Best FTSE buy for April: Diageo or Unilever?

These two FTSE giants have seen their share prices hit by slowing sales growth since late 2022. But which stock would I buy today for the long run?

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

Young woman working at modern office. Technical price graph and indicator, red and green candlestick chart and stock trading computer screen background.

Image source: Getty Images

When investing, your capital is at risk. The value of your investments can go down as well as up and you may get back less than you put in.

Read More

The content of this article is provided for information purposes only and is not intended to be, nor does it constitute, any form of personal advice. Investments in a currency other than sterling are exposed to currency exchange risk. Currency exchange rates are constantly changing, which may affect the value of the investment in sterling terms. You could lose money in sterling even if the stock price rises in the currency of origin. Stocks listed on overseas exchanges may be subject to additional dealing and exchange rate charges, and may have other tax implications, and may not provide the same, or any, regulatory protection as in the UK.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

With the 2024/25 tax year arriving on 6 April, UK investors have a whole new set of tax allowances. Hence, I’ve been reviewing FTSE shares that my wife and I might add to our family portfolio.

Global value shares look tempting

When I look at US stocks, I see highly priced companies trading at record levels. With the S&P 500 leaping 26.6% over 12 months, finding deep value among American corporations isn’t easy.

Meanwhile, the UK’s FTSE 100 looks very undervalued, both in historical and geographical terms. For me today, the Footsie is a target-rich environment for finding value shares to produce decent future returns.

Ideally, I’m after solid, established businesses trading on reasonable multiples of earnings and paying cash dividends to patient shareholders. For example, take these two global Goliaths, which have seen their share prices weaken over the past year.

1. Diageo

Diageo (LSE: DGE) is a leading purveyor of alcoholic drinks, including best-selling brands Smirnoff vodka, Gordon’s gin, Johnnie Walker whisky, Guinness stout, and Baileys Irish cream.

Formed in 1997 by the merger of Guinness and Grand Metropolitan, Diageo has been a FTSE 100 stalwart for decades and is one of its 10 largest members today.

Here are Diageo’s fundamentals, based on the current share price of 2,829.5p:

Market cap£63bn
FTSE ranking#8
Earnings multiple20.3
Earnings yield4.9%
Dividend yield2.9%
Dividend cover1.7

However, the shares currently trade on a multiple of over 20 times earnings, due to falling sales in the Caribbean and Latin America. This has dragged their earnings yield below 5%, such that the dividend yield is covered only 1.7 times by historic earnings.

This growth stutter has sent Diageo’s share price diving 22.3% over one year and 9.1% lower over five years. However, these returns exclude dividends, which climbed by a sixth (16.7%) from 2019 to 2023.

At its 52-week high, the share price briefly touched 3,779.5p on 25 April 2023, but now stands 950p (-25.1%) lower. To me, Diageo stock looks oversold — which is why my wife and I own it, paying 2,806.6p a share in December 2023.

Of course, Diageo’s sales growth could slow even further, hitting revenues, profits, and cash flow. However, I’m not worried about short-term price volatility, as we are playing the long game.

2. Unilever

As one of the world’s largest FMCG (fast-moving consumer goods) companies, multinational Unilever (LSE: ULVR) is a global beast. Remarkably, more than 3.4bn people worldwide use its products daily. Indeed, when I look in my kitchen cupboards and bathroom cabinets, I see plenty of its brands.

Here are Unilever’s fundamentals, based on a share price of 3,819p:

Market cap£95.7bn
FTSE ranking#4
Earnings multiple17.4
Earnings yield5.8%
Dividend yield3.9%
Dividend cover1.5

Looking at the above figures, I see that Unilever is bigger than Diageo and has a better earnings yield. However, its higher dividend yield of nearly 4% a year is covered only 1.5 times by trailing earnings.

Notably, Unilever’s yearly cash payout rose by just 4.2% between 2019 and 2023. And like Diageo, sales growth has slowed markedly since end-2022. Even so, I’d buy Unilever stock over Diageo’s, partly because young adults are drinking less alcohol nowadays.

That said, as we already own both consumer stocks, we need take no further action!

Should you invest, the value of your investment may rise or fall and your capital is at risk. Before investing, your individual circumstances should be assessed. Consider taking independent financial advice.

Cliff D’Arcy has an economic interest in Diageo and Unilever shares. The Motley Fool UK has recommended Diageo and Unilever. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services, such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool, we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Investing Articles

Surely, the Rolls-Royce share price can’t go any higher in 2025?

The Rolls-Royce share price was the best performer on the FTSE 100 in 2023 and so far in 2024. Dr…

Read more »

A young woman sitting on a couch looking at a book in a quiet library space.
Investing Articles

Here’s how an investor could start buying shares with £100 in January

Our writer explains some of the things he thinks investors on a limited budget should consider before they start buying…

Read more »

Investing Articles

Forget FTSE 100 airlines! I think shares in this company offer better value to consider

Stephen Wright thinks value investors looking for shares to buy should include aircraft leasing company Aercap. But is now the…

Read more »

Investing Articles

Are Rolls-Royce shares undervalued heading into 2025?

As the new year approaches, Rolls-Royce shares are the top holding of a US fund recommended by Warren Buffett. But…

Read more »

Investing Articles

£20k in a high-interest savings account? It could be earning more passive income in stocks

Millions of us want a passive income, but a high-interest savings account might not be the best way to do…

Read more »

Investing Articles

3 tried and tested ways to earn passive income in 2025

Our writer examines the latest market trends and economic forecasts to uncover three great ways to earn passive income in…

Read more »

Investing Articles

Here’s what £10k invested in the FTSE 100 at the start of 2024 would be worth today

Last week's dip gives the wrong impression of the FTSE 100, which has had a pretty solid year once dividends…

Read more »

Investing Articles

UK REITs: a once-in-a-decade passive income opportunity?

As dividend yields hit 10-year highs, Stephen Wright thinks real estate investment trusts could be a great place to consider…

Read more »