I’d buy FTSE 100 shares in December before the next stock market rally!

Christopher Ruane explains why he would happily snap up cheap FTSE 100 shares between now and the end of the year, rather than waiting.

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

Light trails from traffic moving down The Mound in central Edinburgh, Scotland during December

Image source: Getty Images

When investing, your capital is at risk. The value of your investments can go down as well as up and you may get back less than you put in.

Read More

The content of this article is provided for information purposes only and is not intended to be, nor does it constitute, any form of personal advice. Investments in a currency other than sterling are exposed to currency exchange risk. Currency exchange rates are constantly changing, which may affect the value of the investment in sterling terms. You could lose money in sterling even if the stock price rises in the currency of origin. Stocks listed on overseas exchanges may be subject to additional dealing and exchange rate charges, and may have other tax implications, and may not provide the same, or any, regulatory protection as in the UK.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

With the final month of the year just days away, it could be a good moment to look to 2024 – and beyond. For now, I think a number of FTSE 100 shares offer deep value. But that might not continue to be the case: they could move upwards in price.

Rather than trying to time the market by guessing when that might happen, I would be happy to spend spare cash next month scooping up some FTSE 100 shares I think look like bargains from a long-term investing perspective.

Here is why.

Going for proven businesses

Some investors like to invest in small businesses they hope might be the next Amazon or Tesla.

When that approach works well, it can be massively lucrative. But for every Amazon or Tesla, there are lots of small, promising companies that end up going down the drain. Often there is nothing left for shareholders.

That is why a lot (though not all) of my portfolio is invested in FTSE 100 shares.

Some FTSE 100 companies, like loss-making Ocado, have business models I consider as essentially unproven when it comes to turning a profit year after year. But the majority have businesses that have proven over the long term they are able to make a profit.

Going for great quality

Still, not all FTSE 100 shares are created equal. After all, proof of past business success does not guarantee there will be more in future.

On top of that, even a great business is only worth so much. Overpaying for shares in a business, no matter how brilliant its prospects, can mean an investor actually ends up losing money even if the company churns out huge profits.

Right now, a range of FSTE 100 shares trade on cheap-seeming valuations. Shares from Lloyds to Legal & General have price-to-earnings (P/E) ratios in single digits.

On its own, though, a low  a low P/E ratio does not necessarily mean a share is cheap. Earnings might be set to fall, for example, or high debt could mean earnings do not necessarily translate into free cash flows.

So the question I ask when looking at cheap-seeming FTSE 100 shares is whether they offer me what seems like great value.

In other words, can I buy a slice of what I think is a great business for markedly less than I expect it to be worth down the line?

Buy or wait?

Still, some FTSE 100 shares have already looked cheap for a while – yet their price has continued to fall.

So, would it make sense for me to buy now?

With shares like Legal & General yielding over 8%, I am getting paid handsomely to own the shares instead of not owning them.

I also think trying to time the market is a fool’s errand. Rather than trying to guess whether a particular share will fall in price in future (which nobody knows for sure) or benefit from a stock market rally, I prefer to ask whether the current price offers me good value compared to what I see as its worth. If it does, I am happy to buy!

Should you invest, the value of your investment may rise or fall and your capital is at risk. Before investing, your individual circumstances should be assessed. Consider taking independent financial advice.

John Mackey, former CEO of Whole Foods Market, an Amazon subsidiary, is a member of The Motley Fool’s board of directors. C Ruane has positions in Legal & General Group Plc. The Motley Fool UK has recommended Amazon, Lloyds Banking Group Plc, Ocado Group Plc, and Tesla. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Investing Articles

FTSE shares: a generational opportunity to get rich?

FTSE shares haven’t rewarded investors as well as they could have done over the past decade. However, this could represent…

Read more »

New year resolutions 2025 on desk. 2025 resolutions list with notebook, coffee cup on table.
Investing Articles

Here are the latest Lloyds share price and dividend forecasts for 2025

The City's outlook for the Lloyds share price in 2025 seems positive right now, but we need to get through…

Read more »

Investing Articles

2 FTSE 100 growth stocks to consider that could help investors reach £1,000,000

Stephen Wright highlights two FTSE 100 stocks with strong growth prospects for the long term that could be ideal for…

Read more »

Investing Articles

Could Greggs shares shine in 2025?

Having given him great profits in the past, Paul Summers remains a huge fan of Greggs shares. Has the time…

Read more »

Investing Articles

Can the S&P 500 rise another 20% this year, or will the FTSE fight back?

Harvey Jones has been dazzled by the stellar performance of the S&P 500, like everyone else. Yet today he'd rather…

Read more »

Investing Articles

ChatGPT thinks this is the best FTSE 100 value stock to consider buying now

Can an AI bot help investors pick great value stocks? Paul Summers runs an experiment to find out and is…

Read more »

Investing Articles

After falling 10% last year, this passive income stock yields 9.9%, and I love it

The FTSE 100 is an absolute treasure trove for passive income seekers right now. It’s packed with top dividend stocks,…

Read more »

Happy young female stock-picker in a cafe
Growth Shares

These FTSE 100 shares boosted my portfolio in 2024. Can they do it again?

Having outperformed all his other FTSE 100 stocks last year, our writer considers whether these two stocks will do well…

Read more »