I’d buy these cheap FTSE 100 shares in any new stock market crash

The secret to long-term investing success is surely to buy our favourite shares when they’re cheap. Will my top FTSE 100 picks get cheaper?

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

Three signposts pointing in different directions, with 'Buy' 'Sell' and 'Hold' on

Image source: Getty Images

When investing, your capital is at risk. The value of your investments can go down as well as up and you may get back less than you put in.

Read More

The content of this article is provided for information purposes only and is not intended to be, nor does it constitute, any form of personal advice. Investments in a currency other than sterling are exposed to currency exchange risk. Currency exchange rates are constantly changing, which may affect the value of the investment in sterling terms. You could lose money in sterling even if the stock price rises in the currency of origin. Stocks listed on overseas exchanges may be subject to additional dealing and exchange rate charges, and may have other tax implications, and may not provide the same, or any, regulatory protection as in the UK.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Will we see another FTSE 100 crash soon? Shares look cheap to me now, so I don’t think so.

But if they should get even cheaper, we’ll need to decide which to buy. Actually, in a new crash, I reckon most Footsie stocks could become no-brainer buys.

So it’s easy, then. I’ll just buy anything, or buy an index tracker fund. That’s all, and bye for now, it’s been nice talking to you. No, wait…

Buy the market

I do actually think just buying the market can be a great strategy in a stock market slump. A FTSE 100 index tracker is one way to do it. There are also investment trusts that spread the cash across a whole range of top stocks.

But I really do have my favourite individual stocks that I’d want to snap up if we should see a new bear market.

Rolls-Royce Holdings is one. I look back on the times over the past few years when I saw them as good value, but held back due to the uncertainties.

But when a long-term quality company is cheap, shouldn’t we buy? Well, if I get the chance again, I’ll try not to miss it.

Bagging dividends

A market fall can be a great time to bag some long-term dividend stocks. If we want to hold them for decades to provide some passive income, why should we care about the share prices?

I don’t, really, except that when they’re lower, dividend yields are higher.

M&G offers a 9.6% dividend yield. And just imagine what that might soar to should the share price slide. Yes, it’s a great yield already, and M&G is on my wishlist. But if it should fall first, it would be even better.

Long-term favourites

There’s another strategy that I think long-term investors could benefit from in a new downturn. And that’s whatever our current strategy is… just more of it.

Those of us who’ve been buying shares for years will know what we want. We’ll understand the sectors and companies we like best.

And we should, hopefully, have a feel for where good valuation lies, without having to do our analysis from scratch each time. It follows from the idea that we should buy what we know.

Favourites

For me, that’s mainly banks and housebuilders. Taylor Wimpey, for example, is on an 8% dividend yield. And banks are on what look like silly low price-to-earnings (P/E) ratios. We’re looking at just six for Lloyds Banking Group, and only five at Barclays.

These are stocks that I already think are cheap. So if they fall further… I’ll want to buy as much as I can.

Bad news?

Saying all this, we do need to be a bit cautious in any new crash. There might actually be good reasons for it, and our favourite stocks might really be in trouble. We only need to look at the 2008 banking meltdown to see that.

But as long as I keep my eye on diversification, I reckon my long-term gains can beat any short-term pain.

Should you invest, the value of your investment may rise or fall and your capital is at risk. Before investing, your individual circumstances should be assessed. Consider taking independent financial advice.

Alan Oscroft has positions in Lloyds Banking Group Plc. The Motley Fool UK has recommended Barclays Plc, Lloyds Banking Group Plc, and M&g Plc. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Runner standing at the starting point with 2025 year for starting in new year 2025 to achieve business planing and success concept.
Investing Articles

5 investment trusts to consider for a new 2025 ISA

The biggest challenge when starting an ISA is choosing which stocks to buy. Investment trusts can make it a whole…

Read more »

Smart young brown businesswoman working from home on a laptop
Investing Articles

Have I left it too late to buy Nvidia shares?

When the whole world was racing to buy Nvidia shares, Harvey Jones decided they were overhyped. Does the recent dip…

Read more »

Dividend Shares

I asked ChatGPT to pick me the best passive income stock. Here’s the result!

Jon Smith tries to make friends with ChatGPT and critiques the best passive income pick the AI tool suggested for…

Read more »

The flag of the United States of America flying in front of the Capitol building
Investing Articles

Hargreaves Lansdown’s clients are buying loads of this US growth stock. Should I?

Our writer's noticed that during the week after Christmas, many investors bought this US growth stock. He asks whether he…

Read more »

Person holding magnifying glass over important document, reading the small print
Investing Articles

Greggs shares plunge 11% despite growing sales. Is this my chance to buy?

As the company’s Q4 trading update reveals 8% revenue growth, Greggs shares are falling sharply. Should Stephen Wright be rushing…

Read more »

Surprised Black girl holding teddy bear toy on Christmas
Investing Articles

Will ‘biggest ever Christmas’ help keep the Tesco share price climbing in 2025?

The Tesco share price had a great year in 2024. And if 2025 trading continues in the same way, we…

Read more »

Investing Articles

This dirt cheap UK income stock yields 8.7% and is forecast to rise 45% this year!

After a disappointing year Harvey Jones thinks this FTSE 100 income stock is now one worth considering for investors seeking…

Read more »

Group of young friends toasting each other with beers in a pub
Investing Articles

With much to be cheerful about, why is this FTSE 250 boss unhappy?

JD Wetherspoon, the FTSE 250 pub chain, is a British success story. But the government’s budget has failed to lift…

Read more »