These 2 former stock market darlings are trying my patience! Time to sell?

Harvey Jones thought he was getting a bargain when he snapped up these too much-loved FTSE 100 dividend growth stocks. Now they’re getting on his nerves.

| More on:
Smart young brown businesswoman working from home on a laptop

Image source: Getty Images

When investing, your capital is at risk. The value of your investments can go down as well as up and you may get back less than you put in.

Read More

The content of this article is provided for information purposes only and is not intended to be, nor does it constitute, any form of personal advice. Investments in a currency other than sterling are exposed to currency exchange risk. Currency exchange rates are constantly changing, which may affect the value of the investment in sterling terms. You could lose money in sterling even if the stock price rises in the currency of origin. Stocks listed on overseas exchanges may be subject to additional dealing and exchange rate charges, and may have other tax implications, and may not provide the same, or any, regulatory protection as in the UK.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

I snapped up a couple of old school stock market heroes earlier this year as I thought their shares looked unmissable value following a recent slump.

I’d been watching both FTSE 100 stocks for years and was thrilled to buy them at what I thought was a bargain price. I thought they’d soon get their act together but they haven’t. Now I’m getting annoyed with them. And yes, I know that’s not the most mature response.

The first former FTSE darling is spirits giant Diageo (LSE: DGE). I snapped it up in November last year shortly after it issued a profit warning following a drop in sales across its Latin American and Caribbean markets.

I need a drink after buying Diageo shares

As the region’s economy struggled, drinkers started swapping premium Diageo brands for the local firewater, hitting sales. An inventory mix-up didn’t help.

Never mind, I thought, Diageo is a huge diversified drinks maker and Latin American is only a tenth of its total market. But sales elsewhere haven’t been brilliant either. Particularly in China. Recent reports that Beijing is lining up provisional anti-dumping tariffs on imported brandy is another worry.

I’m also worried about Gen Z’s attitude to alcohol. Instead of necking all they can and falling over like young people did in my day, they’re cutting back for fear of making fools of themselves on social media. It says a lot that Diageo’s biggest success story right now is Guinness 0,0.

The Diageo share price is down 26.58% in a year, which is a huge drop. I’m down 16.81% after snapping it up at a supposedly reduced price.

Trading at 17.54 times earning it looks cheap by prior standards. But maybe we shouldn’t measure Diageo against those anymore.

Should I sell? As a long-term buy-and-hold investor, that would be against my principles. Plus sod’s law says the moment I do sell its shares will rocket.

The GSK share price needs a pick-me-up

I’ll give Diageo time to straighten itself out. Stock markets generally have gone sideways lately, so now isn’t the time to panic and sell good companies. Which brings me to pharmaceutical giant GSK (LSE: GSK).

In its former guise of GlaxoSmithKlein, it was a top dog among FTSE 100 income investors back in the day.

CEO Emma Walmsley has been battling to replenish its drugs pipeline since taking the helm in 2017, but success remains elusive. I hoped its shares would kick on once the US legal case over blockbuster heartburn drug Zantac were resolved. Instead, they’ve continued to slide.

The GSK share price is down a modest 3.14% over 12 months. Personally, I’m down 16.17%. I didn’t expect that from a stock I thought was a pretty defensive play.

New investors may be tempted by a higher yield of 4.22% but that’s down to the falling share price rather than dividend growth.

GSK now looks really cheap trading at just 8.9 times earnings. One day we may all look back and see this as a brilliant opportunity. Let’s hope so. I’d average down on both Diageo and GSK if I could, but today I’m fully invested. So I’ll close my eyes, take a deep breath me and wait. Patience is a virtue, I’m told.

Should you invest, the value of your investment may rise or fall and your capital is at risk. Before investing, your individual circumstances should be assessed. Consider taking independent financial advice.

Harvey Jones has positions in Diageo Plc and GSK. The Motley Fool UK has recommended Diageo Plc and GSK. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Investing Articles

Here’s how I’d use £3,000 to target a second income that grows each year

Our writer explains the approach he'd take to trying to build a second income that gets bigger over time, by…

Read more »

Elevated view over city of London skyline
Investing Articles

Is it time to buy this incredible FTSE dividend share?

Christopher Ruane examines one FTSE 100 share with a phenomenal dividend history. Does a steep share price fall this year…

Read more »

Concept of two young professional men looking at a screen in a technological data centre
Investing Articles

This FTSE 100 share has just crashed another 20%. Its P/E is now just 9.9 so should I buy?

Harvey Jones was tempted to buy this FTSE 100 share after it crashed in October. Now it's crashed again, it…

Read more »

Investing Articles

Could Trump 2.0 be good for FTSE 250 stocks?

Donald Trump’s just been elected President of the United States for a second time. Our writer considers whether this could…

Read more »

Investing Articles

Trading at a 10-year low, this FTSE income stock now yields a chunky 6.99%!

Harvey Jones has been watching from the sidelines as shares in this FTSE 100 income stock just fall and fall.…

Read more »

Dividend Shares

Is a Bank of England rate cut good for the Lloyds share price?

Ken Hall analyses what the latest interest rate cut could mean for the Lloyds share price with the UK bank’s…

Read more »

Investing Articles

2 brilliant bargains I’m considering for my Stocks and Shares ISA!

These FTSE 100 and FTSE 250 shares offer exceptional value on paper. Here's why I'm considering them for my Stocks…

Read more »

Shot of a senior man drinking coffee and looking thoughtfully out of a window
Dividend Shares

How much passive income could I generate with just £10 per day?

Ken Hall wants to create his £10,000 yearly passive income dream by investing just £10 every weekday day in Footsie…

Read more »