Sainsbury’s and Tesco shares are up 20% but look cheap. Should I buy  in May?

Tesco shares are soaring and rival Sainsbury’s is following suit. They offer generous dividends too. Should I buy them both?

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

A mixed ethnicity couple shopping for food in a supermarket

Image source: Getty Images

When investing, your capital is at risk. The value of your investments can go down as well as up and you may get back less than you put in.

Read More

The content of this article is provided for information purposes only and is not intended to be, nor does it constitute, any form of personal advice. Investments in a currency other than sterling are exposed to currency exchange risk. Currency exchange rates are constantly changing, which may affect the value of the investment in sterling terms. You could lose money in sterling even if the stock price rises in the currency of origin. Stocks listed on overseas exchanges may be subject to additional dealing and exchange rate charges, and may have other tax implications, and may not provide the same, or any, regulatory protection as in the UK.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

I’m flabbergasted to see how well Tesco (LSE: TSCO) and Sainsbury’s (LSE: SBRY) shares have done this year. They’re on an absolute roll.

Since the start of the year, the Tesco share price has rocketed 22.22%, while Sainsbury’s is up 21.48%.

Measured over one year, they’re up 2.28% and 19.46%, respectively.

They’re flying high today

Investors might expect that kind of jump from a penny stock, but it’s quite something for the UK’s two biggest supermarkets, both big FTSE 100 players with market-caps of £20.39bn and £6.43bn respectively.

I’m particularly impressed given that conditions in the sector are so sticky right now. Both have had wafer-thin margins for years. Tesco’s is currently just 2.9%, while Sainsbury’s slices even thinner at 1.8%.

These are forecast to widen but only slightly – to 3.9% and 3.1% respectively. Companies in many other sectors would see that as a disaster, but supermarkets have huge fixed costs, with all those stores and staff.

I’ve talked up Tesco and Sainsbury’s on several occasions, but I’ve also had moments of doubt as German discounters Aldi and Lidl continue to munch into their market share.

Yet here they are today, delivering a rush of share price growth, with dividends on top. The recent share price hop has eaten into their yields, but Tesco is still forecast to pay income of 3.8% this year, covered twice by earnings. Sainsbury’s is forecast to yield an even juicier 4.9%, covered 1.7 times.

Naturally, dividends are never guaranteed and can be frozen, snipped or scrapped at any time. Tesco has frozen its dividend at 10.9p per share in 2023 while Sainsbury’s is also freezing its at 13.1p.

Tesco’s profits halved in 2023, although it still made £1bn. It expects profits to be flat this year. Yet management still felt able to announce a £750m share buyback. 

Sainsbury’s saw underlying profits before tax drop 5% to £690m, as it spend £560m battling to keep prices down in the cost-of-living crisis. It lifted guidance for this year, forecasting profit of £640m-£700m, beating consensus of £631m.

Another tough year ahead

While Aldi and Lidl remain a threat, it’s worth noting that Tesco and Sainsbury’s still have market share of 27% and 14.9% respectively, Kantar says.

Naturally, I wish I’d filled my basket with these two stocks at the start of the year, but that moment has passed. Should I purchase them today?

Both look decent value, trading at 12.6 and 11.9 times earnings respectively, although of course that’s not as cheap as they were.

While their share prices have soared this year, over five years Tesco and Sainsbury’s are down 8.66% and 8.76%. So their recent share price success isn’t exactly typical and I’d be surprised if they jumped another 25% in short order. This remains a competitive sector. Shoppers are under the cosh, and inflation isn’t beaten yet. 

I’d gladly hold both Tesco and Sainsbury’s in my portfolio, but I’d rather buy them after a dip than a spike. There are a few FTSE 100 dividend stocks I’d like to buy in May, and I can’t afford to purchase all of them.

Should you invest, the value of your investment may rise or fall and your capital is at risk. Before investing, your individual circumstances should be assessed. Consider taking independent financial advice.

Harvey Jones has no position in any of the shares mentioned. The Motley Fool UK has recommended J Sainsbury Plc and Tesco Plc. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Stack of one pound coins falling over
Investing Articles

2 penny shares I think could shine in 2025

I have my eye on a few penny shares, as I'm thinking that the year ahead could turn out to…

Read more »

Investing Articles

2 ISA strategies for success in 2025

The ISA is a great vehicle for our investments, sheltering our returns from tax and providing us with the opportunity…

Read more »

Investing Articles

Here’s how an investor could start building a £10,000 second income for £180 per month in 2025

Our writer illustrates how an investor could put under £200 each month into shares and build a long-term five-figure passive…

Read more »

Warren Buffett at a Berkshire Hathaway AGM
Investing Articles

Here’s how I’m finding bargain shares to buy for 2025!

Our writer takes a fairly simply approach when it comes to hunting for cheap shares to buy for his portfolio.…

Read more »

A graph made of neon tubes in a room
Investing Articles

Up 262%! This lesser-known energy company is putting other S&P 500 stocks to shame

Our writer delves into the rationale behind the parabolic growth of this under-the-radar S&P 500 energy company. The reason isn’t…

Read more »

Investing Articles

Just released: December’s small-cap stock recommendation [PREMIUM PICKS]

We believe the UK small-cap market offers a myriad of opportunities across a wide range of different businesses and industries.

Read more »

Aerial shot showing an aircraft shadow flying over an idyllic beach
Investing Articles

£20k of savings? Here’s how an investor could turn that into passive income of £5k a year

A £20k lump sum, invested in a mix of blue-chip shares with a long-term approach, could generate thousands of pounds…

Read more »

Young female business analyst looking at a graph chart while working from home
Investing Articles

Is the BP share price set for a 75% jump?

The highest analyst target for BP shares in 2025 is 75% above the current price. So should investors consider buying…

Read more »