With inflation stuck at 4%, here are 2 FTSE 100 shares to consider buying

After the latest macroeconomic news, Stephen Wright is looking at two FTSE 100 businesses that are protected by high switching costs.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Young Black woman looking concerned while in front of her laptop

Image source: Getty Images

The latest news from the Office for National Statistics (ONS) is that inflation is sticking at 4%. That’s got me thinking about FTSE 100 stocks to consider buying.

I think there are a number of UK stocks that have decent protection against rising prices. But a couple in particular stand out to me at the moment.

Inflation

Generally speaking, inflation is a nuisance for businesses. Higher costs give them a dilemma – they can either raise prices in line with the increases, or they can leave them fixed.

The trouble with raising prices is that it might harm revenues. Especially in industries where switching costs are low, there’s a danger customers will go elsewhere in search of better value.

Keeping prices fixed is more likely to retain customers and maintain revenues. But it comes at the cost of lower margins, which means a downturn in profitability.

In some cases however, switching costs for customers are high. This allows them to pass on the higher costs to customers with relatively little risk of them changing to another provider.

There are a few FTSE 100 companies that I think benefit from high switching costs. And these are the businesses I think have the best capacity to withstand the effects of inflation.

Rightmove

Top of my list is Rightmove (LSE:RMV). The business accounts for over 80% of the sector’s online search market in the UK, meaning agents don’t have much choice about advertising on its platform.

Put simply, Rightmove is where people look for houses to buy, so sellers need to be listing there. But the company’s high margins and dominant market position have been attracting attention.

US giant CoStar Group is aiming to disrupt the firm’s status as the UK leader. And the company has deep pockets, so this is a risk investors should take seriously.

Displacing Rightmove will be difficult though. Without sellers on the platform, it will be difficult to attract buyers and until buyers search elsewhere, sellers have little incentive to list elsewhere.

In my view, this puts the firm in a strong position when it comes to passing on the effects of higher costs. That’s why it’s a stock I’d consider buying for my portfolio.

Experian

Another FTSE 100 company that benefits from high switching costs is Experian (LSE:EXPN). The credit bureau operates in an industry with limited competition.

The only other major operators are Equifax and TransUnion. And lenders – mostly banks – tend to use reports from all three, rather than opting for their favourite.

The reason for this is fairly straightforward. The cost of a credit report is extremely low compared to the cost of a loan loss from an unpaid mortgage.

Furthermore, since each of the companies has its own data set and analysis, none can easily be replaced. This means switching costs for banks looking to make loans are high.

The risk with Experian is that the stock’s expensive, at a price-to-earnings (P/E) ratio of 37. But with interest rates set to fall, I’m expecting increasing profits and the company to grow into its valuation.

Stephen Wright has no position in any of the shares mentioned. The Motley Fool UK has recommended CoStar Group, Experian Plc, and Rightmove Plc. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

British flag, Big Ben, Houses of Parliament and British flag composition
Investing Articles

Back above 10,000! Is the FTSE 100 index on track again?

The FTSE 100 index has been yo-yoing up and down with the latest news headlines around the oil crisis. Where…

Read more »

Finger clicking a button marked 'Buy' on a keyboard
Investing Articles

Stock market correction: Is there still time to buy UK shares cheap?

Long-term investors can do well to stay calm through stock market corrections, and even crashes, and pick up shares when…

Read more »

Warm summer evening outside waterfront pubs and restaurants at the popular seaside resort town of Weymouth, Dorset.
Investing Articles

2 FTSE 100 blue-chips to consider for a new £20k Stocks and Shares ISA

Ben McPoland highlights a pair of high-quality FTSE 100 stocks that have strong momentum on their side yet are trading…

Read more »

Young Caucasian woman with pink her studying from her laptop screen
Investing Articles

Are depressed Lloyds shares just too tempting to miss now?

Lloyds shares are coming under renewed pressure as conflict in the Middle East threatens the fragile global economic recovery.

Read more »

Female student sitting at the steps and using laptop
Investing Articles

7 FTSE 100 shares that look cheap after the 2026 stock market correction

Falling stock markets often present bargain opportunities. Let's take a look at some of the cheapest FTSE 100 shares at…

Read more »

piggy bank, searching with binoculars
US Stock

Up 59% this year, this S&P 500 stock is smashing the index!

Jon Smith points out a stock from the S&P 500 that's flying right now as part of a transformation plan,…

Read more »

Businessman hand stacking money coins with virtual percentage icons
Investing Articles

Stock market correction: a rare second income opportunity?

Falling share prices are pushing dividend yields higher. That makes it a good time for investors looking for chances to…

Read more »

Finger clicking a button marked 'Buy' on a keyboard
Dividend Shares

I just discovered this REIT with a juicy 9% dividend yield

Jon Smith points out a REIT that just came on his radar due to the high yield, but comes with…

Read more »