Is Aviva the best value stock to buy in the FTSE 100?

The FTSE 100 has its fair share of value stocks. Paul Summers considers whether Aviva is the best of a cheap bunch.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

Aviva logo on glass meeting room door

Image source: Aviva plc

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

When scouring the FTSE 100 for opportunities, Aviva (LSE: AV) shares never fail to jump out at me. But does the insurance giant offer the most compelling value of all the stocks in the index?

Cheap stock

Let’s start with the price tag.

I can currently take a stake in this company for the equivalent of 11 times FY24 earnings. That’s certainly cheaper than the long-term average for FTSE 100 stocks.

On the other hand, it isn’t quite so compelling compared to some of Aviva’s sector peers. Shares in Prudential, for example, trade at a little under nine times FY24 earnings.

Then again, it’s important to look beyond a single number before investing any money.

Ahead of expectations

Based on recent half-year results, Aviva looks to be in good form.

Earlier in the month, it revealed a better-than-expected 14% rise in operating profit. This came in at £875m compared to £765m last year thanks to a rise in general insurance premiums in Britain and Ireland. The market was anticipating around £830m.

All told, the company had nearly £400bn in assets under management at the end of June. It also said that it was confident of meeting its full-year targets.

Don’t forget the dividends!

Its income credentials are worth mentioning too.

Management elected to raise the interim payout to 11.9p per share. That’s a 7% jump on the amount handed back to shareholders last year.

Analysts have the total dividend for 2024 at 35.4p per share. This equates to a dividend yield of 7% — double the yield of the FTSE 100 as a whole.

This not only makes Aviva one of the biggest payers in the index but a real dividend champion across the entire UK stock market.

Consider the risks

So, we’ve got a (fairly) cheap stock and a lovely passive income stream. What could go wrong?

Well, this is investing. A bumpy ride should always be expected.

Aviva has and will continue to operate within thoroughly competitive markets exposed to the occasional catastrophic event. Perhaps this is why there was no fanfare when those aforementioned results were announced. Or perhaps it’s because the stock had been thrashing the FTSE 100 in 2024 and some of the good news was already in the price.

It’s also worth remembering that those dividends aren’t guaranteed. Indeed, Aviva has a mixed track record on this front. Years of increases have been cancelled out by sudden cuts, usually the result of a general economic wobble. The most recent example was during the pandemic.

On a positive note, being such a cash-generative company has meant these interruptions have been fairly brief.

A great option

Whether this is the best value stock in the FTSE 100 is open to debate and not helped by the fact that the index is composed of radically different businesses. It’s a bit unfair to compare apples with oranges.

Taking into account all of the above, however, I reckon there are a lot worse options for me than investing in Aviva shares today if I had the spare cash.

CEO Amanda Blanc has made a good job of cutting costs and the sale of more non-core assets going forward, combined with that positive earnings outlook, suggests there could be more share price rises ahead.

Paul Summers has no position in any of the shares mentioned. The Motley Fool UK has recommended Prudential Plc. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Warren Buffett at a Berkshire Hathaway AGM
Investing Articles

Can someone invest like Warren Buffett with a spare £500?

Christopher Ruane explains why an investor without the resources of billionaire Warren Buffett could still learn from his stock market…

Read more »

Investing Articles

Can these 2 incredible FTSE 250 dividend stocks fly even higher in 2026?

Mark Hartley examines the potential in two FTSE 250 shares that have had an excellent year and considers what 2026…

Read more »

Thoughtful man using his phone while riding on a train and looking through the window
Investing Articles

Is 45 too late to start investing?

Investing at different life stages can come with its own challenges -- and rewards. Our writer considers why a 45-year-old…

Read more »

Hand of person putting wood cube block with word VALUE on wooden table
Investing Articles

UK shares look cheap — but the market might be about to take notice

UK shares have traded at a persistent discount to their US counterparts. This can create huge opportunities, but investors need…

Read more »

Investing Articles

This FTSE 100 growth machine is showing positive signs for a 2026 recovery

FTSE 100 distributor Bunzl is already the second-largest holding in Stephen Wright’s Stocks and Shares ISA. What should his next…

Read more »

Investing Articles

I asked ChatGPT for the best FTSE 100 stocks to buy for passive income in 2026 and it said…

Paul Summers wanted to learn which dividend stocks an AI bot thinks might be worth buying for 2026. Its response…

Read more »

ISA Individual Savings Account
Investing Articles

Stop missing out! A Stocks and Shares ISA could help you retire early

Investors who don't use a Stocks and Shares ISA get all the risks that come with investing but with less…

Read more »

Investing Articles

Will Greggs shares crash again in 2026?

After a horrible 2025, Paul Summers takes a look at whether Greggs shares could sink even further in price next…

Read more »