For investors sitting on a pile of cash savings, I think investing through a Stocks and Shares ISA is one of the best ways to start making their money work for them.
With £3,000 in savings, here’s how I’d begin investing today.
Enhancing profits
With a lump sum of savings, I’d want to ensure that I was putting it to the best use possible and ensuring that I could maximise my profits. That’s why I believe an ISA is the best option.
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Spreading the risk
If I had thousands to invest, I wouldn’t want to pile it all into one stock. Instead, I’d diversify across five to 10 businesses.
Diversification is key to any successful portfolio. Doing so offsets risks, meaning I’m not liable to one company or industry.
If that company or industry experienced large bouts of volatility, I wouldn’t be at risk of seeing all my investment pot dwindling.
Making more money
An extra way I’d try to snowball my gains is to target companies that pay a high dividend yield. This means I can start making passive income.
With the dividend payments I receive, I’d reinvest it back into buying more shares of the companies I own. By doing that, I’d benefit from compounding. That means I’d essentially be earning interest on my interest.
A stock to consider
With the above in mind, it’s stocks such as Aviva (LSE: AV) I’d target. In the last five years, its share price has risen 22.1%, outperforming the FTSE 100, which is up 16.1%.
Its share price has also been gaining momentum this year, rising 12.5%. But even with these gains, I think the stock still looks like good value for money trading on 12.9 times earnings. That’s cheaper than its industry peers Prudential (15.7) and Admiral Group (24.6).
Along with that, the stock boasts a 6.9% dividend yield, comfortably above the Footsie average. Last year, its dividend payout increased by 8% while it also announced a £300m share buyback scheme. Looking ahead, the business recently upgraded its dividend guidance and now expects to grow its cash payout by mid-single-digits.
I’m also bullish on Aviva due to the moves it’s making to streamline its operations. In recent years, it has got rid of a number of its underperforming businesses. Alongside that, it has also made multiple acquisitions to bolster shareholder returns.
For example, in its latest Q1 results, it announced that in March it exited its Singapore joint venture, “further simplifying the group’s geographic footprint”. It also announced that in April it completed the acquisition of AIG’s UK protection business for just over £450m.
The risks I see with Aviva is that these streamlining actions leave it reliant on just a couple of markets. There’s also the threat of competition, which is rising in the insurance industry.
But I’d still buy some shares today if I had the cash. And while I’d diversify my portfolio, it’s companies like Aviva that I’d look to purchase.
