After gaining 45% in 12 months, is the Amazon share price now overvalued?

Our author thinks the Amazon share price might be too high. While the long-term future of the business looks bright, he’s being cautious of the valuation.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

Three signposts pointing in different directions, with 'Buy' 'Sell' and 'Hold' on

Image source: Getty Images

When investing, your capital is at risk. The value of your investments can go down as well as up and you may get back less than you put in.

Read More

The content of this article is provided for information purposes only and is not intended to be, nor does it constitute, any form of personal advice. Investments in a currency other than sterling are exposed to currency exchange risk. Currency exchange rates are constantly changing, which may affect the value of the investment in sterling terms. You could lose money in sterling even if the stock price rises in the currency of origin. Stocks listed on overseas exchanges may be subject to additional dealing and exchange rate charges, and may have other tax implications, and may not provide the same, or any, regulatory protection as in the UK.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

I’m looking at the Amazon (NASDAQ:AMZN) share price, and I firmly believe that the business is very well-structured for long-term investment gains. However, there are times when it’s wise for me to buy more and times when it’s best I show restraint.

Right now, with its price-to-sales ratio around 3.3, I’m wondering whether the value opportunity that I capitalised on in 2023 is over.

Amazon’s relentless innovation

Most prominently, management has positioned the company to be one of the leaders in artificial intelligence (AI). It is managing this through a three-layered approach, including AI infrastructure, tools to build AI, and applications that leverage AI.

Should you invest £1,000 in Amazon right now?

When investing expert Mark Rogers has a stock tip, it can pay to listen. After all, the flagship Motley Fool Share Advisor newsletter he has run for nearly a decade has provided thousands of paying members with top stock recommendations from the UK and US markets. And right now, Mark thinks there are 6 standout stocks that investors should consider buying. Want to see if Amazon made the list?

See the 6 stocks

Also, the company is planning a foray into healthcare with disruptive projects like Amazon Pharmacy and Amazon Care. I think this could be a very high growth opportunity for the firm.

I’m also excited about how its logistics network will develop as AI and robotics evolve. It’s likely that drones will become more commonplace for deliveries, and robots could even be delivering packages to the doorstep. These implementations are likely to drive higher profit margins as the company relies less on human labour.

The value investor’s mindset

Despite my optimism about Amazon’s future, I still need to retain the right investment strategy to succeed with its shares.

I believe the best time to buy into a company is when others have been selling aggressively for quite some time, but the company’s long-term prospects still look good. This can happen for a variety of reasons, but in the case of Amazon, recently, a big price drop occurred because it reported a loss due to an investment in Rivian that has been losing value.

Now, the shares are nearing all-time highs again, up around 125% from the 2022 low. That means the big value opportunity is likely now over. This is further evidenced by the fact that the price-to-sales ratio was around 1.7 in 2022. Today, it’s 3.3, which is roughly equal to its 10-year median.

Created with Highcharts 11.4.3Amazon PriceZoom1M3M6MYTD1Y5Y10YALL1 Jun 201919 Jun 2024Zoom ▾Jul '19Jan '20Jul '20Jan '21Jul '21Jan '22Jul '22Jan '23Jul '23Jan '242020202020212021202220222023202320242024www.fool.co.uk

I still own the shares

While I think the major value play here is now over, I’m certain that the business’s future is still bright. That’s why I’m not selling my shares, I’m just unlikely to buy more at this stage.

In my opinion, there is quite likely to be a moderate correction in the share price soon. However, this likely won’t last very long. Certainly, over the next 10 years, I expect the investment to beat most major indexes like the S&P 500.

I just have to remember that because it’s so richly valued, any losses or slowdowns in business growth can bring serious periods of price volatility. And with Amazon’s core markets in Western economies largely saturated, it is more heavily dependent on international expansion for its gains now. This could be problematic if foreign economies are less responsive to management’s propositions than expected.

I like other investments more

I think there are stronger additions I can make to my portfolio right now, like buying more Alphabet shares. That’s another big tech investment involved in AI that I think offers both high future growth prospects and good value for money.

I consider Amazon to be a wonderful business, but I can’t justify increasing my position at its current valuation.

5 Shares for the Future of Energy

Investors who don’t own energy shares need to see this now.

Because Mark Rogers — The Motley Fool UK’s Director of Investing — sees 2 key reasons why energy is set to soar.

While sanctions slam Russian supplies, nations are also racing to achieve net zero emissions, he says. Mark believes 5 companies in particular are poised for spectacular profits.

Open this new report5 Shares for the Future of Energy — and discover:

  • Britain’s Energy Fort Knox, now controlling 30% of UK energy storage
  • How to potentially get paid by the weather
  • Electric Vehicles’ secret backdoor opportunity
  • One dead simple stock for the new nuclear boom

Click the button below to find out how you can get your hands on the full report now, and as a thank you for your interest, we’ll send you one of the five picks — absolutely free!

Grab your FREE Energy recommendation now

Should you invest, the value of your investment may rise or fall and your capital is at risk. Before investing, your individual circumstances should be assessed. Consider taking independent financial advice.

Suzanne Frey, an executive at Alphabet, is a member of The Motley Fool’s board of directors. John Mackey, former CEO of Whole Foods Market, an Amazon subsidiary, is a member of The Motley Fool’s board of directors. Oliver Rodzianko has positions in Alphabet and Amazon. The Motley Fool UK has recommended Alphabet and Amazon. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Young mixed-race couple sat on the beach looking out over the sea
Investing Articles

Here’s how a £20k ISA could generate £1k of passive income each month!

Christopher Ruane looks at how an investor could earn a four-figure monthly passive income from buying high-quality dividend shares.

Read more »

Young Caucasian woman with pink her studying from her laptop screen
Investing Articles

How much might an investor need to invest in dividend stocks to earn £800 a month passive income?

Mark Hartley attempts to break down the complexity of building a lucrative passive income from dividends and considers some strategic…

Read more »

Investing Articles

Just released: March’s small-cap stock recommendation [PREMIUM PICKS]

We believe the UK small-cap market offers a myriad of opportunities across a wide range of different businesses and industries.

Read more »

Investing Articles

At a P/E multiple of 6, is this FTSE 100 stock a no-brainer buy to consider in April?

With shares trading at a low earnings multiple and profits expected to grow 75% over the next three years, is…

Read more »

Front view of a mixed-race couple walking past a shop window and looking in.
Investing Articles

I think this struggling FTSE 250 discount retailer could skyrocket in 2025

Our writer considers the recovery potential of a FTSE 250 dividend stock that has lost significant value over the past…

Read more »

Young black colleagues high-fiving each other at work
Investing Articles

How an investor could open a Stocks & Shares ISA before 5 April, and aim for millionaire status

If an investor doesn’t use their Stocks and Shares ISA allowance before 5 April, it’s gone. Dr James Fox explains…

Read more »

Investing Articles

3 things I’m doing ahead of the new 2025-26 ISA year

Ben McPoland looks back on strategies for his Stocks and Shares ISA portfolio that didn't work out well in the…

Read more »

Young Asian woman with head in hands at her desk
Investing Articles

1 big mistake to avoid in a falling stock market

A stock market downturn can be a great time to buy shares. But getting fixated on prices that were once…

Read more »