My best stock to buy for 2024’s smashing the market! Is there more to come?

It’s a case of ‘so far, so good’ for our writer’s pick for the best stock to buy for 2024. Will it continue to outpace the market return for the rest of the year?

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Thoughtful man using his phone while riding on a train and looking through the window

Image source: Getty Images

When my Foolish colleagues and I were asked to select our best British stocks to buy for 2024 last December, I went for one that few were willing to touch. So far, I’m rather happy with how my choice is faring.

Contrarian stock

My pick was housebuilder Persimmon (LSE: PSN). I should mention from the outset that this was a stock that I already owned. So bias may have played a role.

Then again, my case for favouring the business wasn’t built on sand.

Sure, it was hard to find many people who were particularly positive about the property market. High interest rates (at least relative to what we’ve seen in the last decade or so) and a cost-of-living crisis in the wake of higher inflation were hammering demand.

However, the news coming out of the company wasn’t exactly the stuff of nightmares. A Q3 update in November saw Persimmon raise its completion target for the year. Margins were also expected to remain steady. More generally, there were signs that house prices were stabilising.

As someone willing to hold for the long term, this flicked my contrarian switch. I argued that any chink of light from the Bank of England, in terms of when it might begin cutting interest rates, could send the stock soaring.

Market beater!

As I type this on 4 October, Persimmon stock’s climbed 22% since the beginning of 2024. That’s a very satisfying performance given that the FTSE 100 and FTSE 250 have both climbed around 7%. Oh, and there’s been a 40p per share dividend on top of this!

Quite a lot of this gain has come since July’s general election and the new government’s declaration that it would revise planning laws. Somewhat understandably, the prospect of 1.5 million homes being built in the next five years sent analysts running back to the calculators. It also likely pushed many private investors to take a fresh look at the company.

In August, the Bank of England made its first cut to interest rates, further fuelling speculation that the property market could be set for a great recovery as buyer demand rises. Oh, and inflation has now retreated back to a far-more-manageable 2.2%.

Taking all this into account, Persimmon’s resurgence seems more than justified.

What now?

Whether it lasts is another thing entirely. I don’t think a bounce in inflation at some point would necessarily shock the market. However, a larger-than-expected rise could put some pressure on stocks connected to the housing sector.

A lot will also depend on how investors react to the next trading update — due 6 November. There’s certainly an argument for saying that any encouraging news is already priced in. The stock currently changes hands on a forward P/E ratio of 20.

Fingers crossed

Press me to say which scenario is most likely and I’d probably go for more interest rate cuts and more gains ahead for Persimmon holders. But this is just speculation on my part. I’m certainly not about to go ‘all in’ on the company. That would be foolish, not Foolish. But am I tempted to increase my holding slightly if in a position to do so? You bet!

Here’s hoping I’ll be toasting an even better performance at the end of the year.

Paul Summers owns shares in Persimmon Plc. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

DIVIDEND YIELD text written on a notebook with chart
Investing Articles

A 9% dividend yield! 1 dirt-cheap FTSE 100 passive income gem to snap up today?

This FTSE stock offers huge passive income, looks deeply undervalued, and has strong forecast earnings growth -- making it too…

Read more »

Thoughtful man using his phone while riding on a train and looking through the window
Growth Shares

What are the best growth shares to try and double your money?

Jon Smith points out several key characteristics of growth shares to differentiate the good from the bad, and highlights one…

Read more »

Young mixed-race woman jumping for joy in a park with confetti falling around her
Investing Articles

I asked ChatGPT for the best FTSE 100 stock for total returns in 2026, and guess what it said…

Are AI chatbots any better than humans at digging out the best value FTSE 100 stocks to consider buying? They…

Read more »

UK money in a Jar on a background
Investing Articles

How much should someone invest to target a £100 weekly second income?

Bringing in a second income can spell the difference between comfort or crisis when an emergency happens. Mark Hartley breaks…

Read more »

Emma Raducanu for Vodafone billboard animation at Piccadilly Circus, London
Investing Articles

Is now the time to consider buying Vodafone shares?

Vodafone shares have been on a roll, transforming a £5,000 investment 12 months ago into £8,455 today. But is the…

Read more »

Female Tesco employee holding produce crate
Investing Articles

Is now the time to consider buying Tesco shares?

Tesco shares have been a stellar performer over the last 12 months, but can this momentum continue? Or is it…

Read more »

Finger clicking a button marked 'Buy' on a keyboard
Investing Articles

Is this the perfect time to consider buying Legal & General shares?

Legal & General shares have one of the FTSE 100's biggest forecast dividend yields for 2026. Maybe we should think…

Read more »

Passive income text with pin graph chart on business table
Investing Articles

These are the FTSE 100’s 5 biggest passive-income streams!

These five FTSE 100 firms are expected to pay out £30.5bn in cash dividends in 2026. I'm a huge fan…

Read more »