If the FTSE 100 booms in 2024, I think these shares could lead the charge

Don’t say it too loudly, but there are some positive signs the FTSE 100 might rally in 2024. Dr James Fox predicts his winners for the year.

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Portrait of elderly man wearing white denim shirt and glasses looking up with hand on chin. Thoughtful senior entrepreneur, studio shot against grey background.

Image source: Getty Images

The FTSE 100 didn’t reward investors particularly well in 2023. Over the 12 months, the index saw around 2% growth, with some companies like Rolls-Royce outperforming massively, and others, like Vodafone, underperforming.

However, there are signs 2024 could be a better year. The index rose 3.2% in December as traders started forecasting significant interest rate cuts in the year ahead.

So if we are lucky enough to experience a rally, who could be the big winners?

What could push the index up?

As the Bank of England lowers interest rates in 2024, fixed-income assets, like bonds and cash, will likely become less appealing, due to diminished yields. As such, investors may shift towards stocks seeking better returns.

This transition can push stock prices higher, driven by the search for more lucrative investment opportunities in the stock market amid a lower-yield environment for traditional fixed-income assets.

In simple terms, if the rate of return on my savings account falls to 2%, I could be tempted to look for better returns on the stock market.

Housing

Of course, it’s worth highlighting that investors and traders look to predict movements in things like interest rates in order to get ahead.

So that can mean changes in interest rates are, to some extent, already priced in. But that’s not always the case as forecasts are by no means guaranteed.

With interest rates, the obvious place to start is housing. Developers have really underperformed the FTSE 100 over the past two years. This happened as inflation pushed building costs up and rising rates reduced housing affordability.

So could fortunes improve? Well, certainly. Falling rates will likely foster demand. And there’s been some positive data too — the housing market has proven much more resilient than many anticipated.

As such, companies like Barratt Developments could outperform the market. Although my personal favourite, due to its affordable housing division, is FTSE 250 stock Vistry Group.

Banks

Banks have seen gains in December amid improving forecasts — a smaller-than-expected recession and falling inflation should contribute to a decline in interest rates.

Of course, the impact of high rates on banks is multi-faceted. On one hand, we’ve seen net interest income increase. On the other hand, the risk of customer defaults has risen.

In 2023, I believe that the ‘risk’ element was the reason bank stocks pushed lower — after all, some institutions were posting record revenues.

But as interest rates cool, and the threat of mass defaults reduce, I believe banks could be among the biggest winners going forward.

And before we say “what about net interest income?” That’s where hedging comes in. Lloyds and Barclays are among the cheapest banks — according to price-to-earnings (P/E) ratios — in the UK, they could be due a recovery.

Source: Hargreaves Lansdown

What else?

Forecasting the market isn’t easy, especially when taking a broader perspective like we are today.

Other stocks that could be big winners, in my book at least, including Hargreaves Lansdown, which may gain promotion to the FTSE 100 again soon.

Why’s that? Well, as yields on cash and bonds fall, I’d expect to see capital return to stocks as Britons seek stronger returns.

And, of course, heavily indebted firms like BT Group and Vodafone could prosper too. This is by no means an exhaustive list, but my thoughts on the year ahead.

James Fox has positions in Hargreaves Lansdown Plc, Lloyds Banking Group Plc, and Vistry Group Plc. The Motley Fool UK has recommended Hargreaves Lansdown Plc, Lloyds Banking Group Plc, Rolls-Royce Plc, and Vodafone Group Public. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Mature black woman at home texting on her cell phone while sitting on the couch
Investing Articles

Could this cheap FTSE 100 stock be the next Rolls-Royce?

Paul Summers casts his eye over a battered-but-high-quality FTSE 100 stock. Is this the next top-tier company to stage a…

Read more »

ISA Individual Savings Account
Investing Articles

Hesitant over a Stocks and Shares ISA? Here’s a way to deal with scary markets

Volatile stock markets are scaring potential investors away from getting started with their first Stocks and Shares ISA in 2026.

Read more »

This way, That way, The other way - pointing in different directions
Market Movers

Standard Life’s announced a £2bn deal but its share price is largely unchanged. Why?

James Beard considers why the Standard Life share price didn’t take off today (15 April) after the group announced it…

Read more »

Happy parents playing with little kids riding in box
Investing Articles

Up 12% in a month, Hollywood Bowl is a UK dividend stock on a roll

This 5%-yielding dividend stock was one of the top performers in the FTSE 250 index today. What sent it flying…

Read more »

Close-up of children holding a planet at the beach
Investing Articles

Young investors are taking the stock market on a rollercoaster ride. Here’s how retirees can buckle up

Mark Hartley reveals the volatile impact that younger investors are having on the stock market and how UK retirees can…

Read more »

Two female adult friends walking through the city streets at Christmas. They are talking and smiling as they do some Christmas shopping.
Investing Articles

£7,500 invested in Aviva shares 5 years ago is now worth…

A lump sum pumped into Aviva shares half a decade ago has grown a lot. Andrew Mackie looks at the…

Read more »

Young female hand showing five fingers.
Investing Articles

Could £20,000 invested in these 5 dividend shares produce £14,760 of passive income over the next 10 years?

James Beard considers the potential of dividend shares to deliver amazing levels of passive income. Here are five that have…

Read more »

Workers at Whiting refinery, US
Investing Articles

At 570p, is it too late to consider buying BP shares?

Since the end of February, when the conflict in the Middle East started, BP shares have soared nearly 20%. But…

Read more »