These 2 FTSE 100 shares offer 7%+ yields! Which one to buy?

Our writer has held both of these FTSE 100 shares in his portfolio at some point this year. So why has he sold one but kept the other?

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

British bank notes and coins

Image source: Getty Images

When investing, your capital is at risk. The value of your investments can go down as well as up and you may get back less than you put in.

Read More

The content of this article is provided for information purposes only and is not intended to be, nor does it constitute, any form of personal advice. Investments in a currency other than sterling are exposed to currency exchange risk. Currency exchange rates are constantly changing, which may affect the value of the investment in sterling terms. You could lose money in sterling even if the stock price rises in the currency of origin. Stocks listed on overseas exchanges may be subject to additional dealing and exchange rate charges, and may have other tax implications, and may not provide the same, or any, regulatory protection as in the UK.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

The FTSE 100 is an index of the biggest companies listed on the London stock market. Many of them have large price tags to match.

But I think some FTSE 100 shares look cheap relative to their earnings (using something known as a price-to-earnings or P/E ratio). They offer juicy dividends to boot.

Here are a couple of such shares. One I would happily buy today with spare cash – and the other I sold in recent months.

Passive income stocks: our picks

Do you like the idea of dividend income?

The prospect of investing in a company just once, then sitting back and watching as it potentially pays a dividend out over and over?

If you’re excited by the thought of regular passive income payments, as well as the potential for significant growth on your initial investment…

Then we think you’ll want to see this report inside Motley Fool Share Advisor — ‘5 Essential Stocks For Passive Income Seekers’.

What’s more, today we’re giving away one of these stock picks, absolutely free!

Get your free passive income stock pick

British American Tobacco

The company British American Tobacco (LSE: BATS) pretty much does what its name suggests.

Although the US is a key market for it, the firm operates in a wide range of countries. It also has a large portfolio of brands that can give it pricing power and help the firm compete against local rivals.

Cigarettes are cheap to make but can be sold at high prices. That means the industry has excellent cash generation properties. Last year, British American generated £10.4bn in net cash from operating activities.

What to do with all that money?

One option is paying a dividend. British American does so quarterly. Last year’s payout grew by 6%, continuing a decades-long run of annual increases. The current yield is 7.9%. The P/E ratio of under 10 looks cheap to me.

Created with Highcharts 11.4.3British American Tobacco P.l.c. PriceZoom1M3M6MYTD1Y5Y10YALL5 Apr 20187 May 2025Zoom ▾2019202020212022202320242025202020202022202220242024www.fool.co.uk

But the cash flows also need to service debt. The company ended last year with adjusted net debt of £38bn, which I see as a lot.

Another risk is the declining global demand for cigarettes. British American is growing its non-cigarette business quickly, but it remains to be proven how profitable that will turn out to be. For now, though, the core business is far from being a fag end. Indeed, British American sold over 11bn cigarette sticks per week on average last year.

Vodafone

Another FTSE 100 company with a sizeable debt pile is telecoms operator Vodafone (LSE: VOD). It had €46bn of net debt at the half-year point.

In its most recent full-year results, operating cash inflow was an impressive €18bn. But running a telecoms business, with costs like licenses and network maintenance, can be a costly business. So the net cash inflow at Vodafone last year was €1.5bn. That was less than half of the equivalent amount at British American, despite the tobacco company having much smaller revenues than Vodafone.

That cash generation is still substantial and I do see many positive things about Vodafone. It has a strong brand, large customer base, and a leading position in many markets. On top of that, the shares currently yield 8.4%. Vodafone trades on a P/E ratio of 14.

But, whereas British American has consistently raised its annual dividend for years, Vodafone’s payout has been flat since 2019, when there was a big cut. The company’s balance sheet makes me nervous that it could cut the dividend in future to help service its large debt, especially if interest rates stay high.

