Why are Brits ploughing billions of pounds into Stocks and Shares ISAs?

The number of billions of pounds UK residents are stashing in Stocks and Shares ISAs continues to rise. But why are these accounts getting so popular?

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

ISA coins

Image source: Getty Images

Brits are chucking billions into Stocks and Shares ISAs. The latest data shows £34bn was funnelled into these accounts in 2021/22, up more than £10bn from three years before. 

The Stocks and Shares ISA, a tax-free wrapper to buy the shares in companies, is getting so popular that, for the first time on record, the total cash deposits are higher than in Cash ISAs. 

It seems more and more of us are waking up to this perhaps overlooked approach to making our money work for us.

Please note that tax treatment depends on the individual circumstances of each client and may be subject to change in future. The content in this article is provided for information purposes only. It is not intended to be, neither does it constitute, any form of tax advice. Readers are responsible for carrying out their own due diligence and for obtaining professional advice before making any investment decisions.

A bundle of cash

Why is this? It’s likely because buying shares has greater earning power than other investing avenues the average UK resident has available to them.

Savings accounts have offered less than 1% in recent years depending on what interest rates are doing. 

Rental yields on a buy-to-let are a bit better, with 3%-6% being typical, but that’s not taking into account one-off outlays like a boiler packing in or not being able to find a renter. 

Where else is there to park a bundle of extra cash? Not many places. 

That’s why the Stocks and Shares ISA looks attractive with an average yearly yield of 9.46%. 

That’s not a hypothetical, by the way, that’s the average 10-year return from all available ISA accounts. 

Rainy day

Perhaps the real attraction is how this wealth builds over time. A £10k starting stake paired with £100 added each month could earn serious amounts. 

Take the 9.64% return. There’s no guarantees, of course, but compound the cash for 30 years and it builds to a nest egg of £352,064!

A few hundred thousand makes a nice rainy day fund or could even buy a house outright, but the real magic is using it to earn a passive income. 

Anyone who’s reached that figure might look at the big dividend-payers on the FTSE 100 like Lloyds (LSE: LLOY), a stock I own already.

The bank is forecast to pay a 5.9% dividend over the next 12 months. On that nest egg, it would be like a passive income of £20,771 each year. 

That’s thousands of pounds zipped to me each month from Lloyd’s (or any other firm) earnings. 

Would Lloyds be a good investment in general? 

This is the key question, as there’s a lot more to investing in a company than a few pound signs. And the research involved might put savers off the Stocks and Shares ISA.

But for my money, Lloyds looks like one of the better FTSE 100 stocks. 

The bank should benefit from elevated interest rates over the next decade which will keep margins weighty and earnings high.

The stock trades at 6.7 times earnings too, pretty low compared to years gone by.

But banking has struggled since 2008 and the threat of a similar crash has made the wider banking sector less popular with investors in the UK. 

No surprises

And there isn’t a stock on the planet that’s sure to make money which might make the guaranteed return of a savings account look tempting. 

On balance though, with chunky passive income streams up for grabs, the £34bn being thrown into Stocks and Shares ISAs doesn’t shock me. 

It shouldn’t really as those billions even include my own (modest) contribution!

John Fieldsend has positions in Lloyds Banking Group Plc. The Motley Fool UK has recommended Lloyds Banking Group Plc. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Front view of aircraft in flight.
Investing Articles

Is it game over for the BP share price rally?

The BP share price has looked like a one-way bet in recent weeks as oil and gas prices soar but…

Read more »

Man hanging in the balance over a log at seaside in Scotland
Investing Articles

Amid geopolitical and AI risks, here’s how I’m positioning my ISA and SIPP in 2026

Edward Sheldon explains how he's allocating capital within his investment accounts and SIPP amid the various risks to the market.

Read more »

Young mixed-race woman looking out of the window with a look of consternation on her face
Investing Articles

My game plan for the next stock market crash

Markets have been surprisingly resilient during the recent Middle East conflict but we still cannot rule out a stock market…

Read more »

Concept of two young professional men looking at a screen in a technological data centre
Investing Articles

1 top growth stock to consider buying after it crashed 59%

This S&P 500 growth stock has fallen off a cliff lately due to AI software fears. Our writer thinks this…

Read more »

A mature woman help a senior woman out of a car as she takes her to the shops.
Investing Articles

Here’s how a 35-year-old putting £15 a day into an ISA could end up earning £18k+ of passive income annually!

A 35-year-old with no ISA but a willingness to invest relatively small sums could one day be earning many thousands…

Read more »

Young black colleagues high-fiving each other at work
Investing Articles

With the potential to double in 10 years, this could be a dividend stock to consider buying

With a yield of 7.2%, income investors might consider buying this stock. But reinvesting the dividends could deliver even more…

Read more »

Happy couple showing relief at news
Investing Articles

How much would someone need to invest in the stock market to target a £1,250 monthly second income?

Investing in the stock market can help deliver long-term wealth. But James Beard says it can also be a way…

Read more »

happy senior couple using a laptop in their living room to look at their financial budgets
Investing Articles

How much would someone need in an ISA to aim to treble the current State Pension?

Experts say the State Pension isn’t generous enough to provide a comfortable retirement. James Beard says the stock market could…

Read more »