3 reasons why the Imperial Brands share price looks great value to me

Jon Smith notes down several reasons, following the release of the full-year results, why he currently likes the Imperial Brands share price.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Number three written on white chat bubble on blue background

Image source: Getty Images

This morning (14 October), Imperial Brands (LSE:IMB) released its full-year results. The reaction in the Imperial Brands share price has been somewhat muted so far, with it flat on the day. Over the past year the stock is down 10%, but there are several reasons why I think it looks attractive right now.

Good overall results

Even though revenue for the year was broadly flat versus 2022, there were plenty of positives. Operating profit jumped by 26.8%, showing that the company has a tight control over the costs of goods sold. This benefit filtered down to the bottom line, with earnings per share increasing by 52.1%.

The main driver behind this was the 26% rise in next generation product net revenue. Particularly in Europe, this product range (focusing on non-traditional tobacco products) is doing very well.

One concern is the fact that this division is still losing money. Higher investment due to product launches and development meant the full-year the loss was £135m. It really does need to flip to being profitable soon.

High income potential

The results today outlined a 4% increase in the dividend per share. When I take into account the current share price, it makes the yield attractive. At 8.21%, it’s one of the highest yields in the entire FTSE 100.

In some cases, a high yield doesn’t look that sustainable. Yet for Imperial Brands, I think that this yield could be maintained. This is because the share price isn’t exceptionally volatile. If the yield was high because the stock was down 50% over the past year, I’d be concerned that the dividend could be cut.

Yet with strong results and a steady stock price, I don’t see any major reasons for concern for the income potential. In fact, the only risk I see is that the yield could fall due to the share price rallying over the next year.

Low price-to-earnings (P/E) ratio

The P/E ratio is a good gauge of the value of a stock. A figure below 10 usually leads me to conclude that the specific company is undervalued. Of course, I need to be careful about just using this one statistic when making an investment choice.

Using the latest earnings per share figure of 252.4p, the P/E ratio for Imperial Brands is 7.08. I don’t think this fully reflects the resilience of the business and the value it can have going forward.

For example, tobacco companies typically have good demand even during an economic downturn. This makes them attractive defensive stock picks for my portfolio.

I think the share price could rise over the coming year. As investors catch on to the fact that it’s a good defensive play and pays out income, the stock could outperform. I’m thinking about buying it in the near future for my portfolio.

Jon Smith has no position in any of the shares mentioned. The Motley Fool UK has recommended Imperial Brands Plc. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing For Beginners

Female student sitting at the steps and using laptop
Investing Articles

Getting started with investing? Here are 3 UK stocks to take a look at

The next time the stock market opens, it will be the new financial year. And Stephen Wright has three UK…

Read more »

Smartly dressed middle-aged black gentleman working at his desk
Investing Articles

New to investing? Here’s how to use the stock market to try and generate a second income

Is investing in the stock market a better way of earning a second income than starting a business? Stephen Wright…

Read more »

Investing Articles

15 FTSE 100 stocks have fallen 15% or more this year. Here’s my favourite

Our writer is bullish on a few FTSE 100 stocks that have sold off in 2026. But which one has…

Read more »

Senior Couple Walking With Pet Bulldog In Countryside
Investing Articles

How to turn a SIPP into £3,000 of monthly passive income

Royston Wild breaks things down and shows how to turn a Self-Invested Personal Pension (SIPP) into a passive income machine…

Read more »

UK financial background: share prices and stock graph overlaid on an image of the Union Jack
Investing Articles

£5,000 invested in Greggs shares 5 years ago is now worth…

Greggs' shares have fallen almost a third in value over five years. Can the FTSE 250 stock bounce back? Royston…

Read more »

This way, That way, The other way - pointing in different directions
Investing For Beginners

Aviva shares fell 12% in March! Here’s my outlook from here

Jon Smith explains why Aviva shares underperformed last month, but paints an upbeat picture for the stock when looking further…

Read more »

Night Takeoff Of The American Space Shuttle
Investing For Beginners

Why April could be the start of a stock market recovery

Jon Smith lays out the blueprint of different catalysts that could lead to April being a solid month for a…

Read more »

Two people socialising and drinking Guinness.
Investing Articles

Diageo shares just can’t catch a break! Here’s a major new risk

Diageo shares are down 13% since the turn of the year. With pressures rising, is the FTSE 100 stock now…

Read more »