That is why, although I continue to like the business and its income potential, I sold my Vodafone shares earlier this year. By contrast, if I had spare cash to spend on FTSE 100 shares today, I would be happy to top up my existing holding of British American Tobacco.

5 Shares for the Future of Energy

Investors who don’t own energy shares need to see this now.

Because Mark Rogers — The Motley Fool UK’s Director of Investing — sees 2 key reasons why energy is set to soar.

While sanctions slam Russian supplies, nations are also racing to achieve net zero emissions, he says. Mark believes 5 companies in particular are poised for spectacular profits.

Open this new report5 Shares for the Future of Energy — and discover:

  • Britain’s Energy Fort Knox, now controlling 30% of UK energy storage
  • How to potentially get paid by the weather
  • Electric Vehicles’ secret backdoor opportunity
  • One dead simple stock for the new nuclear boom

Click the button below to find out how you can get your hands on the full report now, and as a thank you for your interest, we’ll send you one of the five picks — absolutely free!

Grab your FREE Energy recommendation now

Should you invest, the value of your investment may rise or fall and your capital is at risk. Before investing, your individual circumstances should be assessed. Consider taking independent financial advice.

C Ruane has positions in British American Tobacco P.l.c. The Motley Fool UK has recommended British American Tobacco P.l.c. and Vodafone Group Public. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

Like buying £1 for 51p

This seems ridiculous, but we almost never see shares looking this cheap. Yet this recent ‘Best Buy Now’ has a price/book ratio of 0.51. In plain English, this means that investors effectively get in on a business that holds £1 of assets for every 51p they invest!

Of course, this is the stock market where money is always at risk — these valuations can change and there are no guarantees. But some risks are a LOT more interesting than others, and at The Motley Fool we believe this company is amongst them.

What’s more, it currently boasts a stellar dividend yield of around 8.5%, and right now it’s possible for investors to jump aboard at near-historic lows. Want to get the name for yourself?

See the full investment case

More on Investing Articles

Investing Articles

Down 20% over the year, is GSK’s share price a stunning bargain after its Q1 results?

GSK’s share price has fallen significantly in the past 12 months, but this could mean it looks a major bargain…

Read more »

Man thinking about artificial intelligence investing algorithms
Investing Articles

After a very positive trading update, is it time for me to buy this FTSE AI-powered gem?

This FTSE 100 technology star’s recent results were impressive, driving up its share price but is there enough value left…

Read more »

Black woman using smartphone at home, watching stock charts.
Investing Articles

Is this an unmissable opportunity to buy Berkshire Hathaway shares?

Berkshire Hathaway shares dropped 5% on Monday, 5 May, after Warren Buffett surprised investors, announcing his retirement at the AGM.

Read more »

Thoughtful man using his phone while riding on a train and looking through the window
Investing Articles

What’s going on with Standard Chartered shares?

Standard Chartered shares have endured considerable volatility in recent weeks. Dr James Fox takes a closer look at the banking…

Read more »

UK financial background: share prices and stock graph overlaid on an image of the Union Jack
Investing Articles

£10,000 invested in Lloyds shares 1 month ago is now worth…

Lloyds shares are increasingly popular among investors, with the stock surging over the past two years. However, volatility has been…

Read more »

Businessman hand flipping wooden block cube from 2024 to 2025 on coins
Investing Articles

Here’s why 2025 could be a make or break year for Tesla stock

Tesla stock's still richly valued despite losing almost half its market cap. Dr James Fox explains why it really has…

Read more »

British pound data
Investing Articles

£10,000 invested in Marks and Spencer shares before the cyberattack is now worth…

A hacking group's ransomware attack is hurting Marks and Spencer shares. Here's why investors should now tread cautiously with the…

Read more »

Three signposts pointing in different directions, with 'Buy' 'Sell' and 'Hold' on
Investing Articles

Should Berkshire Hathaway still be on my list of shares to buy?

As shares in Warren Buffett’s company fall on news of the CEO’s retirement, is this an opportunity to buy or…

Read more »