Is this stock market correction a buying opportunity?

Christopher Ruane explains how he views a US stock market correction and why he’s hunting for bargain buying opportunities in the London market too.

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Bus waiting in front of the London Stock Exchange on a sunny day.

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After hitting a new high just last month, by the end of last week the US Nasdaq index had fallen over 10% in a matter of weeks. That meets the technical definition of a stock market correction.

We are not yet in the territory of a crash, though depending on what happens in coming weeks and months we could get there yet.

What does that mean for an investor like me right now? Ought I to sell some of my portfolio — or hunt for buying opportunities?

Don’t panic Captain Mainwaring!

The first rule in any stock market correction is to stay calm, think, and act rationally.

A correction can be a costly event – or a lucrative opportunity. How it turns out for a particular investor depends in part on how they react.

So in coming weeks I will take as calm and collected approach to investing as I can, regardless of what might be going on in the markets.

How to think about value

I am an investor, not a trader. A market fall can give a trader the collywobbles. But as an investor, a correction can be welcome, even if means the paper value of my portfolio declines. Indeed, it can be a buying opportunity.

The paper value is only that, after all. I do not actually lose money on a share I own when its price falls below what I paid, unless I sell it.

As a long-term investor, I expect prices to move up and down over time. But my approach is all about buying pieces of great companies for less than I believe they are worth.

So even if shares I own have fallen in value, unless the long-term investment case has changed, then a falling share price does not bother me. In fact, it could be a welcome buying opportunity as far as I am concerned.

What I’m looking for right now

Putting that into practice, I am on the lookout for shares that are currently trading well below their long-term value. If a stock market correction makes them even cheaper, all the better!

As an example, consider one share I bought recently as its price continued to fall (it is down a quarter so far this yea. Prudential (LSE: PRU).

The financial services company is long-established and has strong name recognition among consumers in some of its longstanding Asian markets. That has helped it build a large customer base. But Prudential has been trying to grow by expanding its presence in additional high-growth markets across Asia.

Over the coming years and decades, I think that could be a profitable move. From its well-known brand to its deep market understanding, I think Prudential is well-positioned for success.

With its 2.6% yield, if the dividend is maintained then I will earn passive income while I wait for an increase in its share price that I think Prudential merits.

Still, choppy financial markets and weak consumer confidence that have contributed to the Nasdaq market correction ultimately hurts revenues at Prudential too.

As a believer in its long-term investment case though, I am not selling! If I had spare cash to invest I would consider buying more shares. 

C Ruane has positions in Prudential Plc. The Motley Fool UK has recommended Prudential Plc. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

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