Why FTSE 100 stock Whitbread might just have started the next bull market

Here’s why results from FTSE 100 stock Whitbread have fired me up to look for other share opportunities for a new bull market.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

Black woman using loudspeaker to be heard

Image source: Getty Images

When investing, your capital is at risk. The value of your investments can go down as well as up and you may get back less than you put in.

Read More

The content of this article is provided for information purposes only and is not intended to be, nor does it constitute, any form of personal advice. Investments in a currency other than sterling are exposed to currency exchange risk. Currency exchange rates are constantly changing, which may affect the value of the investment in sterling terms. You could lose money in sterling even if the stock price rises in the currency of origin. Stocks listed on overseas exchanges may be subject to additional dealing and exchange rate charges, and may have other tax implications, and may not provide the same, or any, regulatory protection as in the UK.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

FTSE 100 stock Whitbread (LSE:WTB) just released barnstorming interim figures.

I don’t own any of the shares, but the hotel chain’s great performance tells us much about the state of the economy.

And things are not as bad as we might expect after seeing the relentless negative headlines from the mainstream media.

In the six months to 12 October, the company achieved an increase in adjusted profit before tax of 44%. And that outcome was even ahead of the directors’ expectations.

Business is booming

The Whitbread business is flying right now. And that’s remarkable because the hotel industry is known for its cyclicality and sensitivity to the general economy.

The company has a decent growth strategy. And it’s building on its well-known brands, the main one being Premier Inn.  But people, businesses and organisations just don’t use hotels as much when they are struggling financially.

So if the state of the economy is grim, we can reasonably expect it to show up in Whitbread’s results. But this report is the exact opposite – it’s a blinder!

And the situation tempts me to read across to other businesses. My guess is we’ll see a lot more companies knocking the ball out of the park with positive trading figures in the coming weeks and months.

However, UK stocks have been suppressed. And the flare up of trouble in the Middle East has probably dealt another blow to general investor sentiment.

But if businesses keep reporting good results, the stock market will get the message in the end and a general bull market will likely gather pace. I reckon a major FTSE 100 stock like Whitbread is the sort of business to make the market sit up and pay attention.

An optimistic multi-year outlook

Looking ahead, the Whitbread directors said they are “optimistic” about the outlook for the coming years in the firm’s markets in the UK and Germany. Demand for hotels for leisure and business is strong. And the company has a robust forward-booked position.

They think favourable supply dynamics are set to continue for some time. However, the ongoing decline of independent hotels and “constrained UK room supply growth” is helping the business gain market share.

The Whitbread business looks like it’s cycling higher and the directors seem bullish about the firm’s prospects.

Meanwhile, the chart shows some progress. But there may be more distance for the share price to travel in the years ahead.

There are no guaranties of a positive outcome for new Whitbread shareholders. But the company is well worth deeper research and consideration now for potential inclusion in a diversified portfolio.

One of the biggest risks for investors is the inherent cyclicality of operations. And that means the immediate prospects for the business can turn down again fast if conditions deteriorate.

Nevertheless, I see today’s update as encouraging. And it’s fired me up to look for other stock opportunities alongside Whitbread. 

Should you invest, the value of your investment may rise or fall and your capital is at risk. Before investing, your individual circumstances should be assessed. Consider taking independent financial advice.

Kevin Godbold has no position in any of the shares mentioned. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Investing Articles

Down 54%, here’s one of my favourite FTSE 100 bargain shares for 2025!

The FTSE 100 remains packed with value shares despite its strong showing this year. Here's one fallen angel I think…

Read more »

Snowing on Jubilee Gardens in London at dusk
Investing Articles

A cheap FTSE 250 share I think could fly during the Santa Rally!

The FTSE 250 has historically delivered its best results during December. Value shares like this one could be in prime…

Read more »

Investing Articles

Why the FTSE 100 may outperform the S&P 500 as the Santa Rally begins!

History shows us that buying FTSE shares in December can deliver brilliant returns. Here are our man Royston Wild's plans…

Read more »

White female supervisor working at an oil rig
Investing Articles

Is soaring Rockhopper Exploration a hidden gem on the UK stock market?

This UK stock has outperformed the wider market over the past month amid renewed optimism around its Falkland Islands projects.

Read more »

New year resolutions 2025 on desk. 2025 resolutions list with notebook, coffee cup on table.
Growth Shares

Down 47% in a year, this could be the 2025 FTSE 250 comeback king

Jon Smith explains why one FTSE 250 share, that he previously turned his nose up at, could be due a…

Read more »

Runner standing at the starting point with 2025 year for starting in new year 2025 to achieve business planing and success concept.
Dividend Shares

Why now could be a once-in-a-decade opportunity to build this passive income stream

Jon Smith explains why he feels interest rates could fall further in early 2025 and what this means for passive…

Read more »

Smart young brown businesswoman working from home on a laptop
Investing Articles

Down 23% in a day but up 148% in 2 months, is this $7 growth stock a buy for me?

Why was there a massive fall in the share price of Archer Aviation (NYSE:ACHR) yesterday? And is this a growth…

Read more »

Investing Articles

£10,000 to invest? Here’s why saving instead of buying UK shares could cost me a fortune

Looking to maximise returns on your hard-earned cash? Royston Wild explains why investing in UK shares is the best option…

Read more »