I’d buy FTSE 100 shares in December before the next stock market rally!

Christopher Ruane explains why he would happily snap up cheap FTSE 100 shares between now and the end of the year, rather than waiting.

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Light trails from traffic moving down The Mound in central Edinburgh, Scotland during December

Image source: Getty Images

With the final month of the year just days away, it could be a good moment to look to 2024 – and beyond. For now, I think a number of FTSE 100 shares offer deep value. But that might not continue to be the case: they could move upwards in price.

Rather than trying to time the market by guessing when that might happen, I would be happy to spend spare cash next month scooping up some FTSE 100 shares I think look like bargains from a long-term investing perspective.

Here is why.

Going for proven businesses

Some investors like to invest in small businesses they hope might be the next Amazon or Tesla.

When that approach works well, it can be massively lucrative. But for every Amazon or Tesla, there are lots of small, promising companies that end up going down the drain. Often there is nothing left for shareholders.

That is why a lot (though not all) of my portfolio is invested in FTSE 100 shares.

Some FTSE 100 companies, like loss-making Ocado, have business models I consider as essentially unproven when it comes to turning a profit year after year. But the majority have businesses that have proven over the long term they are able to make a profit.

Going for great quality

Still, not all FTSE 100 shares are created equal. After all, proof of past business success does not guarantee there will be more in future.

On top of that, even a great business is only worth so much. Overpaying for shares in a business, no matter how brilliant its prospects, can mean an investor actually ends up losing money even if the company churns out huge profits.

Right now, a range of FSTE 100 shares trade on cheap-seeming valuations. Shares from Lloyds to Legal & General have price-to-earnings (P/E) ratios in single digits.

On its own, though, a low  a low P/E ratio does not necessarily mean a share is cheap. Earnings might be set to fall, for example, or high debt could mean earnings do not necessarily translate into free cash flows.

So the question I ask when looking at cheap-seeming FTSE 100 shares is whether they offer me what seems like great value.

In other words, can I buy a slice of what I think is a great business for markedly less than I expect it to be worth down the line?

Buy or wait?

Still, some FTSE 100 shares have already looked cheap for a while – yet their price has continued to fall.

So, would it make sense for me to buy now?

With shares like Legal & General yielding over 8%, I am getting paid handsomely to own the shares instead of not owning them.

I also think trying to time the market is a fool’s errand. Rather than trying to guess whether a particular share will fall in price in future (which nobody knows for sure) or benefit from a stock market rally, I prefer to ask whether the current price offers me good value compared to what I see as its worth. If it does, I am happy to buy!

John Mackey, former CEO of Whole Foods Market, an Amazon subsidiary, is a member of The Motley Fool’s board of directors. C Ruane has positions in Legal & General Group Plc. The Motley Fool UK has recommended Amazon, Lloyds Banking Group Plc, Ocado Group Plc, and Tesla. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Young black colleagues high-fiving each other at work
Investing Articles

Down 23% from its highs, I’ve just bagged myself a FTSE 100 bargain!

Stephen Wright has seized the opportunity to buy shares in a FTSE 100 company with outstanding growth prospects at an…

Read more »

Close-up image depicting a woman in her 70s taking British bank notes from her colourful leather wallet.
Investing Articles

How to turn an empty ISA into £100 a month in passive income

Stephen Wright outlines how real estate investment trusts can help UK investors aim for £100 a month in passive income…

Read more »

Man riding the bus alone
Investing Articles

Down 23%! Should I buy Meta Platforms for my ISA or SIPP?

Meta stock looks undervalued after sliding steadily lower since last summer. But should I buy the social media giant for…

Read more »

A rear view of a female in a bright yellow coat walking along the historic street known as The Shambles in York, UK which is a popular tourist destination in this Yorkshire city.
Investing Articles

£5,000 invested in Greggs shares 2 years ago is now worth…

Anyone who bought Greggs' shares two years ago will now be sitting on heavy losses. Is there potential for a…

Read more »

Investing Articles

10 days to the next stock market crash?

What happens to the stock market when the current ceasefire in the Middle East expires? And what should investors do…

Read more »

Middle-aged Caucasian woman deep in thought while looking out of the window
Investing Articles

How to try and double the State Pension with just £30 a week

By saving money each week and investing regularly, even someone without a lot of cash to spare can aim to…

Read more »

UK financial background: share prices and stock graph overlaid on an image of the Union Jack
Investing Articles

2 badly beaten-down small caps to consider for a £20,000 Stocks and Shares ISA

Ben McPoland highlights a pair of UK small caps that have sold off heavily, making them worth considering for a…

Read more »

Smiling family of four enjoying breakfast at sunrise while camping
Investing Articles

I can’t wait to buy this excellent FTSE 250 stock for my ISA in April

Our writer has had his eye on this FTSE mid-cap growth stock for a few months. In April, he's finally…

Read more »