As the Rentokil share price crashes 20%, it’s too cheap for me to ignore

As a profits warning sends the Rentokil share price to a 52-week low, Stephen Wright thinks it’s time to start buying the stock for his portfolio. 

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Mindful young woman breathing out with closed eyes, calming down in stressful situation, working on computer in modern kitchen.

Image source: Getty Images

The Rentokil Initial (LSE:RTO) share price just fell 20% on news that the company’s profits are going to be lower than previously expected. The drop puts the stock at a 52-week low.

In my view, the company has one of the most durable businesses in the FTSE 100. As a result, I see today’s drop as an opportunity and I’m looking to buy it for the long term.

US issues

Rentokil has recently been focused on expanding its presence in the US. There’s a reason for that – it’s the largest market for pest control companies by some margin.

A big part of this growth strategy has been the acquisition of a firm called Terminix. Rentokil paid just over £4.5bn for the company back in October 2022, but the acquisition hasn’t gone well. 

Integrating the two businesses hasn’t been straightforward and returns have taken a while to come through. And the latest update indicates things are going to take even longer. 

Organic growth in the US is set to be 1% in the second half of 2024, which is down on the 2.8% Rentokil reported in the first half of the year. And higher costs are set to weigh on margins. 

Not all of this is to do with the Terminix acquisition – part of it is due to the British pound strengthening against the US dollar. But it’s sent a stock that had been up 10% in 2024 crashing.

A buying opportunity

Back in June, the Rentokil share price jumped 15% on news that activist investor Nelson Peltz had been buying. But the latest decline has undone all that and then some.

The thing is, I think the long-term thesis for the company is pretty firmly intact. So if the shares stay at their current level (or go lower) I’m expecting to start buying them. 

Rentokil operates in a market that has been growing steadily. Global warming – hotter summers and wetter winters – creates better breeding environments for pests, driving durable demand. 

Furthermore, this has nothing to do with inflation, GDP, or any other economic issues. That means the industry as a whole should be fairly resilient. 

Recent concerns aside, Rentokil is building a dominant position in this industry. Over the long term, its scale should allow it to maintain more attractive unit economics than its competitors.

At the moment, that’s being masked by issues integrating its latest acquisition that are taking longer to wear off than anticipated. But I think this is a question of ‘when’ rather than ‘if’. 

Activist attention

A key reason Rentokil was attracting attention back in June is that activists thought its market cap didn’t reflect the full value of the underlying business. I happen to agree with this.

Right now though, the stock is below where it was three months ago and hitting a new 52-week low. And I don’t think the long-term value of the business has changed significantly.

The company’s recent performance highlights the risks of big acquisitions. But at today’s prices, I think Rentokil shares are too cheap to ignore.

Stephen Wright has no position in any of the shares mentioned. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

This way, That way, The other way - pointing in different directions
Investing For Beginners

1 FTSE 250 stock I like and 1 I’ll avoid after the stock market correction

Jon Smith analyses the move lower in certain FTSE 250 companies over the past month and picks one that looks…

Read more »

Playful senior couple in aprons dancing and smiling while preparing healthy dinner at home
Investing Articles

Is April 2026 a great time to buy Lloyds shares?

Lloyds shares have been flying over the last two years. And there's one factor that could mean the bank continues…

Read more »

Young mixed-race couple sat on the beach looking out over the sea
Investing Articles

Want to aim for a £500 second income each month? Here’s how much it takes

Christopher Ruane digs into the numbers and mechanics that could let someone with no shares today build an annual second…

Read more »

Aston Martin DBX - rear pic of trunk
Investing Articles

Down 95%, what might it take for the Aston Martin share price to rise 2,000%?

The Aston Martin share price has collapsed. Our writer considers what it might take for it to regain some ground…

Read more »

Investing Articles

How are Diageo shares looking in April 2026?

It's been an eventful year so far, but what has the impact been for Diageo shares, and where might they…

Read more »

UK financial background: share prices and stock graph overlaid on an image of the Union Jack
Investing Articles

P/Es below 7! 3 staggeringly cheap shares despite yesterday’s rally

Investors who fear they have missed their opportunity to buy cheap shares as the stock market recovers might want to…

Read more »

ISA coins
Investing Articles

Want to know what UK investors have been buying in their ISAs?

Looking for stock, trust, and fund ideas this April? Royston Wild discusses what Brits have been stuffing in their Stocks…

Read more »

Mature Caucasian woman sat at a table with coffee and laptop while making notes on paper
Investing Articles

Why aren’t people buying Greggs shares by the bucketload?

Greggs' shares remain in the doldrums. But should Foolish investors consider pouncing while others won't? Paul Summers takes a fresh…

Read more »