Here’s why the Amazon share price rose 75% in 2023!

In our author’s opinion, Amazon is one of the strongest companies in the world. He’s a long-term shareholder and is looking back at a stellar 2023.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

Abstract bull climbing indicators on stock chart

Image source: Getty Images

When investing, your capital is at risk. The value of your investments can go down as well as up and you may get back less than you put in.

Read More

The content of this article is provided for information purposes only and is not intended to be, nor does it constitute, any form of personal advice. Investments in a currency other than sterling are exposed to currency exchange risk. Currency exchange rates are constantly changing, which may affect the value of the investment in sterling terms. You could lose money in sterling even if the stock price rises in the currency of origin. Stocks listed on overseas exchanges may be subject to additional dealing and exchange rate charges, and may have other tax implications, and may not provide the same, or any, regulatory protection as in the UK.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

I think Amazon (NASDAQ:AMZN) has been one of the best investments of modern times. As I write, it has risen 166,489% since it went public. However, in 2022, the stock price dropped almost 50%.

In fact, 2023 was one of the greatest periods to be an Amazon shareholder… had the shares been bought in late 2022 when the price was down.

If I’d bought exactly at the bottom in December 2022, the price would have risen 75% by now. I didn’t time it that perfectly, but my profits have been good nonetheless.

How the shares bounced back

The firm’s net income was the primary cause of the big 2022 drop. It went down massively during that year and only started to rise again after the company reported a loss of $2.7bn in 2022!

Management had made a $700m investment in Rivian in 2019, which has dropped 80% since it went public in 2021, the leading contributor to Amazon’s 2022 loss. In 2023, the Rivian share price stopped falling, and Amazon’s earnings began to stabilise as a result.

The graph below shows the company’s stock price (in blue) and its earnings per share (in orange) from January 2022 until today.

Source: TradingView

Amazon has significantly beaten expectations in the last three quarters of earnings results. It beat them by $0.10 in Q1, $0.31 in Q2, and $0.35 in Q3.

Contributing to the recent growth, high-margin segments of the business have continued to expand, like Amazon Web Services. Also, with a focus on automation related to AI, including drone deliveries, warehouse management tools, and vehicle inspection, margins have started to increase across the firm’s divisions.

However, one of the key risks to consider is that efficiency tools take money to invest in. Therefore, margin growth attributed to this may be slower due to financing the new technology to begin with.

Cost-cutting and efficiency measures

The firm announced 27,000 job cuts last year, which was a common trend at the time for technology companies.

The macroeconomic slowdown certainly put pressure on businesses to maintain their bottom lines and revenue growth. Yet the only significant way to maintain earnings during the period of reduced consumer spending seemed to be through internal cuts.

In 2023, management also deployed over 750,000 robots. For example, Digit helped the firm stack boxes and move items, replacing manual labour by humans in warehouses. And Sequoia is a robotic system the company is using to identify and store inventory faster, increasing delivery speeds.

A look at risks to come

To me, the greatest risks related to Amazon shares right now are the firm’s revenue growth and valuation.

For example, it has a price-to-earnings ratio of over 77, which is extremely high. When using future earnings estimates, that does come down to just under 40, but it’s still hefty and priced for perfection.

Also, because the company is so large and has expanded to such a significant extent, there may be limits on how much revenue can grow. Instead, the company will be looking at increasing earnings through improved margins. I think it’s geared up well for this.

2023 was a good year to buy Amazon shares, in my opinion.

I definitely don’t regret buying my stake last year, and I plan on holding it for a long time.

Should you invest, the value of your investment may rise or fall and your capital is at risk. Before investing, your individual circumstances should be assessed. Consider taking independent financial advice.

John Mackey, former CEO of Whole Foods Market, an Amazon subsidiary, is a member of The Motley Fool’s board of directors. Oliver Rodzianko has positions in Amazon. The Motley Fool UK has recommended Amazon. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

US Stock

The Nvidia share price falls! Here’s what I think happens next for the S&P 500

Jon Smith reviews the overnight results from Nvidia and explains why this could stall the S&P 500 performance through to…

Read more »

Investing Articles

Down 15% today, is this FTSE 100 share too cheap for me to miss?

JD Sports' share price has tanked after the FTSE 100 share released another profit warning. Is this the opportunity I've…

Read more »

Investing Articles

Up 8% today, is this FTSE 100 growth stock a slam-dunk buy for me?

Halma's share price is soaring thanks to another headline-grabbing trading update. Is the FTSE 100 stock now too good for…

Read more »

Investing Articles

With a P/E ratio of just 10.5 is now a brilliant time to buy a cut-price FTSE 250 tracker?

Harvey Jones says a recent dip in the FTSE 250 leaves the index trading at bargain levels. One stock in…

Read more »

Warren Buffett at a Berkshire Hathaway AGM
Investing Articles

To build a passive income flow, I’d follow this Warren Buffett approach

Warren Buffett has set up passive income streams most people can only dream about. Our writer sees some practical lessons…

Read more »

Growth Shares

As the boohoo share price falls, could it become a penny stock in 2025?

Jon Smith outlines some of the recent problems involving the boohoo share price and considers if things could get even…

Read more »

Young Asian woman with head in hands at her desk
Investing Articles

Here are the worst-performing FTSE 100 shares over the last 5 years

These five FTSE 100 shares have been complete duds over the last half decade. But is there potential for a…

Read more »

Investing Articles

Nvidia stock has tripled this year! Can it keep rising?

Nvidia's latest sales update showed strong growth and the stock's been on a tear so far in 2024. So is…

Read more »