After gaining 45% in 12 months, is the Amazon share price now overvalued?

Our author thinks the Amazon share price might be too high. While the long-term future of the business looks bright, he’s being cautious of the valuation.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

Three signposts pointing in different directions, with 'Buy' 'Sell' and 'Hold' on

Image source: Getty Images

When investing, your capital is at risk. The value of your investments can go down as well as up and you may get back less than you put in.

Read More

The content of this article is provided for information purposes only and is not intended to be, nor does it constitute, any form of personal advice. Investments in a currency other than sterling are exposed to currency exchange risk. Currency exchange rates are constantly changing, which may affect the value of the investment in sterling terms. You could lose money in sterling even if the stock price rises in the currency of origin. Stocks listed on overseas exchanges may be subject to additional dealing and exchange rate charges, and may have other tax implications, and may not provide the same, or any, regulatory protection as in the UK.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

I’m looking at the Amazon (NASDAQ:AMZN) share price, and I firmly believe that the business is very well-structured for long-term investment gains. However, there are times when it’s wise for me to buy more and times when it’s best I show restraint.

Right now, with its price-to-sales ratio around 3.3, I’m wondering whether the value opportunity that I capitalised on in 2023 is over.

Amazon’s relentless innovation

Most prominently, management has positioned the company to be one of the leaders in artificial intelligence (AI). It is managing this through a three-layered approach, including AI infrastructure, tools to build AI, and applications that leverage AI.

Should you invest £1,000 in BP right now?

When investing expert Mark Rogers has a stock tip, it can pay to listen. After all, the flagship Motley Fool Share Advisor newsletter he has run for nearly a decade has provided thousands of paying members with top stock recommendations from the UK and US markets. And right now, Mark thinks there are 6 standout stocks that investors should consider buying. Want to see if BP made the list?

See the 6 stocks

Also, the company is planning a foray into healthcare with disruptive projects like Amazon Pharmacy and Amazon Care. I think this could be a very high growth opportunity for the firm.

I’m also excited about how its logistics network will develop as AI and robotics evolve. It’s likely that drones will become more commonplace for deliveries, and robots could even be delivering packages to the doorstep. These implementations are likely to drive higher profit margins as the company relies less on human labour.

The value investor’s mindset

Despite my optimism about Amazon’s future, I still need to retain the right investment strategy to succeed with its shares.

I believe the best time to buy into a company is when others have been selling aggressively for quite some time, but the company’s long-term prospects still look good. This can happen for a variety of reasons, but in the case of Amazon, recently, a big price drop occurred because it reported a loss due to an investment in Rivian that has been losing value.

Now, the shares are nearing all-time highs again, up around 125% from the 2022 low. That means the big value opportunity is likely now over. This is further evidenced by the fact that the price-to-sales ratio was around 1.7 in 2022. Today, it’s 3.3, which is roughly equal to its 10-year median.

Created with Highcharts 11.4.3Amazon PriceZoom1M3M6MYTD1Y5Y10YALL1 Jun 201919 Jun 2024Zoom ▾Jul '19Jan '20Jul '20Jan '21Jul '21Jan '22Jul '22Jan '23Jul '23Jan '242020202020212021202220222023202320242024www.fool.co.uk

I still own the shares

While I think the major value play here is now over, I’m certain that the business’s future is still bright. That’s why I’m not selling my shares, I’m just unlikely to buy more at this stage.

In my opinion, there is quite likely to be a moderate correction in the share price soon. However, this likely won’t last very long. Certainly, over the next 10 years, I expect the investment to beat most major indexes like the S&P 500.

I just have to remember that because it’s so richly valued, any losses or slowdowns in business growth can bring serious periods of price volatility. And with Amazon’s core markets in Western economies largely saturated, it is more heavily dependent on international expansion for its gains now. This could be problematic if foreign economies are less responsive to management’s propositions than expected.

I like other investments more

I think there are stronger additions I can make to my portfolio right now, like buying more Alphabet shares. That’s another big tech investment involved in AI that I think offers both high future growth prospects and good value for money.

I consider Amazon to be a wonderful business, but I can’t justify increasing my position at its current valuation.

Should you invest £1,000 in BP right now?

When investing expert Mark Rogers has a stock tip, it can pay to listen. After all, the flagship Motley Fool Share Advisor newsletter he has run for nearly a decade has provided thousands of paying members with top stock recommendations from the UK and US markets.

And right now, Mark thinks there are 6 standout stocks that investors should consider buying. Want to see if BP made the list?

See the 6 stocks

Should you invest, the value of your investment may rise or fall and your capital is at risk. Before investing, your individual circumstances should be assessed. Consider taking independent financial advice.

Suzanne Frey, an executive at Alphabet, is a member of The Motley Fool’s board of directors. John Mackey, former CEO of Whole Foods Market, an Amazon subsidiary, is a member of The Motley Fool’s board of directors. Oliver Rodzianko has positions in Alphabet and Amazon. The Motley Fool UK has recommended Alphabet and Amazon. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

Our best passive income stock ideas

Do you like the idea of dividend income?

The prospect of investing in a company just once, then sitting back and watching as it potentially pays a dividend out over and over?

If you’re excited by the thought of regular passive income payments, as well as the potential for significant growth on your initial investment…

Then we think you’ll want to see this report inside Motley Fool Share Advisor — ‘5 Essential Stocks For Passive Income Seekers’.

What’s more, today we’re giving away one of these stock picks, absolutely free!

Get your free passive income stock pick

More on Investing Articles

Shot of a senior man drinking coffee and looking thoughtfully out of a window
Investing Articles

I’m trying to follow Warren Buffett’s advice with this FTSE 100 stock

As Warren Buffett steps aside at Berkshire Hathaway, Stephen Wright is thinking about how to put his investing principles into…

Read more »

Portrait Of Senior Couple Climbing Hill On Hike Through Countryside In Lake District UK Together
Investing Articles

I bought 3,254 Taylor Wimpey shares 2 years ago – here’s how much income they’ve paid since

Harvey Jones says his investment in Taylor Wimpey shares hasn't delivered much growth so far but the dividends are now…

Read more »

Road 2025 to 2032 new year direction concept
Investing Articles

Here’s why I started a pension (SIPP) for my 1-year-old

The SIPP gives Britons more control over their pensions. Dr James Fox explains why parents should consider opening SIPPs for…

Read more »

Close-up of a woman holding modern polymer ten, twenty and fifty pound notes.
Investing Articles

£20K of savings? Here’s how it could fuel a £633 monthly second income

Christopher Ruane outlines some practical steps a stock market newbie could take to building a sizeable second income from dividend…

Read more »

Young mixed-race woman jumping for joy in a park with confetti falling around her
Investing Articles

2 shares to consider as a new US deal could revive the UK stock market

Our writer investigates two major FTSE 100 shares that could enjoy a boost following a US tariff shift and possible…

Read more »

Happy young female stock-picker in a cafe
Investing Articles

This FTSE 250 growth trust just loaded up on these 2 top S&P 500 stocks

Our writer noticed that this FTSE 250 investment trust has just scooped up a couple of quality US growth stocks.…

Read more »

British flag, Big Ben, Houses of Parliament and British flag composition
Investing Articles

This world-class FTSE 100 company’s expecting up to 10% growth in 2025

This is one of the most profitable companies in the FTSE 100 index. And right now, it’s firing on all…

Read more »

Surprised Black girl holding teddy bear toy on Christmas
Investing Articles

£10k invested in Phoenix shares 10 years ago would have generated passive income of…  

Shares in this FTSE 100 insurance giant have done poorly over the last decade. Harvey Jones wonders if super-sized passive…

Read more »