3 of the best FTSE 100 stocks I’d buy as a beginner investor

To ensure a smooth introduction to investing, this Fool is weighing up the long-term benefits of reliable and well-established FTSE 100 shares.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

Young woman holding up three fingers

Image source: Getty Images

When investing, your capital is at risk. The value of your investments can go down as well as up and you may get back less than you put in.

Read More

The content of this article is provided for information purposes only and is not intended to be, nor does it constitute, any form of personal advice. Investments in a currency other than sterling are exposed to currency exchange risk. Currency exchange rates are constantly changing, which may affect the value of the investment in sterling terms. You could lose money in sterling even if the stock price rises in the currency of origin. Stocks listed on overseas exchanges may be subject to additional dealing and exchange rate charges, and may have other tax implications, and may not provide the same, or any, regulatory protection as in the UK.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Today I’m examining three FSTE 100 shares that I would feel confident buying if putting together a beginner portfolio.

With the seemingly endless maze of jargon and charts, investing in shares can be overwhelming. That’s why it’s best to start with well-known and established companies less prone to volatile price movements.

Diageo

Known for brands like Johnnie Walker, Guinness and Smirnoff, Diageo (LSE:DGE) is one of the largest alcohol companies in the world. With a £63.7bn market cap, it operates in 132 countries worldwide employing over 30,000 staff.

Diageo’s 2023 full-year (FY) earnings report revealed increases in cash flow and dividends but with lower operating profit and earnings per share (EPS). These are key metrics that indicate how well a company is performing.

The share price has also fallen by 19% over the past year. Much of this is due to a post-Covid economic squeeze that saw Latin American consumers shy away from luxury-priced products. Industry-specific macroeconomic factors such as this are always important when evaluating a company’s profitability.

However, in the long-term, Diageo promises stable growth. I’m glad I bought some of the shares when I was starting out and would do so again in the same position.

Rightmove

Over the past two decades, Rightmove (LSE:RMV) grew to become the leading platform connecting house-hunters with estate agents. It doesn’t process transactions but facilitates the rent or sale of a million+ property listings a month.

A company’s balance sheet details its assets and liabilities, revealing how efficiently it’s operating and using debt. Ideally, equity (assets minus liabilities) should outweigh debt. With a debt-to-equity (D/E) ratio of 0.11, Rightmove has good debt coverage.

Return on equity (ROE) is another good metric, dividing net income by shareholder equity. At 289%, Rightmove’s ROE is high, suggesting it’s very efficient at generating profits.

Since property is prone to volatility in times of uncertainty, Rightmove’s profits could suffer in economic downturns. Furthermore, with software being a competitive and fickle industry, it could easily lose its market dominance if consumer tastes change.

But with a solid balance sheet and strong financials, I’d feel confident to buy it as a beginner.

Tesco 

Tesco (LSE:TSCO) commands a market share roughly equivalent to Sainsbury’s and Asda combined. Furthermore, it’s the go-to store for 51% of online grocery orders in the UK. I think an industry leader like Tesco is an excellent starter stock to consider, as it exhibits stability and resilience during economic uncertainty.

It does face competition from low-cost chains like Aldi and Lidl, which have captured more of the UK market. Rising interest rates have driven consumers to seek cheaper alternatives, threatening Tesco’s profits. Although this is a risk, I feel confident holding my shares for now.

In its 2023 FY results released last month, Tesco revealed an increase of 7.2% in revenue and 5.3% in sales. However, cash flow and operating profit fell 6.3% and 6.9% respectively. The share price struggled early in the year but has since risen 6.7% after hitting a low of 273p in mid-February.

While these aren’t the most exciting shares on the FTSE 100, they’re well-establishing brand names that people use often in their day-to-day lives. For beginners, I think such stocks make good initial investments to research due to their low volatility and reliable performance.

Should you invest, the value of your investment may rise or fall and your capital is at risk. Before investing, your individual circumstances should be assessed. Consider taking independent financial advice.

Mark Hartley has positions in Diageo Plc and Tesco Plc. The Motley Fool UK has recommended Diageo Plc, Rightmove Plc, and Tesco Plc. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Investing Articles

With a P/E ratio of just 10.5 is now a brilliant time to buy a cut-price FTSE 250 tracker?

Harvey Jones says a recent dip in the FTSE 250 leaves the index trading at bargain levels. One stock in…

Read more »

Warren Buffett at a Berkshire Hathaway AGM
Investing Articles

To build a passive income flow, I’d follow this Warren Buffett approach

Warren Buffett has set up passive income streams most people can only dream about. Our writer sees some practical lessons…

Read more »

Growth Shares

As the boohoo share price falls, could it become a penny stock in 2025?

Jon Smith outlines some of the recent problems involving the boohoo share price and considers if things could get even…

Read more »

Young Asian woman with head in hands at her desk
Investing Articles

Here are the worst-performing FTSE 100 shares over the last 5 years

These five FTSE 100 shares have been complete duds over the last half decade. But is there potential for a…

Read more »

Investing Articles

Nvidia stock has tripled this year! Can it keep rising?

Nvidia's latest sales update showed strong growth and the stock's been on a tear so far in 2024. So is…

Read more »

Investing Articles

The JD Sports Fashion share price has just plunged another 16%! Buy or sell?

Harvey Jones is reeling after another sharp drop in the JD Sports Fashion share price. Should he seize the chance…

Read more »

Person holding magnifying glass over important document, reading the small print
Investing Articles

This once-great FTSE 250 UK fashion retailer is down 47%, so is it time for me to buy?

A formerly iconic UK fashion brand, this FTSE 250 firm has fallen out of favour. But it has a new…

Read more »

Investing Articles

Nvidia share price dips despite strong Q3 results. What can we expect now?

Despite posting strong Q3 results after yesterday's market close, the Nvidia share price slipped 2.5% in aftermarket trading. Mark Hartley…

Read more »