One dirt cheap income stock I’d buy in an ISA today and it’s not Imperial Brands or Vodafone

Harvey Jones is on the hunt for a top FTSE 100 income stock at a low price. He’s ruled out two big names, but he’s now itching to buy the third.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Young Caucasian man making doubtful face at camera

Image source: Getty Images

I’ve been loading up on dividend-paying FTSE 100 shares in recent months but there’s one brilliant income stock I haven’t got round to buying. Now I intend to put that right and add it to my Stocks and Shares ISA.

It’s not Imperial Brands (LSE: IMB), even though this is one of the most consistent high yielders on the index. The tobacco maker continues to lavish investors with dividends and boasts a forward yield of 8.3%, nicely covered 1.9 times by earnings.

It’s also dirt cheap, trading at 6.7 times trailing earnings. As if that wasn’t enough, it’s running a £1.1bn share buyback programme too. I don’t care.

One share out of three ain’t bad

I think the controversies around smoking ultimately make Imperial Brands a risky long-term investment.

The group’s fighting a rearguard action against the long-term decline of smoking, but as we’ve seen with vaping, this is only plunging it into new controversies. It may ultimately trigger a tighter regulatory clampdown, such as Rishi Sunak’s smoke-free generation plan.

Imperial Brands has built strong brands, expanded market share and priced for profit growth, but I think this is only going to end one way, so I’m standing clear.

I’m not enthralled by Vodafone Group (LSE: VOD) either. Its long-term share price slide – now approaching a quarter of a century – doesn’t show much sign of reversing. Ignore the growth it’s many supporters say, feel the income.

Unfortunately, the income’s been declining too. Vodafone slashed its dividend by 40% in 2019, but it wasn’t enough. New CEO Margherita Della Valle’s turnaround plan demanded another brutal cut. Yesterday, the board confirmed it would halve the 2024 payout of €0.9 per share, cut to €0.45 in 2025.

Markets actually cheered the news. It puts the dividend on a surer footing, and a 5% yield isn’t the worst. As I recall, markets cheered the last dividend cut too. This is all back-to-front to me.

No company’s without risk

The dividend cut will save Vodafone more than €1bn a year and allow it to invest in its core business. It still leaves a humungous €33.2bn of debt. Not for me.

Asia-focused banking giant HSBC Holdings (LSE: HSBA) isn’t without problems either. Its ever-closer links with China could come back to bite UK investors, as the country charts a collision course with the West.

Yet that hasn’t harmed performance, with the share price up 16.59% in a year. It was boosted by record 2023 profits, which saw profit before tax rocket $13.3bn to $30.3bn. Investors enjoyed the highest full-year dividend since 2008, three share buy-backs totalling $7bn, and a further share buy-back of up to $2bn.

HSBC shares are forecast to yield a thumping 8.9% in 2024, covered 1.6 times by earnings. Yet they’re super cheap trading at just 6.62 times forward earnings.

Its net margins may narrow when interest rates full. The Chinese property market continues to cast a shadow. It’s playing a geopolitical high-wire act. I accept this could be a bumpy ride. Yet it’s pointing the right way, something I wouldn’t say about Imperial Brands and Vodafone.

HSBC Holdings is an advertising partner of The Ascent, a Motley Fool company. Harvey Jones has no position in any of the shares mentioned. The Motley Fool UK has recommended HSBC Holdings, Imperial Brands Plc, and Vodafone Group Public. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Businessman hand stacking up arrow on wooden block cubes
Growth Shares

Why I think the HSBC share price could hit 2,000p by December

Jon Smith explains why the HSBC share price could be primed to rally for the rest of the year, despite…

Read more »

Elevated view over city of London skyline
Investing Articles

£15,000 invested in UK shares a decade ago is now worth…

How have UK shares performed in recent years? That depends which ones you have in mind, as our writer explains.…

Read more »

Businessman hand stacking money coins with virtual percentage icons
Investing Articles

3 FTSE shares with many years of consecutive dividend growth

Paul Summers picks out a selection of FTSE shares that have offered passive income seekers consistency for quite a long…

Read more »

piggy bank, searching with binoculars
Investing Articles

Prediction: Diageo shares could soar in the next 5 years if this happens…

Diageo shares have been in the doldrums for some years now. What on earth could waken this FTSE 100 dud…

Read more »

Investing Articles

With a P/E of 5.9 is this a once-in-a-decade opportunity to buy dirt-cheap easyJet shares?

Today marks a fresh low for easyJet shares, which are falling on a disappointing set of first-half results. Harvey Jones…

Read more »

Investing Articles

Think the soaring Tesco share price is too good to be true? Read this…

The Tesco share price keeps climbing. It's up again today, following a positive set of results, but Harvey Jones says…

Read more »

Artillery rocket system aimed to the sky and soldiers at sunset.
Investing Articles

BAE Systems shares are up 274% in 46 months. And I reckon there could be more to come

Our writer’s been learning about the state of Britain’s defence forces. And he thinks it could be good news for…

Read more »

Stack of British pound coins falling on list of share prices
Investing Articles

5 years ago, £5,000 bought 218 Greggs shares. How many would it buy now?

Greggs sells around 150m sausage rolls every year. But have those who bought the baker’s shares in April 2021 made…

Read more »