With 8% yields, can these two FTSE 100 dividend shares stay cheap?

These two FTSE 100 dividend shares — from the same sector — are currently yielding a chunky 8%. Are these stocks bargains or value traps?

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

Young Caucasian man making doubtful face at camera

Image source: Getty Images

When investing, your capital is at risk. The value of your investments can go down as well as up and you may get back less than you put in.

Read More

The content of this article is provided for information purposes only and is not intended to be, nor does it constitute, any form of personal advice. Investments in a currency other than sterling are exposed to currency exchange risk. Currency exchange rates are constantly changing, which may affect the value of the investment in sterling terms. You could lose money in sterling even if the stock price rises in the currency of origin. Stocks listed on overseas exchanges may be subject to additional dealing and exchange rate charges, and may have other tax implications, and may not provide the same, or any, regulatory protection as in the UK.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

British American Tobacco (LSE:BATS) and Imperial Brands (LSE:IMB) are two FTSE 100 dividend stocks that are currently among the highest-yielding in the index.

They both have a long history of increasing their dividends annually. But due to their payouts going up while their share prices have struggled in recent years, their yields have been steadily rising.

Created with Highcharts 11.4.3British American Tobacco P.l.c. + Imperial Brands Plc PriceZoom1M3M6MYTD1Y5Y10YALL14 Nov 20189 May 2025Zoom ▾2019202020212022202320242025www.fool.co.uk

Their capacity to sustain generous returns to shareholders is due to the huge amounts of cash that they generate each year. Cigarettes and tobacco-related products are cheap to make. And their addictive nature means manufacturers can charge high prices.

Passive income stocks: our picks

Do you like the idea of dividend income?

The prospect of investing in a company just once, then sitting back and watching as it potentially pays a dividend out over and over?

If you’re excited by the thought of regular passive income payments, as well as the potential for significant growth on your initial investment…

Then we think you’ll want to see this report inside Motley Fool Share Advisor — ‘5 Essential Stocks For Passive Income Seekers’.

What’s more, today we’re giving away one of these stock picks, absolutely free!

Get your free passive income stock pick

As well has having similar yields, their price-to-earnings ratios are nearly identical. Both stocks trade at around 6.5 times earnings. The average for the FTSE 100 is approximately 14, which could be seen as further evidence that they’re in bargain territory.

But despite these apparently attractive valuation metrics, I think there are three reasons why both could be value traps. These are stocks that appear attractively priced but, in reality, I think they’d make poor investments over the longer term.

Reasons (not) to be cheerful

First, most ethical investors won’t invest in the tobacco industry. In Europe, it’s estimated that sustainable funds account for 20% of all fund assets. This means there’s a fifth less money available to invest in these two companies, compared to more ‘socially acceptable’ stocks. No matter how compelling the investment case might be, these funds will never invest.

Second, they’re transitioning away from traditional cigarettes towards other revenue streams. British American calls these “reduced-risk” and Imperial terms them “next generation”. But the World Health Organization warns that all tobacco-based products are harmful, and has called for increased restrictions on their use and promotion.

Finally, the investment required to develop and market these new products could restrict the amount of cash available for dividends. Both companies currently return approximately half of their earnings to shareholders.

In my view, all three of these issues are likely to stunt future share price growth. In a worst-case scenario, revenue from existing products could fall faster than that generated from the new ones.

And I don’t want to be buying high-yielding stocks if the value of my shareholding is likely to decline over the longer term due to falling share prices.

Other views

But forecasts from independent analysts, compiled by Imperial, suggest my fears might be misplaced.

The consensus forecast of nine analysts covering the stock is for post-tax earnings of £2.58bn in FY23, £2.67bn in FY24, and £2.78bn in FY25. Although 7% growth over the next two financial years isn’t spectacular, it doesn’t suggest terminal decline.

Similarly, according to Market Screener, nine of the 15 analysts covering British American rate the stock a ‘buy’.

But I’m not convinced.

I don’t want to buy stocks in companies whose products attract such negative publicity. There’s too much uncertainty surrounding the industry for me to part with my hard-earned cash. To answer my original question, yes I think these stocks will stay cheap, but I won’t be buying.

Passive income stocks: our picks

Do you like the idea of dividend income?

The prospect of investing in a company just once, then sitting back and watching as it potentially pays a dividend out over and over?

If you’re excited by the thought of regular passive income payments, as well as the potential for significant growth on your initial investment…

Then we think you’ll want to see this report inside Motley Fool Share Advisor — ‘5 Essential Stocks For Passive Income Seekers’.

What’s more, today we’re giving away one of these stock picks, absolutely free!

Get your free passive income stock pick

Should you invest, the value of your investment may rise or fall and your capital is at risk. Before investing, your individual circumstances should be assessed. Consider taking independent financial advice.

James Beard has no position in any of the shares mentioned. The Motley Fool UK has recommended British American Tobacco P.l.c. and Imperial Brands Plc. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Thoughtful man using his phone while riding on a train and looking through the window
Investing Articles

3 steps to consider to target a million pound UK shares portfolio!

Looking for ways to supercharge a UK shares portfolio? Here are three tips that on their own could deliver huge…

Read more »

Two business people sitting at cafe working on new project using laptop. Young businesswoman taking notes and businessman working on laptop computer.
Investing Articles

£10,000 invested in the FTSE 100 at the start of 2025 is now worth…

The FTSE 100 has bounced back from April’s tariff sell-off. Roland Head crunches the numbers and highlights a stock to…

Read more »

Passive and Active: text from letters of the wooden alphabet on a green chalk board
Investing Articles

Up 20% with a 9% yield! This stock remains my top passive income earner

When it comes to earning passive income through dividend investing, this major FTSE 100 insurer is the undeniable winner in…

Read more »

4 Teslas in a parking lot at a charger station
Investing Articles

Tesla vs Ferrari: which stock is leading the race in 2025?

This writer digs into the Q1 numbers to see whether his decision to choose Ferrari over Tesla stock has been…

Read more »

Businessman with tablet, waiting at the train station platform
Investing Articles

Here’s the growth forecasts for Next shares through to 2028!

Next's shares have risen in price again after another forecast-raising trading statement. Is the FTSE 100 company a white hot…

Read more »

A pastel colored growing graph with rising rocket.
Investing Articles

Up 145%, this investment trust has a P/E ratio of 10. Is it still a bargain?

The long-term track record of this investment trust has been excellent. Our writer thinks it could still be a bargain…

Read more »

Bournemouth at night with a fireworks display from the pier
Investing Articles

These 3 dividend shares are on fire but they’re still dirt-cheap and pay piles of income!

Harvey Jones is hugely impressed by 3 FTSE 100 dividend shares that have managed to deliver on two key fronts,…

Read more »

DIVIDEND YIELD text written on a notebook with chart
Investing Articles

9% yield! Is this one of the best dividend stocks to consider buying right now?

With signs the worst for it might be over, dividend investors should add B&M European Value to their lists of…

Read more »