Why the Amazon share price could be an under-the-radar bargain

The Amazon share price doesn’t look like a bargain. But by one key metric, it’s trading at an unusually cheap level as the company keeps getting stronger. 

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

Image source: Amazon

When investing, your capital is at risk. The value of your investments can go down as well as up and you may get back less than you put in.

Read More

The content of this article is provided for information purposes only and is not intended to be, nor does it constitute, any form of personal advice. Investments in a currency other than sterling are exposed to currency exchange risk. Currency exchange rates are constantly changing, which may affect the value of the investment in sterling terms. You could lose money in sterling even if the stock price rises in the currency of origin. Stocks listed on overseas exchanges may be subject to additional dealing and exchange rate charges, and may have other tax implications, and may not provide the same, or any, regulatory protection as in the UK.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

At a price-to-earnings (P/E) ratio of 44, the Amazon (NASDAQ:AMZN) share price doesn’t obviously look like good value. But there’s more to this one than meets the eye. 

There are several reasons why I don’t think the P/E ratio is a good way of evaluating this particular stock. And when I use what I see as a better multiple, it looks historically cheap.

Should you invest £1,000 in Imperial Brands right now?

When investing expert Mark Rogers has a stock tip, it can pay to listen. After all, the flagship Motley Fool Share Advisor newsletter he has run for nearly a decade has provided thousands of paying members with top stock recommendations from the UK and US markets. And right now, Mark thinks there are 6 standout stocks that investors should consider buying. Want to see if Imperial Brands made the list?

See the 6 stocks

P/E ratio

I don’t think Amazon’s earnings are a good reflection of the economic value of the underlying business. This is partly due to the way its costs are reflected in its income statement.

An example is the company’s investment in Rivian Automotive. In 2022, Amazon reported a net loss, mostly due to the effect of writing down the value of its stake in the electric van manufacturer.

Amazon EPS 2014-24


Created at TradingView

This implies the business lost money. And while it did lose more on its Rivian investment than it made elsewhere, this is a one-off cost that isn’t likely to be repeated in the future. 

As a result, Amazon’s P/E multiple has been extremely volatile. But I don’t think the value of the underlying business has fluctuated as much as this, making the ratio an unreliable guide.

Amazon P/E ratio 2014-24


Created at TradingView

More generally, Amazon spends a lot on customer relationships. But even though this shows up in the income statement as an expense, it’s more like an investment than an ongoing cost.

As a result, I think the firm’s earning power is much higher than its consolidated accounts indicate. And that’s why I’m sceptical of the P/E ratio as a way of valuing the stock.

P/B ratio

I think comparing Amazon’s price to its equity – the difference between its assets and liabilities – gives a better picture of where the stock is in value terms. This is the price-to-book (P/B) ratio.

Unlike its earnings, the company’s book value has been relatively stable over time. It has generally increased over time as the underlying business has grown, even in 2022. 

Amazon Book value per share 2014-24


Created at TradingView

Right now, Amazon trades at a P/B ratio of just over 8. By itself, that doesn’t mean much, but a look at where it has traded historically shows why I think there’s an opportunity here.

Over the last 10 years, the stock has generally traded at a much higher multiple. It’s only over the last couple of years that the P/B multiple has fallen below 10.

Amazon P/B ratio 2014-24


Created at TradingView

That implies investors have become less optimistic about Amazon’s ability to generate a return on its equity. But I don’t think the business has ever been in a better position.

The company’s size means it has never been more difficult to disrupt. And with AWS growing strongly and an emerging advertising division, I think Amazon looks like a real opportunity.

An investment opportunity?

With Amazon, I’m not too worried about competitive threats from other businesses. My biggest concern is the possibility of it being disrupted from elsewhere. 

Last week, the company had some success in fending off an antitrust lawsuit from the US Federal Trade Commission (FTC). But I’d be surprised if investors have heard the last of this one.

That’s an ongoing risk for Amazon shareholders. But at historically low multiples, investors might wonder whether they’ve ever been better-placed to consider that risk in terms of valuation.

5 Shares for the Future of Energy

Investors who don’t own energy shares need to see this now.

Because Mark Rogers — The Motley Fool UK’s Director of Investing — sees 2 key reasons why energy is set to soar.

While sanctions slam Russian supplies, nations are also racing to achieve net zero emissions, he says. Mark believes 5 companies in particular are poised for spectacular profits.

Open this new report5 Shares for the Future of Energy — and discover:

  • Britain’s Energy Fort Knox, now controlling 30% of UK energy storage
  • How to potentially get paid by the weather
  • Electric Vehicles’ secret backdoor opportunity
  • One dead simple stock for the new nuclear boom

Click the button below to find out how you can get your hands on the full report now, and as a thank you for your interest, we’ll send you one of the five picks — absolutely free!

Grab your FREE Energy recommendation now

Should you invest, the value of your investment may rise or fall and your capital is at risk. Before investing, your individual circumstances should be assessed. Consider taking independent financial advice.

John Mackey, former CEO of Whole Foods Market, an Amazon subsidiary, is a member of The Motley Fool’s board of directors. Stephen Wright has positions in Amazon. The Motley Fool UK has recommended Amazon. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Businessman hand stacking up arrow on wooden block cubes
Investing Articles

5 AIM stocks to consider buying for the long term

We asked our writers to share their best AIM-listed stocks to consider buying, featuring five very different businesses.

Read more »

Road 2025 to 2032 new year direction concept
Investing Articles

Is the Rolls-Royce share price still undervalued in 2025?

After massive growth in the Rolls-Royce share price, Charlie Carman considers whether the FTSE 100 aerospace and defence stock is…

Read more »

Businessman hand flipping wooden block cube from 2024 to 2025 on coins
Investing Articles

How an investor could target a £43k lifelong passive income starting with just £5 a day

Harvey Jones says it's possible to build a high-and-rising passive income by investing small, regular sums in FTSE 100 shares.…

Read more »

Investor looking at stock graph on a tablet with their finger hovering over the Buy button
Investing Articles

£10,000 invested in Lloyds shares on 7 April is already worth…

After a dip in early April, Lloyds shares are back to their 30%+ year-to-date gain in 2025. And analysts are…

Read more »

Tariffs and Global Economic Supply Chains
US Stock

What I’d look to buy as the US stock market heads for the worst month since 1932

Jon Smith sifts through the US stock market to try and find some ideas that have fallen in value recently…

Read more »

Businessman hand stacking up arrow on wooden block cubes
Growth Shares

Prediction: I think £1,000 invested in this UK stock could double by 2030

Jon Smith runs through a FTSE 250 stock with a market cap just over £1bn that he feels has the…

Read more »

Businessman hand flipping wooden block cube from 2024 to 2025 on coins
Investing Articles

With £10k in savings, here’s how an investor could target a second income of £500 a month

£10k in savings could be the foundation needed towards a powerful second income. Our writer details some steps necessary to…

Read more »

Asian man looking concerned while studying paperwork at his desk in an office
Investing For Beginners

£1k invested in the FTSE 100 on ‘Liberation Day’ is now worth…

Jon Smith talks about the volatility in the FTSE 100 in the weeks since the tariff announcements and flags up…

Read more »