Britons don’t invest enough money in shares, according to a leading think tank

Over the long term, shares consistently outperform cash savings. However, many Britons today continue to avoid the asset class.

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

The words "what's your plan for retirement" written on chalkboard on pavement somewhere in London

Image source: Getty Images

Britons have too much money in cash savings and not enough in shares. That’s according to the Centre for Policy Studies (CPS), a leading independent think tank.

Should more people be investing in shares today? Let’s discuss.

Britons lagging behind

According to the think tank, the UK is way behind other countries when it comes to retail investing.

Indeed, its research found that retail investors in the UK control just 21% of the country’s assets under management. That compares to 28% for France, 30% for Germany, 34% for Italy, and 84% for Spain.

Compared to these countries, the UK also has a far lower percentage of household wealth invested in listed shares.

Worryingly, CPS research found there is currently around £1.8trn worth of cash in savings accounts across the UK. This is an issue due to the fact that cash savings tend to be eroded by inflation over time (meaning that they don’t help people grow their wealth).

Under normal circumstances, this neglect of the stock market would be bad for the UK, its citizens and its growth prospects. But in the current inflationary environment, the huge amount of savings left in cash is positively disastrous”, wrote the CPS.

Shares outperform cash over the long term

The CPS research supports a hunch I’ve had for years – Britons generally don’t invest enough of their money.

It never ceases to amaze me how many people in the UK keep all of their money in savings accounts and Cash ISAs when history shows they could potentially obtain far higher returns by investing some capital in shares.

Of course, shares are riskier than cash savings. Share prices constantly move up and down, so it’s possible to lose money.

Yet over the long term, shares (as a whole) really only go in one direction. And that’s up.

And the returns are attractive.

Just look at the MSCI World Index (a well-known global stock market index). Over the 10-year period to the end of June, it rose 10.1% per year (in US dollar terms). That’s a much better return than savings accounts provided over this period.

Many individual stocks have done much better than this. Apple, which is listed in the US, is a great example here. Over the last decade, shares in the iPhone maker have gained around 30% a year (meaning a $5k investment has grown to around $63k).

Investing is easy

The good news, for anyone thinking about investing in shares, is that the process is very easy today.

Through online platforms such as Hargreaves Lansdown and AJ Bell, an account can be set up in minutes.

And minimum investments are very low. With Hargreaves Lansdown, for example, investing in share funds can cost as little as £100. So literally anyone can do it.

Edward Sheldon has positions in Apple and Hargreaves Lansdown Plc. The Motley Fool UK has recommended Apple and Hargreaves Lansdown Plc. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

This way, That way, The other way - pointing in different directions
Investing For Beginners

1 FTSE 250 stock I like and 1 I’ll avoid after the stock market correction

Jon Smith analyses the move lower in certain FTSE 250 companies over the past month and picks one that looks…

Read more »

Playful senior couple in aprons dancing and smiling while preparing healthy dinner at home
Investing Articles

Is April 2026 a great time to buy Lloyds shares?

Lloyds shares have been flying over the last two years. And there's one factor that could mean the bank continues…

Read more »

Young mixed-race couple sat on the beach looking out over the sea
Investing Articles

Want to aim for a £500 second income each month? Here’s how much it takes

Christopher Ruane digs into the numbers and mechanics that could let someone with no shares today build an annual second…

Read more »

Aston Martin DBX - rear pic of trunk
Investing Articles

Down 95%, what might it take for the Aston Martin share price to rise 2,000%?

The Aston Martin share price has collapsed. Our writer considers what it might take for it to regain some ground…

Read more »

Investing Articles

How are Diageo shares looking in April 2026?

It's been an eventful year so far, but what has the impact been for Diageo shares, and where might they…

Read more »

UK financial background: share prices and stock graph overlaid on an image of the Union Jack
Investing Articles

P/Es below 7! 3 staggeringly cheap shares despite yesterday’s rally

Investors who fear they have missed their opportunity to buy cheap shares as the stock market recovers might want to…

Read more »

ISA coins
Investing Articles

Want to know what UK investors have been buying in their ISAs?

Looking for stock, trust, and fund ideas this April? Royston Wild discusses what Brits have been stuffing in their Stocks…

Read more »

Mature Caucasian woman sat at a table with coffee and laptop while making notes on paper
Investing Articles

Why aren’t people buying Greggs shares by the bucketload?

Greggs' shares remain in the doldrums. But should Foolish investors consider pouncing while others won't? Paul Summers takes a fresh…

Read more »