This dividend stock has humungous comeback potential! Should investors buy today?

This dividend stock used to be the FTSE 100’s biggest, but has fallen due to a weak housing market. Can it make a comeback?

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

Mother and Daughter Blowing Bubbles

Image source: Getty Images

When investing, your capital is at risk. The value of your investments can go down as well as up and you may get back less than you put in.

Read More

The content of this article is provided for information purposes only and is not intended to be, nor does it constitute, any form of personal advice. Investments in a currency other than sterling are exposed to currency exchange risk. Currency exchange rates are constantly changing, which may affect the value of the investment in sterling terms. You could lose money in sterling even if the stock price rises in the currency of origin. Stocks listed on overseas exchanges may be subject to additional dealing and exchange rate charges, and may have other tax implications, and may not provide the same, or any, regulatory protection as in the UK.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

With its stock price pummeled, housebuilder Persimmon (LSE:PSN) could offer humungous comeback potential for hungry dividend investors. This company just reported a 66% earnings plunge amid housing market headwinds. But beyond the gloom, glimmers of optimism emerge.

Created with Highcharts 11.4.3Persimmon Plc PriceZoom1M3M6MYTD1Y5Y10YALL1 Jan 202319 Aug 2023Zoom ▾Jan '23Feb '23Mar '23Apr '23May '23Jun '23Jul '23Aug '23Jan '23Jan '23Mar '23Mar '23May '23May '23Jul '23Jul '23www.fool.co.uk

Budget conscious

After seeing a massive cut to its dividend earlier this year, Persimmon has maintained its payouts this time. Despite its profit sliding, the dividend stock still yields a reasonable 4.9%. But perhaps more encouragingly, management reiterated their intentions to grow payouts again when possible.

This will be supported by disciplined land-buying and cost-control efforts in efforts to boost the firm’s bottom line. Nonetheless, Investors will also be encouraged to see customer satisfaction reached new heights, showing product and service improvements are paying off.

Should you invest £1,000 in AstraZeneca right now?

When investing expert Mark Rogers has a stock tip, it can pay to listen. After all, the flagship Motley Fool Share Advisor newsletter he has run for nearly a decade has provided thousands of paying members with top stock recommendations from the UK and US markets. And right now, Mark thinks there are 6 standout stocks that investors should consider buying. Want to see if AstraZeneca made the list?

See the 6 stocks

Although competition and high rates have dented demand, Persimmon’s low average selling price should appeal to budget-conscious buyers. And when the housing market does rebound, the firm could be set to profit en masse as was the case over the past few years, resulting in higher dividends for the stock.

Has it hit a bottom?

But what factors suggest this high-yield dividend stock can rebound strongly? Well, for one, Persimmon is cutting costs and headcount to defend its margins, targeting £25m in savings for FY24. Management is also prioritising profitability over volume this year, avoiding lower margins from lower prices.

Additionally, the developer’s cash stockpile remains robust despite the housing downturn. What’s more, its land bank provides fuel for future expansion once demand improves. Meanwhile, Persimmon’s vertical integration efforts should also bear cost savings over time. This should start to take effect in FY26.

Critically, the order book has rebounded by 49% since the start of the year on resilient interest, showing that its low average selling prices are indeed attracting buyers who are trading down. Provided this figure continues to increase in the coming months, the nadir could be in for the homebuilder and its dividends.

Signs of life

Nevertheless, Persimmon won’t reclaim its past profit peaks overnight. After all, near-term uncertainty remains high for housebuilders and higher mortgage rates continue to dent affordability and prices, as well as the stock’s dividend.

But amid the gloomy outlook, there’s also an opportunity for new life to spring, as the greatest gains sprout after periods of excessive pessimism. And with its valuation cratered, Persimmon offers discounted access to the UK housing market’s enduring potential.

Attempting to time the exact market bottom is futile. But identifying quality assets trading at deep discounts is the proven path to outsized returns. By overlooking temporary gloom and maintaining its generous dividend, Persimmon displays shareholder focus even in challenging times.

