£10,000 to invest? 2 FTSE 100 shares I think could soar again in 2024

I’m expecting these FTSE 100 shares to deliver more strong returns in the next year. Here’s why I’ll add them to my portfolio at the next chance.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

Black woman using loudspeaker to be heard

Image source: Getty Images

When investing, your capital is at risk. The value of your investments can go down as well as up and you may get back less than you put in.

Read More

The content of this article is provided for information purposes only and is not intended to be, nor does it constitute, any form of personal advice. Investments in a currency other than sterling are exposed to currency exchange risk. Currency exchange rates are constantly changing, which may affect the value of the investment in sterling terms. You could lose money in sterling even if the stock price rises in the currency of origin. Stocks listed on overseas exchanges may be subject to additional dealing and exchange rate charges, and may have other tax implications, and may not provide the same, or any, regulatory protection as in the UK.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

I think these three FTSE 100 shares might leap again in value in the New Year. If I invested £10,000 in each one, and their share prices rose by the same percentage as they did in 2023, I could (excluding dividends) make a healthy £4,350 profit next year alone.

Here’s why I’d buy these shares in January and look to hold them for the long haul.

Bargain beauty

Created with Highcharts 11.4.3B&M European Value PriceZoom1M3M6MYTD1Y5Y10YALLwww.fool.co.uk

Should you invest £1,000 in Legal & General right now?

When investing expert Mark Rogers has a stock tip, it can pay to listen. After all, the flagship Motley Fool Share Advisor newsletter he has run for nearly a decade has provided thousands of paying members with top stock recommendations from the UK and US markets. And right now, Mark thinks there are 6 standout stocks that investors should consider buying. Want to see if Legal & General made the list?

See the 6 stocks

Consumer spending remains under severe pressure as higher-than-normal interest rates persist and the UK economy slows. This was underlined by VoucherCodes data that showed Boxing Day sales were expected to slip 3% year on year to £3.7bn.

In this tough climate, budget-focused retailers like B&M European Value Retail (LSE:BME) can expect to have another cracking year. This is despite the ongoing problem of elevated labour and product costs.

The retailer’s share price leapt by around 40% in 2023 as shoppers rushed into its stores. Its last financials showed revenues and adjusted operating profit up 10.4% and 19.1% respectively between April and September, with like-for-like sales at its flagship B&M stores 6.2% higher year on year.

B&M offers big-name brands at cheaper prices, which has inspired fresh loyalties during the cost-of-living crisis.

Adam Vettese, analyst at eToro

This strong trading encouraged the FTSE firm to raise its full-year forecasts. It also prompted the company to accelerate its store expansion programme, a move that could give long-term sales and profits growth a significant boost.

The company now hopes to have “not less than 1,200 B&M UK stores in total” within the next few years, up from a prior target of 950 (and the current total of just over 700). Its recent share price momentum could have much further to run.

Fabulous foodie

Created with Highcharts 11.4.3Associated British Foods Plc PriceZoom1M3M6MYTD1Y5Y10YALLwww.fool.co.uk

Associated British Foods (LSE:ABF) is another FTSE 100 share with exceptional defensive qualities. These have driven its share price 47% higher over the last calendar year.

As the name implies, this UK blue-chip company sells a wide range of edible goods under popular brands like Twinings (tea), Kingsmill (bread) and Jordans (breakfast cereals). It also sells ingredients, sugar and agricultural products.

But ABF’s undisputed jewel in the crown is its Primark value fashion retail division. As with B&M, shoppers are flocking to its stores as the cost-of-living crisis rolls on. And the company is investing heavily in new store rollouts and its digital platform to take earnings to the next level.

Sales at Primark rose 17% to £9bn during the 52 weeks to 16 September. This in turn delivered group sales growth of 16.2% year on year, and an 8% improvement in adjusted pre-tax profit.

The strong financial performance means there’s plenty of room to return excess cash to shareholders, with a special dividend and new £500m buyback programme on the way.

Aarin Chiekrie, equity analyst at Hargreaves Lansdown

Value retail is growing strongly all over the globe. And ABF’s plan to boot its footprint across Europe and the US will put it in a better position to exploit this.

A competitive trading landscape could threaten profits growth. But on balance I think Associated British Foods has all the ingredients to have another blockbuster year.

Should you buy Legal & General now?

Don’t make any big decisions yet.

Because Mark Rogers — The Motley Fool UK’s Director of Investing — has revealed 5 Shares for the Future of Energy.

And he believes they could bring spectacular returns over the next decade.

Since the war in Ukraine, nations everywhere are scrambling for energy independence, he says. Meanwhile, they’re hellbent on achieving net zero emissions. No guarantees, but history shows...

When such enormous changes hit a big industry, informed investors can potentially get rich.

So, with his new report, Mark’s aiming to put more investors in this enviable position.

Click the button below to find out how you can get your hands on the full report now, and as a thank you for your interest, we’ll send you one of the five picks — absolutely free!

Grab your FREE Energy recommendation now

Should you invest, the value of your investment may rise or fall and your capital is at risk. Before investing, your individual circumstances should be assessed. Consider taking independent financial advice.

Royston Wild has no position in any of the shares mentioned. The Motley Fool UK has recommended Associated British Foods Plc, B&M European Value, and Hargreaves Lansdown Plc. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Google office headquarters
Investing Articles

$1bn a day! This S&P 500 share still looks like a stock market bargain after Q1 earnings

The owner of Google and YouTube just announced strong results to the stock market, including another massive $70bn share buyback.

Read more »

BUY AND HOLD spelled in letters on top of a pile of books. Alongside is a piggy bank in glasses. Buy and hold is a popular long term stock and shares strategy.
Investing Articles

3 cheap FTSE 100 stocks with big dividends to consider buying right now

Sector weakness in some FTSE 100 industries has also left some of my long-term favourite stocks offering attractive dividend yields.

Read more »

Growth Shares

Forecast: £1,000 invested in Rolls-Royce shares could be worth this much by next year

Jon Smith talks through both his opinion and analysts’ forecasts when trying to predict where Rolls-Royce shares could head from…

Read more »

Man putting his card into an ATM machine while his son sits in a stroller beside him.
Investing Articles

£5,000 invested in Lloyds shares 5 years ago is now worth…

The price of Lloyds shares has more than doubled over the past five years. However, our writer’s cautious about the…

Read more »

Investing Articles

Up 58% in a year, the BT share price could be the FTSE 100 target to beat in 2025

The BT share price has been steadily climbing back since newish boss Allison Kirkby came on board. Is the new…

Read more »

Businessman hand stacking money coins with virtual percentage icons
Investing Articles

£10,000 invested in Nvidia stock 5 years ago is now worth…

Even after the Nvidia stock falls of the past couple of months, its five-year performance remains stunning. And it could…

Read more »

artificial intelligence investing algorithms
Investing Articles

I asked ChatGPT for the best UK stocks to buy for my portfolio in the market sell-off. Here’s what it said

When Edward Sheldon asked the generative AI app for the best stocks to buy amid the market pullback, he was…

Read more »

Warren Buffett at a Berkshire Hathaway AGM
Investing Articles

Could now be a rewarding moment to buy shares?

Christopher Ruane's looking for shares to buy in a turbulent market. But while he's focused on quality, he's equally interested…

Read more »