These FTSE 100 stocks have taken a beating in 2024! But will they recover?

Despite the FTSE 100 rising by over 7% this year, these two stocks have suffered. Could now be a smart time to consider buying them?

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It has been a strong year for the FTSE 100. The index is up over 7% year to date. During this time, it has reached new record highs, peaking above 8,400 points at stages.

But not all its constituents have had a prosperous 2024. In fact, a handful of stocks have taken a beating.

Two Footsie players I’m watching are Burberry (LSE: BRBY) and BP (LSE: BP.). If I had some spare cash, they’re two stocks I’d take a closer look at for my portfolio today.

Should you invest £1,000 in BP right now?

When investing expert Mark Rogers has a stock tip, it can pay to listen. After all, the flagship Motley Fool Share Advisor newsletter he has run for nearly a decade has provided thousands of paying members with top stock recommendations from the UK and US markets. And right now, Mark thinks there are 6 standout stocks that investors should consider buying. Want to see if BP made the list?

See the 6 stocks

British titan

Let’s start by breaking down Burberry’s performance. The business needs no introduction. Yet while the fashion retailer is associated with quality, its share price performance this year has been far from that.

It has been the FTSE 100’s worst performer in the last year. During 2024, it has lost 57.4% of its value. It’s down a staggering 71.9% in the last 12 months.

Created with Highcharts 11.4.3Burberry Group Plc PriceZoom1M3M6MYTD1Y5Y10YALLwww.fool.co.uk

The main reason for its fall has been multiple profit warnings, which has investors concerned. In its most recent update, Burberry said it now expects to post an operating loss in its first half. The business now faces an uphill battle to turn itself around.

But with its shares trading at a 15-year low, could now be a smart time to swoop in? Burberry stock looks dirt cheap. It trades on a price-to-earnings (P/E) ratio of just 8.1. For comparison, its long-term historical average is around 22.

On top of that, the business has made vast changes as it works to reverse its fortunes. It parted ways with former CEO Jonathan Akeroyd and replaced him with Joshua Schulman, former CEO of fashion behemoth Coach. Alongside that, management has laid out plans for cost savings across the business.

Burberry’s turnaround won’t be quick. And it won’t be easy. However, I reckon now could be a shrewd time to consider the British stalwart.

Oil giant

Oil and gas powerhouse BP has fared slightly better than Burberry this year. Even so, its share price has still taken a 14.3% hit.

Created with Highcharts 11.4.3Bp P.l.c. PriceZoom1M3M6MYTD1Y5Y10YALLwww.fool.co.uk

Its recent decline can be pinned down to falling oil prices. The BP share price tends to mirror the price of oil. When it’s booming, as was the case in 2020, the stock can soar. Of course, like now, the reverse can happen. That’s a risk with BP, it’s a cyclical stock.

But they say every cloud has a silver lining. The falling share price translates to a higher dividend yield. Its payout now stands at 5.8%, way above the FTSE 100 average of 3.6%.

To add to its chunky yield, the business has also committed to buying back $14bn worth of shares between last year through to the end of 2025. It’s on track to buy back $7bn this year, so it looks in good shape to achieve its target.

Another clear threat to BP is the transition to renewable energy. However, it’s predicted that demand for oil is actually set to rise over the next decade. That’s great news for the business. BP also looks like a steal today, trading on a forward P/E of just 6.5.

Should you invest £1,000 in BP right now?

When investing expert Mark Rogers has a stock tip, it can pay to listen. After all, the flagship Motley Fool Share Advisor newsletter he has run for nearly a decade has provided thousands of paying members with top stock recommendations from the UK and US markets.

And right now, Mark thinks there are 6 standout stocks that investors should consider buying. Want to see if BP made the list?

See the 6 stocks

Should you invest, the value of your investment may rise or fall and your capital is at risk. Before investing, your individual circumstances should be assessed. Consider taking independent financial advice.

Charlie Keough has no position in any of the shares mentioned. The Motley Fool UK has recommended Burberry Group Plc. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

Like buying £1 for 51p

This seems ridiculous, but we almost never see shares looking this cheap. Yet this recent ‘Best Buy Now’ has a price/book ratio of 0.51. In plain English, this means that investors effectively get in on a business that holds £1 of assets for every 51p they invest!

Of course, this is the stock market where money is always at risk — these valuations can change and there are no guarantees. But some risks are a LOT more interesting than others, and at The Motley Fool we believe this company is amongst them.

What’s more, it currently boasts a stellar dividend yield of around 8.5%, and right now it’s possible for investors to jump aboard at near-historic lows. Want to get the name for yourself?

See the full investment case

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