Even though the housing market faces near-term hurdles, demand remains structurally underpinned. Persimmon’s strengths, from lowering its cost base to having a robust land bank, position it well for the eventual rebound. For those with patience and vision, this high-yield dividend stock warrants attention.

But there are other promising opportunities in the stock market right now. In fact, here are:

5 stocks for trying to build wealth after 50

The cost of living crisis shows no signs of slowing… the conflict in the Middle East and Ukraine shows no sign of resolution, while the global economy could be teetering on the brink of recession.

Whether you’re a newbie investor or a seasoned pro, deciding which stocks to add to your shopping list can be a daunting prospect during such unprecedented times. Yet despite the stock market’s recent gains, we think many shares still trade at a discount to their true value.

Fortunately, The Motley Fool UK analyst team have short-listed five companies that they believe STILL boast significant long-term growth prospects despite the global upheaval…

We’re sharing the names in a special FREE investing report that you can download today. We believe these stocks could be a great fit for any well-diversified portfolio with the goal of building wealth in your 50’s.

Claim your free copy now

Should you invest, the value of your investment may rise or fall and your capital is at risk. Before investing, your individual circumstances should be assessed. Consider taking independent financial advice.

John Choong has no position in any of the shares mentioned. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

We think earning passive income has never been easier

Do you like the idea of dividend income?

The prospect of investing in a company just once, then sitting back and watching as it potentially pays a dividend out over and over?

If you’re excited by the thought of regular passive income payments, as well as the potential for significant growth on your initial investment…

Then we think you’ll want to see this report inside Motley Fool Share Advisor — ‘5 Essential Stocks For Passive Income Seekers’.

What’s more, today we’re giving away one of these stock picks, absolutely free!

Get your free passive income stock pick

More on Dividend Shares

Business manager working at a pub doing the accountancy and some paperwork using a laptop computer
Investing Articles

Forget side hustles! This is how I’m building a second income from stocks

Motley Fool analyst Zaven Boyrazian explains his strategy for building a substantial second income in the long run with British…

Read more »

A handsome mature bald bearded black man in a sunglasses and a fashionable blue or teal costume with a tie is standing in front of a wall made of striped wooden timbers and fastening a suit button
Investing Articles

Could this top UK dividend stock deliver consistent income and wealth for years?

After hiking shareholder dividends for 45 years in a row, this FTSE enterprise has given gargantuan returns to long-term investors.…

Read more »

Young Asian man drinking coffee at home and looking at his phone
Investing Articles

8.1% yield! A top FTSE 100 share with big dividends to consider right now

This FTSE share's dividend yields are MORE THAN DOUBLE the UK blue-chip average. Royston Wild takes a look at this…

Read more »

Young mixed-race couple sat on the beach looking out over the sea
Investing Articles

5 passive income techniques of stock market millionaires

Christopher Ruane details a handful of approaches many successful stock market investors use to grow their passive income streams.

Read more »

Passive and Active: text from letters of the wooden alphabet on a green chalk board
Investing Articles

Is the FTSE 100 good for passive income?

Our writer considers whether investing in the UK’s largest listed companies could help generate generous levels of passive income.

Read more »

DIVIDEND YIELD text written on a notebook with chart
Investing Articles

These 10 FTSE income stocks could generate £33,137 a year in dividends

Our writer looks at the highest-yielding income stocks on the FTSE 350 and considers what level of return they might…

Read more »

Woman riding her old fashioned bicycle along the Beach Esplanade at Aberdeen, Scotland.
Investing Articles

2 world-class dividend stocks to consider for a retirement portfolio

These dividend stocks are relatively defensive in nature, meaning they could be well-suited to those seeking capital preservation.

Read more »

Silhouette of a bull standing on top of a landscape with the sun setting behind it
Investing Articles

3 world-class dividend shares to consider before the next bull market

Falling interest rates could be a blessing for UK dividend shares. These three high-quality stocks deserve a close look as…

Read more »