Up nearly 30% in a year, will Greggs shares ever slow down?

Greggs shares have been one of the success stories of the market in the last year, but is there more to come? Gordon Best takes a closer look.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

Middle-aged white man wearing glasses, staring into space over the top of his laptop in a coffee shop

Image source: Getty Images

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Few companies have risen as rapidly as Greggs (LSE: GRG) shares in the market lately. The purveyor of sausage rolls and vegan alternatives has seen its share price soar by nearly 30% over the past year. So, is this high-street hero running out of steam, or is there still room for growth?

Impressive growth

The company has come a long way from its humble beginnings as a Tyneside bakery. Today, it’s a FTSE 250 powerhouse with a market capitalisation of £3.24bn. The transformation from a local favourite to a national brand has been nothing short of remarkable, driven by savvy marketing, product innovation, and an uncanny ability to tap into changing consumer tastes.

Let’s dig into some of the numbers. The recent impressive run has pushed the company’s price-to-earnings (P/E) ratio to 23.3 times, suggesting investors are willing to pay a premium for a slice of this pastry paradise.

So, what’s fuelling this growth? Management has been adept at expanding market share across various sectors, effectively transforming from a lunchtime pitstop to an all-day dining destination. The potential roll-out of iced drinks could drive incremental near-term volumes, with a strong profit contribution due to being VAT-exempt.

Moreover, a vertically integrated supply network, complete with its own bakeries and delivery system, gives it a significant advantage in controlling costs and maintaining quality across the country. This operational efficiency has allowed the firm to navigate the choppy waters of inflation and supply chain disruptions much more smoothly than many of its peers.

Some concerns

However, it’s not all smooth sailing in the land of steak bakes and sausage rolls. Management has identified some challenges that could potentially put the brakes on its rapid ascent. The company has highlighted a “challenging market” ahead and slower footfall trends, which could impact future growth.

Although annual earnings are expected to growth by a steady 7.7% for the next three years, gross margin is reportedly “structurally different” to pre-pandemic levels. Although this has only dropped from 8.1% to 7.1% in the last year, investors may get nervous that further declines are ahead over the long term.

On one hand, management has demonstrated an impressive ability to adapt to changing consumer preferences and navigate challenging economic conditions. Strong brand recognition and efficient operations provide a solid foundation for future growth.

On the other hand, the current valuation suggests that much of this potential is already baked into the share price. With a P/E ratio of 23.3 times, the company isn’t exactly in the bargain bin, and any stumbles in execution could lead to a sharp decline.

I’m looking elsewhere

Greggs has proven itself to be more than just a flash in the pan, transforming from a regional bakery into a national food-on-the-go powerhouse. While the company’s growth story is impressive, I think investors should approach with a balanced perspective. The potential for further expansion and product innovation is tempting, but the high valuation and potential market challenges suggest caution.

I suspect this giant of the high street will be with us for some time, but think Greggs shares might be priced fairly accurately at present. I think there are better opportunities elsewhere, so I’ll be passing for now.

Gordon Best has no position in any of the shares mentioned. The Motley Fool UK has recommended Greggs Plc. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Group of young friends toasting each other with beers in a pub
Investing Articles

FTSE 100 shares: has a once-a-decade chance to build wealth ended?

The FTSE 100 index has had a strong 2025. But that doesn't mean there might not still be some bargain…

Read more »

Passive income text with pin graph chart on business table
Investing Articles

I asked ChatGPT for its top passive income ideas for 2026 and it said…

Stephen Wright is looking for passive income ideas for 2026. But can asking artificial intelligence for insights offer anything valuable?

Read more »

Woman riding her old fashioned bicycle along the Beach Esplanade at Aberdeen, Scotland.
Investing Articles

Here’s how a 10-share SIPP could combine both growth and income opportunities!

Juggling the prospects of growth and dividend income within one SIPP can take some effort. Our writer shares his thoughts…

Read more »

Tabletop model of a bear sat on desk in front of monitors showing stock charts
Investing Articles

The stock market might crash in 2026. Here’s why I’m not worried

When Michael Burry forecasts a crash, the stock market takes notice. But do long-term investors actually need to worry about…

Read more »

Person holding magnifying glass over important document, reading the small print
Investing Articles

Is this FTSE 250 retailer set for a dramatic recovery in 2026?

FTSE 250 retailer WH Smith is moving on from the accounting issues that have weighed on it in 2025. But…

Read more »

Young Black woman using a debit card at an ATM to withdraw money
Investing Articles

I’m racing to buy dirt cheap income stocks before it’s too late

Income stocks are set to have a terrific year in 2026 with multiple tailwinds supporting dividend growth. Here's what Zaven…

Read more »

ISA Individual Savings Account
Investing Articles

Aiming for a £1k passive income? Here’s how much you’d need in an ISA

Mark Hartley does the maths to calculate how much an investor would need in an ISA when aiming for a…

Read more »

Two business people sitting at cafe working on new project using laptop. Young businesswoman taking notes and businessman working on laptop computer.
Investing Articles

Is investing £5,000 enough to earn a £1,000 second income?

Want to start earning a second income in the stock market? Zaven Boyrazian breaks down how investors can aim to…

Read more »