Warren Buffett’s advice about what to do when the stock market plunges 

It may be a wise for investors to mimic Warren Buffett’s tactics in these weaker markets, even if stocks plunge by 50% or more.

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Warren Buffett at a Berkshire Hathaway AGM

Image source: The Motley Fool

Billionaire investor Warren Buffett is used to plunging stock markets. He’s seen many of them in is long career. And in his 2019 letter to Berkshire Hathaway shareholders, he told us how he handles them.

And that’s advice worth listening to. Buffett has compounded his gains by many thousands of percent over the years, despite regular market setbacks.

Animal spirits

Within Berkshire Hathaway, Buffett invests in listed stocks and by taking ownership of entire businesses. Meanwhile, his annual shareholder letters are available online free of charge for anyone to read, Berkshire shareholder or not.

But perhaps one of the biggest challenges for investors is the way the stock market can stir animal spirits. When stocks shoot higher, those spirits can induce feelings of elation.

And in some cases, that can lead to displays of over-confidence, chest-beating and self-satisfaction – or is that just me?

But those same animal spirits can work against investors when markets and stocks change direction and plunge. Common feelings might be worry, depression and a loss of confidence. And those things can induce displays of weeping and forehead slapping – but again, I’m going on personal experience here!

However, Buffett has always advocated keeping a cool head and maintaining a business-like perspective regarding investments.

In the 2019 letter, he said there will be major drops in the market. And sometimes those moves will be “of 50% magnitude, or even greater”. 

But I’d extend that by adding that, it may not be the entire stock market that drops. However, sub-sections of it might, such as small-cap shares, or cyclical stocks. Or maybe stocks in a specific niche within a sector could fall. Or perhaps individual companies facing short-term challenges drop out of favour with the market.

Keeping the faith

And one recent example of that phenomenon is the way the FTSE 100 index maintained its strength during last year’s bear market. Yet under the surface, many stock prices suffered absolute carnage.

Meanwhile, Buffett thinks “The American Tailwind” will always power his investee business over the long haul.

And he believes the strength of the American economy will combine with the way businesses compound their earnings to produce a satisfactory investment outcome for him over time.

So far, he’s been spectacularly correct about that.

He reckons stocks and shares are “the much better long-term choice for the individual who does not use borrowed money and who can control his or her emotions”.

And that’s why we often see him buying quality stocks when they’ve been marked down in price by the market. And why he tends to hold on to those carefully-chosen stocks he already owns.

There can never be a guarantee of positive long-term outcomes from investing in shares. But I have similar faith in other Western economies, such as the UK’s, for example. So, for me, Buffett’s approach to handling market setbacks is equally valid for long-term investors targeting UK investee companies.

Kevin Godbold has no position in any of the shares mentioned. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Stack of one pound coins falling over
Investing Articles

Want to turn your ISA into a passive income machine? These 3 steps help

Christopher Ruane looks at a trio of factors he reckons could help an investor as they aim to earn passive…

Read more »

Investing For Beginners

2 FTSE shares that have been oversold in this stock market correction

Jon Smith reviews the recent market slump and points out a couple of FTSE shares he believes have been oversold…

Read more »

Warren Buffett at a Berkshire Hathaway AGM
Investing Articles

As the stock market moves down, I’m taking the Warren Buffett approach!

Rather than getting nervous as markets move around, our writer is looking to the career of Warren Buffett to see…

Read more »

Fans of Warren Buffett taking his photo
Investing Articles

Here’s how a stock market crash could be brilliant news for your retirement!

This writer isn't peering into a crystal ball trying to time the next stock market crash. Instead, he's making an…

Read more »

Burst your bubble thumbtack and balloon background
Investing Articles

Down 93%, should I load up on this penny stock while it’s under 1p?

The small-cap company behind this penny stock is eyeing up a substantial global market opportunity. So why did it crash…

Read more »

Portrait of pensive bearded senior looking on screen of laptop sitting at table with coffee cup.
Investing Articles

Is Fundsmith Equity still worth holding in a Stocks and Shares ISA or SIPP in 2026?

The performance of the Fundsmith Equity fund has been shocking over the last two years. Is it still smart to…

Read more »

Young female hand showing five fingers.
Investing Articles

5 smart moves to make before the 2025/2026 ISA deadline

Taking advantage of the annual allowance isn’t the only smart move to make before the upcoming ISA deadline, says Edward…

Read more »

Businesswoman calculating finances in an office
Investing Articles

Here’s the dividend forecast for Lloyds shares through to 2028

Can dividend forecasts tell investors much about the outlook for banking shares? Stephen Wright sets out what investors really need…

Read more »