9% yield and exceptional value! Here’s a potential pick for my Stocks and Shares ISA

This Fool says Vodafone’s 9% yield is growing more attractive because the company is also undervalued. He’s considering it for his Stocks and Shares ISA.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Emma Raducanu for Vodafone billboard animation at Piccadilly Circus, London

Image source: Vodafone Group plc

When looking for a strong dividend investment for my Stocks and Shares ISA, I’m not just after a strong yield. I also want either great asset price growth or a great valuation.

Vodafone (LSE:VOD) is in an exceptional position at the moment for a value investor like myself seeking good cash flow. With a massive 9% yield and a price-to-sales (P/S) ratio of 0.66, I’m very tempted.

Cash flow and good value

I believe strong cash flow is one of the most appealing aspects of an investment. After all, we use pounds to pay our bills, not stocks and shares.

Vodafone has a strong track record of dividends, with a 6.7% yield as its 10-year median. This has become much higher over time, but the main reason for this is that its share price has been tanking.


While that was concerning for investors in the past, I think it’s now at a point where the valuation is so low that the price will begin to rise again soon.

The group has reported negative earnings and revenue growth over the past three years on average. However, analysts estimate that its revenues will grow at approximately 2% annually over the next three years. Furthermore, its EPS is estimated to grow at 32.5% per year over the period. So, I think we’re at the bottom of the protracted price decline for now.

It faces risks

However, the company faces broader risks. Recently, it has faced challenges in key markets like Germany, where it’s struggling to retain legacy cable TV customers. Furthermore, its performance in Spain and Italy has been weak recently, with year-on-year sales declines reported in both countries.

Also, the business has a weak balance sheet at the moment, with high levels of debt. It’s also under scrutiny from the UK’s Competition and Markets Authority about its merger with Three UK. This merger is seen as vital for Vodafone and Three to compete with bigger players like EE. However, it could destabilise the dividend if there are challenges with integrating the two companies.

Staying aware

As the company has a history of losing value, a big merger under way, and recently contracting growth rates, I’ll need to monitor it frequently if I buy its shares.

A dividend yield as high as 9% is incredibly rare and could seem like a gift. But in a worst-case scenario, the stock could fall further in price. More likely, it could be a value trap, where the price stays depressed and fails to grow again despite better earnings and revenue growth on the horizon.

But I still think it’s worth my cash. Standard & Poor’s data shows that the average annual total return of the S&P 500 from 1926 through 2022 is approximately 10%. That’s just higher than Vodafone’s dividend yield alone.

Also, I reckon the shares could trade at a slightly higher P/S ratio of 0.75 in 18 months. This is close to its 10-year median of 1.1. So, if it hits the analyst consensus sales estimate of $42.6bn in March 2026, it could have a market cap of $32bn. That would mean 23.5% growth from its current valuation of $25.9bn.

I’m considering it

I learned from Warren Buffett that it’s not the amount of investments I make but the quality of those I choose that counts. Therefore, I’m taking my time with this decision. Vodafone is going on my watchlist for now.

Oliver Rodzianko has no position in any of the shares mentioned. The Motley Fool UK has recommended Vodafone Group Public. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

UK money in a Jar on a background
Investing Articles

A SIPP seems to offer investors free money – is there a catch?

This writer doesn't believe in magic money trees, but does see the offer of tax relief within a SIPP as…

Read more »

Middle-aged white man wearing glasses, staring into space over the top of his laptop in a coffee shop
Investing Articles

Here’s what £10,000 invested in Greggs shares a year ago’s worth now

Given Greggs large shop network and simple business formula, could owning the shares help this writer build wealth? Maybe --…

Read more »

UK coloured flags waving above large crowd on a stadium sport match.
Investing Articles

Recent BT share price performance is jaw-dropping but can it continue?

Harvey Jones is stunned by how well the BT share price has weathered recent stock market volatility. Can the FTSE…

Read more »

A senior man using hiking poles, on a hike on a coastal path along the coastline of Cornwall.
Investing Articles

Is the stock market correction a once-in-a-decade chance to target a million-pound SIPP?

After recent volatility Harvey Jones can see plenty of value FTSE 100 stocks to help investors build wealth in a…

Read more »

Woman riding her old fashioned bicycle along the Beach Esplanade at Aberdeen, Scotland.
Investing Articles

How to target a £10k annual income from just one year’s £20,000 Stocks and Shares ISA allowance

Today is the start of the new financial year giving us all a a fresh Stocks and Shares ISA allowance.…

Read more »

Rolls-Royce's Pearl 10X engine series
Investing Articles

Rolls-Royce shares have gone nowhere this year. Is that a warning sign?

Rolls-Royce shares stand within spitting distance of where they began the year. Has the company's long run of strong share…

Read more »

Tesla building with tesla logo and two teslas in front
Investing Articles

£5,000 invested in Tesla stock on Christmas Eve is now worth…

Tesla stock is stuck in reverse at the moment. This year, it has fallen by around 15%. Is there potential…

Read more »

Close-up image depicting a woman in her 70s taking British bank notes from her colourful leather wallet.
Investing Articles

2 UK dividend stocks to consider buying in April

High-quality established businesses with reliable cash flows often make for great dividend stocks. Here are two for investors to take…

Read more »