3 reasons why Aviva’s share price still looks like a brilliant bargain to me!

Is Aviva’s share price among the best bargains on the FTSE 100 today? Here, our writer Royston Wild explains why he thinks the answer could be yes.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

Bearded man writing on notepad in front of computer

Image source: Getty Images

When investing, your capital is at risk. The value of your investments can go down as well as up and you may get back less than you put in.

Read More

The content of this article is provided for information purposes only and is not intended to be, nor does it constitute, any form of personal advice. Investments in a currency other than sterling are exposed to currency exchange risk. Currency exchange rates are constantly changing, which may affect the value of the investment in sterling terms. You could lose money in sterling even if the stock price rises in the currency of origin. Stocks listed on overseas exchanges may be subject to additional dealing and exchange rate charges, and may have other tax implications, and may not provide the same, or any, regulatory protection as in the UK.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Aviva‘s (LSE:AV.) share price has soared in 2023. Up 12%, the financial services giant has risen on improved hopes for the UK’s economic and political landscape. Predictions of interest rate cuts from the summer that could stimulate consumer spending has also boosted the price.

Aviva's share price.
Created with TradingView

Yet at 487.4p per share, I believe the FTSE 100 firm still looks dirt cheap. Here are several reasons why.

Earnings metrics

The first thing to do is consider Aviva’s share price relative to predicted profits. Based on this, the company scores pretty well, in my view.

City analysts think the bottom line will grow 20% year on year in 2024. This leaves Aviva trading on an attractive price-to-earnings (P/E) ratio of 10.7 times.

However, the Footsie firm’s price-to-earnings growth (PEG) ratio is even more impressive. At 0.5, it’s below the watermark of 1 that indicates a stock is undervalued.

The PEG ratio stays low at 0.8 for 2025 too, thanks to predictions of another double-digit rise in annual earnings.

Dividend yields

The next step is to take a look at the dividend yield on Aviva shares. To provide some context, it’s a good idea to compare how the company compares on this front against the broader FTSE 100.

The firm’s dividends have recovered strongly since the pandemic, and City analysts expect this trend to continue. Consequently, the forward dividend yield stands at an enormous 7.1%, almost double the 3.6% Footsie average.

In further good news, brokers think dividends will keep rising sharply over the next two years as well. And so the yield marches to 7.8% and 8.4% for 2025 and 2026 respectively.

Book value

At face value, Aviva’s share price doesn’t look so cheap relative to the value of its assets. Right now, the company trades on a price-to-book (P/B) value of 1.4 times.

A reading above 1 indicates the market values a share more highly than the book value of its assets.

Aviva's P/B ratio.
Created with TradingView

As the graph above shows, this reading is some distance below those of Legal & General Group and Phoenix Group Holdings, but above those of Prudential and M&G.

However, with the industry average coming in at 1.9 times, Aviva’s P/B value actually looks decent today.

A top value stock

In recent years Aviva has undertaken a series of large disposals, the most recent of which saw it sell its Singapore Life division in March. This raises risk as it’s much more dependent on strong economic conditions in a narrow selection of countries (namely the UK, Ireland and Canada). As we know, the UK economy hasn’t been firing on all cylinders and UK consumers haven’t felt hugely confident of late.

Yet the company’s capacity to grow earnings and dividends in the future remains good. Brand strength makes it a market leader in many protection, retirement and insurance product categories. And as the saving needs of a increasing elderly population increase, it could be in the box seat to continue growing sales rapidly.

All things considered, I think it’s one of the FTSE 100’s most attractive value stocks right now.

Should you invest, the value of your investment may rise or fall and your capital is at risk. Before investing, your individual circumstances should be assessed. Consider taking independent financial advice.

Royston Wild has positions in Aviva Plc, Legal & General Group Plc, and Prudential Plc. The Motley Fool UK has recommended M&g Plc and Prudential Plc. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

New year resolutions 2025 on desk. 2025 resolutions list with notebook, coffee cup on table.
Investing Articles

1 investment I’m eyeing for my Stocks and Shares ISA in 2025

Bunzl is trading at a P/E ratio of 22 with revenues set to decline year-on-year. So why is Stephen Wright…

Read more »

The flag of the United States of America flying in front of the Capitol building
Investing Articles

Where will the S&P 500 go in 2025?

The world's biggest economy and the S&P 500 index have been flying this year. Paul Summers ponders whether there are…

Read more »

Passive income text with pin graph chart on business table
Dividend Shares

How to invest £20,000 in 2025 to generate safe passive income

It’s easy to generate passive income from the stock market today. Here’s how Edward Sheldon thinks investors should build an…

Read more »

Runner standing at the starting point with 2025 year for starting in new year 2025 to achieve business planing and success concept.
Investing Articles

Could the FTSE 100 hit 9,000 in 2025?

The FTSE 100 has lagged other indexes over the last year. But some commentators believe 2025 could be a stellar…

Read more »

Investing Articles

Why selling cars could drive the Amazon share price higher in 2025

After outperforming the S&P 500 in 2024, Stephen Wright's looking at what could push the Amazon share price to greater…

Read more »

Pink 3D image of the numbers '2025' growing in size
Investing Articles

3 of the best British shares to consider buying for 2025

Looking for UK shares to think about buying next year? These three stocks have all been brilliant long-term investments but…

Read more »

Warren Buffett at a Berkshire Hathaway AGM
Investing Articles

5 crucial Warren Buffett investing habits and a stock to consider buying now

Here's a UK stock idea that looks like it's offering the kind of good value sought by US billionaire investor…

Read more »

Frustrated young white male looking disconsolate while sat on his sofa holding a beer
Investing Articles

2 legendary FTSE 250 shares I won’t touch with a bargepole in 2025

Roland Head looks at two household names and explains why these FTSE 250 shares are already on his list of…

Read more »