Should I buy this dividend stock with a 7.9% yield?

The tobacco industry continues to offer ever-increasing dividend yields to income investors. But is the gravy train soon going to end?

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

British union jack flag and Parliament house at city of Westminster in the background

Image source: Getty Images

When investing, your capital is at risk. The value of your investments can go down as well as up and you may get back less than you put in.

Read More

The content of this article is provided for information purposes only and is not intended to be, nor does it constitute, any form of personal advice. Investments in a currency other than sterling are exposed to currency exchange risk. Currency exchange rates are constantly changing, which may affect the value of the investment in sterling terms. You could lose money in sterling even if the stock price rises in the currency of origin. Stocks listed on overseas exchanges may be subject to additional dealing and exchange rate charges, and may have other tax implications, and may not provide the same, or any, regulatory protection as in the UK.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

The FTSE 100 is home to some of the biggest high-dividend-yield companies on the London Stock Exchange. And one firm that seems to be getting attention from income investors is Imperial Brands (LSE:IMB).

The tobacco enterprise has been steadily stealing market share and executing price hikes in the ongoing inflationary environment. This ultimately translated into yet another dividend hike for shareholders along with the continuation of a £1.1bn share buyback programme.

Those certainly sound like winning traits for a dividend portfolio. So should investors be considering buying a piece of this enterprise?

A sustainable yield

Tobacco companies aren’t everyone’s cup of tea. The health impact of smoking tobacco products is well known, and with the rise of ESG investing, companies like Imperial Brands have steadily been losing popularity among investors.

However, unpopular stocks have a habit of being terrific investments since they’re often underestimated. And looking at the group’s recent performance, there’s plenty to be bullish about.

Its core product portfolio has seen sales shrink on the back of reduced volumes as the impact of exiting Russia emerges. But sales from its Next Generation Products (NGPs) have been far more encouraging, with net revenue growth up by 26%!

Seeing the firm find success with NGPs is particularly encouraging. After all, these are the group’s non-combustible products, such as vaping devices, heated tobacco, and oral nicotine, that have far less harmful health side effects.

Overall, underlying margins improved, cash generation remained robust, and it looks like the dividends won’t stop flowing any time soon. Pairing all this with a seemingly dirt cheap price-to-earnings (P/E) ratio of 7.4 makes the 7.9% dividend yield look like a very attractive addition to an income portfolio, in my opinion. Having said that, some caution is probably warranted.

An uncertain threat

While Imperial Brands continues to be resilient, its days may be numbered. The recent policy proposal from the UK government to ban smoking in the next few decades is yet another move to restrict the consumption of Imperial Brands’ combustible products.

Management’s solution to the increasingly strict regulatory environment is its NGPs. However, even these have started catching the attention of the FDA in America, which has hampered performance.

In the meantime, these continue to incur some fairly chunky losses for the business. And there’s a giant question mark over whether they’ll be able to reach the same level of profitability as traditional cigarettes in the long run.

This uncertainty may very well explain why Imperial Brands shares are priced so cheaply. So while the dividends look rock solid today, this may change over the coming decade. And if the share price continues to retreat over the same period in anticipation of a payout cut, investors may be left disappointed, even with a near-8% yield.

Therefore, I think it may be wiser to look for other income stocks with a more transparent future.

Should you invest, the value of your investment may rise or fall and your capital is at risk. Before investing, your individual circumstances should be assessed. Consider taking independent financial advice.

Zaven Boyrazian has no position in any of the shares mentioned. The Motley Fool UK has recommended Imperial Brands Plc. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Investing Articles

2 FTSE 100 growth shares that could shine in 2025

Paul Summers picks out two FTSE 100 growth shares that, despite performing very differently in 2024, he thinks could end…

Read more »

Investing Articles

My top 2 stock market predictions for 2025

This writer didn’t receive a crystal ball for Christmas, but he still has a couple of stock market predictions for…

Read more »

Investing Articles

3 companies that could emulate Nvidia stock’s success in 2025

Nvidia stock has generated market topping growth over the past two years. But investors need to be asking themselves, who…

Read more »

Runner standing at the starting point with 2025 year for starting in new year 2025 to achieve business planing and success concept.
Investing Articles

Here’s my plan for maximising the returns from my Stocks and Shares ISA in 2025

After a good 2024, Stephen Wright has two key ideas he wants to implement in his Stocks and Shares ISA…

Read more »

Investing Articles

3 key FTSE 100 stock updates to watch for in January

My 2025 investing focus is on key FTSE 100 stocks in key sectors, and we won't have very long to…

Read more »

White female supervisor working at an oil rig
Investing Articles

Why the BP share price fell 16% in 2024

Oil prices have been falling since April causing BP shares to do the same. But Stephen Wright thinks there’s much…

Read more »

Investing Articles

Why the Diageo share price fell 10% in 2024

The Diageo share price fell 10% last year. But Stephen Wright thinks the stock market's being too pessimistic about a…

Read more »

Affectionate Asian senior mother and daughter using smartphone together at home, smiling joyfully
Investing Articles

Could these UK shares help investors beat the FTSE 100 and S&P 500?

I reckon these brilliant blue-chip UK shares might just beat both the FTSE 100 and S&P 500 indexes over the…

Read more »