7.1% yield! Would I be silly not to buy cheap Aviva shares?

This Fool likes the look of Aviva shares for their handsome dividend yield and valuation. So, would now be a smart time to buy?

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

Smart young brown businesswoman working from home on a laptop

Image source: Getty Images

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

After a slow start to the year, shares in insurance giant Aviva (LSE: AV.) have been picking up pace. They’re up 9.1% year to date and 19.1% over the last 12 months.

That beats the performance of the FTSE 100. If I’d picked up shares in Aviva a year ago, I’d be a happy investor today.

Unfortunately, I didn’t. But with its share price now at £4.73, I’m tempted. That looks cheap. Would I be silly not to buy the stock? And should investors consider it too?

Standout features

From my research, a few things stand out to me. The first is its meaty dividend yield. At 7.1%, that’s way above the Footsie average (3.6%). Last year its dividend grew by 8%. That’s the third year in a row it has risen. To go with that, management also announced a new £300m share buyback programme while upgrading its dividend guidance moving forward.

Dividends are never guaranteed. So, when I see yields of 7%+, I’m naturally sceptical. That said, I feel Aviva will be paying out in future given its approach to rewarding shareholders over the last few years.

Then there’s its valuation. Today, it has a price-to-earnings ratio of 12.5. Okay, there are cheaper stocks out there. But I think that looks like good value for Aviva. It’s a high-quality business, so even though that’s slightly above the Footsie average, it still looks like a good deal. Its long-term historical average is around 14, further signalling there’s value in today’s price.

What next?

But what’s in store next for the business? 2023 saw it continue to gain momentum. Operating profit rose 9% to just shy of £1.5bn, boosted by a strong performance across a host business areas, such as wealth and insurance premiums. It further delivered its £750m cost reduction target a year ahead of schedule.

But how does it take the next step and kick on from here? Luckily, it seems that continuing to streamline the business and make it a more lean and efficient operation is the top priority for CEO Amanda Blanc.

In the past, Aviva has often been viewed as a business that was too diversified. It focused on too many areas in too many regions. And this harmed performance. Under Blanc, this has changed.

In its latest results, it announced that it had completed the exit from its Singapore joint venture for £937m, further reducing its geographic footprint.

These moves build on the already strong competitive advantage that Aviva has. That includes its stellar brand recognition and customer base of nearly 20m.

The risks

While that’s all well and good, streamlining comes with risks. For example, it leaves the business reliant on just a couple of markets. If they falter, Aviva will feel the impact more strongly than if it was more diversified.

The insurance industry can also be cyclical as well as extremely competitive. Insurtechs have been gaining popularity in recent years. That’s a developing threat to Aviva.

Time to buy?

Even so, I’d buy the shares today if I had the cash. At £4.73 a pop, I think they’re a shrewd investment proposition and offer long-term growth potential.

Its meaty yield is without a doubt one of the major draws. That would provide a solid passive income stream for my portfolio.

Charlie Keough has no position in any of the shares mentioned. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Warren Buffett at a Berkshire Hathaway AGM
Investing Articles

Can someone invest like Warren Buffett with a spare £500?

Christopher Ruane explains why an investor without the resources of billionaire Warren Buffett could still learn from his stock market…

Read more »

Investing Articles

Can these 2 incredible FTSE 250 dividend stocks fly even higher in 2026?

Mark Hartley examines the potential in two FTSE 250 shares that have had an excellent year and considers what 2026…

Read more »

Thoughtful man using his phone while riding on a train and looking through the window
Investing Articles

Is 45 too late to start investing?

Investing at different life stages can come with its own challenges -- and rewards. Our writer considers why a 45-year-old…

Read more »

Hand of person putting wood cube block with word VALUE on wooden table
Investing Articles

UK shares look cheap — but the market might be about to take notice

UK shares have traded at a persistent discount to their US counterparts. This can create huge opportunities, but investors need…

Read more »

Investing Articles

This FTSE 100 growth machine is showing positive signs for a 2026 recovery

FTSE 100 distributor Bunzl is already the second-largest holding in Stephen Wright’s Stocks and Shares ISA. What should his next…

Read more »

Investing Articles

I asked ChatGPT for the best FTSE 100 stocks to buy for passive income in 2026 and it said…

Paul Summers wanted to learn which dividend stocks an AI bot thinks might be worth buying for 2026. Its response…

Read more »

ISA Individual Savings Account
Investing Articles

Stop missing out! A Stocks and Shares ISA could help you retire early

Investors who don't use a Stocks and Shares ISA get all the risks that come with investing but with less…

Read more »

Investing Articles

Will Greggs shares crash again in 2026?

After a horrible 2025, Paul Summers takes a look at whether Greggs shares could sink even further in price next…

Read more »