These FTSE 100 stocks have taken a beating in 2024! But will they recover?

Despite the FTSE 100 rising by over 7% this year, these two stocks have suffered. Could now be a smart time to consider buying them?

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

Investor looking at stock graph on a tablet with their finger hovering over the Buy button

Image source: Getty Images

When investing, your capital is at risk. The value of your investments can go down as well as up and you may get back less than you put in.

Read More

The content of this article is provided for information purposes only and is not intended to be, nor does it constitute, any form of personal advice. Investments in a currency other than sterling are exposed to currency exchange risk. Currency exchange rates are constantly changing, which may affect the value of the investment in sterling terms. You could lose money in sterling even if the stock price rises in the currency of origin. Stocks listed on overseas exchanges may be subject to additional dealing and exchange rate charges, and may have other tax implications, and may not provide the same, or any, regulatory protection as in the UK.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

It has been a strong year for the FTSE 100. The index is up over 7% year to date. During this time, it has reached new record highs, peaking above 8,400 points at stages.

But not all its constituents have had a prosperous 2024. In fact, a handful of stocks have taken a beating.

Two Footsie players I’m watching are Burberry (LSE: BRBY) and BP (LSE: BP.). If I had some spare cash, they’re two stocks I’d take a closer look at for my portfolio today.

British titan

Let’s start by breaking down Burberry’s performance. The business needs no introduction. Yet while the fashion retailer is associated with quality, its share price performance this year has been far from that.

It has been the FTSE 100’s worst performer in the last year. During 2024, it has lost 57.4% of its value. It’s down a staggering 71.9% in the last 12 months.

The main reason for its fall has been multiple profit warnings, which has investors concerned. In its most recent update, Burberry said it now expects to post an operating loss in its first half. The business now faces an uphill battle to turn itself around.

But with its shares trading at a 15-year low, could now be a smart time to swoop in? Burberry stock looks dirt cheap. It trades on a price-to-earnings (P/E) ratio of just 8.1. For comparison, its long-term historical average is around 22.

On top of that, the business has made vast changes as it works to reverse its fortunes. It parted ways with former CEO Jonathan Akeroyd and replaced him with Joshua Schulman, former CEO of fashion behemoth Coach. Alongside that, management has laid out plans for cost savings across the business.

Burberry’s turnaround won’t be quick. And it won’t be easy. However, I reckon now could be a shrewd time to consider the British stalwart.

Oil giant

Oil and gas powerhouse BP has fared slightly better than Burberry this year. Even so, its share price has still taken a 14.3% hit.

Its recent decline can be pinned down to falling oil prices. The BP share price tends to mirror the price of oil. When it’s booming, as was the case in 2020, the stock can soar. Of course, like now, the reverse can happen. That’s a risk with BP, it’s a cyclical stock.

But they say every cloud has a silver lining. The falling share price translates to a higher dividend yield. Its payout now stands at 5.8%, way above the FTSE 100 average of 3.6%.

To add to its chunky yield, the business has also committed to buying back $14bn worth of shares between last year through to the end of 2025. It’s on track to buy back $7bn this year, so it looks in good shape to achieve its target.

Another clear threat to BP is the transition to renewable energy. However, it’s predicted that demand for oil is actually set to rise over the next decade. That’s great news for the business. BP also looks like a steal today, trading on a forward P/E of just 6.5.

Should you invest, the value of your investment may rise or fall and your capital is at risk. Before investing, your individual circumstances should be assessed. Consider taking independent financial advice.

Charlie Keough has no position in any of the shares mentioned. The Motley Fool UK has recommended Burberry Group Plc. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

US Stock

The Nvidia share price falls! Here’s what I think happens next for the S&P 500

Jon Smith reviews the overnight results from Nvidia and explains why this could stall the S&P 500 performance through to…

Read more »

Investing Articles

Down 15% today, is this FTSE 100 share too cheap for me to miss?

JD Sports' share price has tanked after the FTSE 100 share released another profit warning. Is this the opportunity I've…

Read more »

Investing Articles

Up 8% today, is this FTSE 100 growth stock a slam-dunk buy for me?

Halma's share price is soaring thanks to another headline-grabbing trading update. Is the FTSE 100 stock now too good for…

Read more »

Investing Articles

With a P/E ratio of just 10.5 is now a brilliant time to buy a cut-price FTSE 250 tracker?

Harvey Jones says a recent dip in the FTSE 250 leaves the index trading at bargain levels. One stock in…

Read more »

Warren Buffett at a Berkshire Hathaway AGM
Investing Articles

To build a passive income flow, I’d follow this Warren Buffett approach

Warren Buffett has set up passive income streams most people can only dream about. Our writer sees some practical lessons…

Read more »

Growth Shares

As the boohoo share price falls, could it become a penny stock in 2025?

Jon Smith outlines some of the recent problems involving the boohoo share price and considers if things could get even…

Read more »

Young Asian woman with head in hands at her desk
Investing Articles

Here are the worst-performing FTSE 100 shares over the last 5 years

These five FTSE 100 shares have been complete duds over the last half decade. But is there potential for a…

Read more »

Investing Articles

Nvidia stock has tripled this year! Can it keep rising?

Nvidia's latest sales update showed strong growth and the stock's been on a tear so far in 2024. So is…

Read more »