Why the Amazon share price could be an under-the-radar bargain

The Amazon share price doesn’t look like a bargain. But by one key metric, it’s trading at an unusually cheap level as the company keeps getting stronger. 

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Amazon Go's first store

Image source: Amazon

At a price-to-earnings (P/E) ratio of 44, the Amazon (NASDAQ:AMZN) share price doesn’t obviously look like good value. But there’s more to this one than meets the eye. 

There are several reasons why I don’t think the P/E ratio is a good way of evaluating this particular stock. And when I use what I see as a better multiple, it looks historically cheap.

P/E ratio

I don’t think Amazon’s earnings are a good reflection of the economic value of the underlying business. This is partly due to the way its costs are reflected in its income statement.

An example is the company’s investment in Rivian Automotive. In 2022, Amazon reported a net loss, mostly due to the effect of writing down the value of its stake in the electric van manufacturer.

Amazon EPS 2014-24


Created at TradingView

This implies the business lost money. And while it did lose more on its Rivian investment than it made elsewhere, this is a one-off cost that isn’t likely to be repeated in the future. 

As a result, Amazon’s P/E multiple has been extremely volatile. But I don’t think the value of the underlying business has fluctuated as much as this, making the ratio an unreliable guide.

Amazon P/E ratio 2014-24


Created at TradingView

More generally, Amazon spends a lot on customer relationships. But even though this shows up in the income statement as an expense, it’s more like an investment than an ongoing cost.

As a result, I think the firm’s earning power is much higher than its consolidated accounts indicate. And that’s why I’m sceptical of the P/E ratio as a way of valuing the stock.

P/B ratio

I think comparing Amazon’s price to its equity – the difference between its assets and liabilities – gives a better picture of where the stock is in value terms. This is the price-to-book (P/B) ratio.

Unlike its earnings, the company’s book value has been relatively stable over time. It has generally increased over time as the underlying business has grown, even in 2022. 

Amazon Book value per share 2014-24


Created at TradingView

Right now, Amazon trades at a P/B ratio of just over 8. By itself, that doesn’t mean much, but a look at where it has traded historically shows why I think there’s an opportunity here.

Over the last 10 years, the stock has generally traded at a much higher multiple. It’s only over the last couple of years that the P/B multiple has fallen below 10.

Amazon P/B ratio 2014-24


Created at TradingView

That implies investors have become less optimistic about Amazon’s ability to generate a return on its equity. But I don’t think the business has ever been in a better position.

The company’s size means it has never been more difficult to disrupt. And with AWS growing strongly and an emerging advertising division, I think Amazon looks like a real opportunity.

An investment opportunity?

With Amazon, I’m not too worried about competitive threats from other businesses. My biggest concern is the possibility of it being disrupted from elsewhere. 

Last week, the company had some success in fending off an antitrust lawsuit from the US Federal Trade Commission (FTC). But I’d be surprised if investors have heard the last of this one.

That’s an ongoing risk for Amazon shareholders. But at historically low multiples, investors might wonder whether they’ve ever been better-placed to consider that risk in terms of valuation.

John Mackey, former CEO of Whole Foods Market, an Amazon subsidiary, is a member of The Motley Fool’s board of directors. Stephen Wright has positions in Amazon. The Motley Fool UK has recommended Amazon. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

A senior man and his wife holding hands walking up a hill on a footpath looking away from the camera at the view. The fishing village of Polperro is behind them.
Investing Articles

Is 50 too old to start buying shares?

Christopher Ruane explains why 'better late than never' is key to his thinking about whether 50's too old to start…

Read more »

Two male friends are out in Tynemouth, North East UK. They are walking on a sidewalk and pushing their baby sons in strollers. They are wearing warm clothing.
Investing Articles

Here’s what £150 a month in a Junior ISA could be worth by 2045…

You might be surprised to learn by how large a Junior ISA portfolio could become inside 20 years from modest…

Read more »

Investing Articles

This red hot equity fund in my SIPP returned 12.6% in the first 2 months of 2026

This global equity fund is delivering huge returns for Edward Sheldon’s SIPP in 2026, despite all the risks and uncertainty…

Read more »

Friends at the bay near the village of Diabaig on the side of Loch Torridon in Wester Ross, Scotland. They are taking a break from their bike ride to relax and chat. They are laughing together.
Investing Articles

Want to retire richer? Here’s Warren Buffett’s golden rule to build wealth

If you want to build wealth for a richer retirement, then following Warren Buffett’s golden rule might be the best…

Read more »

Black woman using smartphone at home, watching stock charts.
Investing Articles

Get ready for stock market volatility…

As conflict in the Middle East makes share prices fluctuate, what strategies can investors use to try and find opportunities…

Read more »

British Isles on nautical map
Investing Articles

Why the FTSE 100 fell almost 5% this week

Declines in mining shares dragged the FTSE 100 down after a strong start to the year. Is the pullback an…

Read more »

Middle aged businesswoman using laptop while working from home
Investing Articles

How much do you need to invest in US stocks to earn a £2,000 monthly passive income?

Is it possible to target several thousand pounds of passive income each month by buying US growth stocks? Absolutely –…

Read more »

A mature woman help a senior woman out of a car as she takes her to the shops.
Investing Articles

How big does your ISA need to be to earn £1,000 a month in passive income?

Andrew Mackie explains how a long-term ISA strategy can help investors build a chunky £12,000 passive income in less than…

Read more »