

C Ruane has no position in any of the shares mentioned. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Close-up of British bank notes
Investing Articles

£9,000 in savings? Here’s how to try and turn that into a £193 monthly second income

With a long-term approach and applying basic principles of good investment, our writer reckons someone with under £10k could earn…

Read more »

Investing Articles

A 2026 stock market crash could be a rare passive income opportunity

If a stock market crash comes our way then it might throw up plentiful opportunities for investors to secure a…

Read more »

Tesla car at super charger station
Investing Articles

£10,000 invested in Tesla stock 1 year ago is now worth…

Dr James Fox takes a closer look at Tesla stock with the incredibly volatile mega-cap company surging and pulling back…

Read more »

British pound data
Investing Articles

My personal warning for anyone tempted by the plunging Aston Martin share price

Harvey Jones was so captivated by the plunging Aston Martin share price that he ignored an old piece of investment…

Read more »

Stacks of coins
Investing Articles

This penny share just crashed 13% to 19p! Time to buy?

After another fall today, this penny stock has now crashed 70% since April 2021. Is it one that should be…

Read more »

Trader on video call from his home office
Investing Articles

Down 19%! Here’s why Barclays shares look a serious bargain to me right now

Barclays shares have slumped recently, but a big gap between price and fair value has opened, offering nimble long-term investors…

Read more »

CEO Mark Zuckerberg at F8 2019 event
Investing Articles

Why Meta Platforms shares fell 12.5% in March

Historically, investors have done well by buying Meta Platforms shares when the price has fallen. But is the latest legal…

Read more »

Arrow symbol glowing amid black arrow symbols on black background.
Investing Articles

£20,000 invested in BAE Systems shares 4 years ago is now worth…

BAE Systems' shares have soared since 2022, yet rising NATO budgets are just starting to feed through, so the real…

Read more »