Does the Aviva share price make it the FTSE 100’s best value buy?

The economy shrank in May, and the Aviva share price is down with the rest of the insurance sector. Time to buy, perhaps?

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Cheerful young businesspeople with laptop working in office

Image source: Getty Images

I keep trying to decide which is the best FTSE 100 stock to buy. And it usually comes down to a choice among the same handful. Today, I’m looking at this year’s Aviva (LSE: AV.) share price falls… and I like what I see.

Another bad year

Aviva shares have dipped another 12% so far in 2023. And that brings them to a five-year loss of 40%.

Saying that, anyone smart enough to have bought right after the Covid crash would be sitting on a nice profit now. Not that I did. No, I bought in some time before that.

Still, it doesn’t make sense to try timing our buys. That’s because we just can’t tell what might happen next month, next week, tomorrow. The pandemic made that clear.

Long-term clarity

The pandemic also made something else clear to me. Even the biggest stock market crashes tend to quickly vanish and just look like blips on the long-term chart.

I mean the FTSE 100 is down only 3% over five years, which is just a blink of the eye for a long-term investor. And that’s after the biggest global catastrophe we’ve seen for decades.

Stock valuation

Long-term valuation is what counts, and I think the low Aviva share price makes it very attractive.

On headline measures, we’re looking at a forecast price-to-earnings (P/E) ratio of only 7.5, about half the Footsie’s long-term average. And the City expects a dividend yield of more than 8%.

Now that all might look good if a company isn’t in any trouble. But, let’s face it, the insurance business can come under a lot of pressure in economic hard times. And the latest figures show the UK economy shrank in May. So, yes, hard times.

Company refocus

Aviva is going through a refocus of its own too. In recent years, it’s been a long way from the leanest or most efficient in the sector. So those shying away from insurers in general might be even less keen on Aviva.

Does all this mean Aviva is one to avoid? It might be, for those with a short-term outlook and who want to minimise risk. Oh, and for investing firms that can’t see past the next quarter and don’t want to be seen holding this year’s losers.

But for long-term investors who don’t mind a bit of risk, I think we might have a glowing opportunity to buy in cheaply.

Sentiment change

Sentiment is against Aviva shares right now, but sentiment changes. And seeing how the first half has gone might be one of the things that does it.

H1 results are due on 16 August. I’ll be mostly looking for liquidity and cash flow measures. If they’re healthy, and dividend prospects look good, I might buy some more.

Aviva isn’t the lowest risk stock in the FTSE 100, not by some way. And insurance stocks can be cyclical and volatile. But it might be the Footsie’s best contrarian stock to buy right now.

Alan Oscroft has positions in Aviva Plc. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Two white male workmen working on site at an oil rig
Investing Articles

As oil prices soar, is it time to buy Shell shares?

Christopher Ruane weighs some pros and cons of adding Shell shares to his ISA -- and explains why the oil…

Read more »

Man hanging in the balance over a log at seaside in Scotland
Investing Articles

How much do you need in an ISA for £6,751 passive income a year in 2046?

Let's say an investor wanted a passive income in 20 years' time. How much cash would need be built up…

Read more »

Smiling black woman showing e-ticket on smartphone to white male attendant at airport
Investing Articles

Why isn’t the IAG share price crashing?

Harvey Jones expected the IAG share price to take an absolute beating during current Middle East hostilities. So why is…

Read more »

piggy bank, searching with binoculars
Growth Shares

1 UK share I’d consider buying and 1 I’d run away from on this market dip

In light of the recent stock market dip, Jon Smith outlines the various potential outcomes for a couple of different…

Read more »

Burst your bubble thumbtack and balloon background
Investing Articles

AI may look like a bubble. But what about Rolls-Royce shares?

Bubble talk has been centred on some AI stocks lately. But Christopher Ruane sees risks to Rolls-Royce shares in the…

Read more »

Black woman using smartphone at home, watching stock charts.
Investing Articles

Will the BAE Systems share price soar 13% by this time next year?

BAE Systems' share price continues to surge as the Middle East crisis worsens. Royston Wild asks if the FTSE 100…

Read more »

Portrait of pensive bearded senior looking on screen of laptop sitting at table with coffee cup.
Investing Articles

Is this a once-in-a-decade chance to bag a 9.9% yield from Taylor Wimpey shares?

Taylor Wimpey shares have been hit by a volatile share price and cuts to the dividend. Harvey Jones holds the…

Read more »

Chalkboard representation of risk versus reward on a pair of scales
Investing Articles

Way up – or way down? This FTSE 250 share could go either way

Can this FTSE 250 share turn its fortunes around? Or has its day passed? Our writer looks at both sides…

Read more »