How to avoid losing money in a bear market

Bear markets can be challenging for investors. But Stephen Wright has a plan to avoid investing losses when the stock market is going down.

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

Tabletop model of a bear sat on desk in front of monitors showing stock charts

Image source: Getty Images

When investing, your capital is at risk. The value of your investments can go down as well as up and you may get back less than you put in.

Read More

The content of this article is provided for information purposes only and is not intended to be, nor does it constitute, any form of personal advice. Investments in a currency other than sterling are exposed to currency exchange risk. Currency exchange rates are constantly changing, which may affect the value of the investment in sterling terms. You could lose money in sterling even if the stock price rises in the currency of origin. Stocks listed on overseas exchanges may be subject to additional dealing and exchange rate charges, and may have other tax implications, and may not provide the same, or any, regulatory protection as in the UK.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Key Points

  • Warren Buffett's investing success is largely a result of not selling off shares when the stock market is going down
  • Investing always carries a degree of risk, but there are things that ordinary investors can do to limit their losses
  • Focusing on the underlying business, not being forced to sell at a loss, and concentrating on businesses that are relatively easy to predict are ways for investors to survive in bear markets

According to Warren Buffett, the first rule of investing is: don’t lose money. But in a bear market, that’s easier said than done.

The Berkshire Hathaway CEO has shown many times, though, that falling share prices don’t have to mean big losses. Here are four of Buffett’s most important principles to avoid losing money in a downturn.

Don’t look

The first piece of advice is to avoid looking at share prices too often. According to Buffett, investing isn’t about predicting stocks going up and down – it’s about evaluating the underlying business.

Buffett points out that someone who bought a house to rent out wouldn’t worry about what the resale price was every day. They’d focus on the rental income that it was generating.

So instead of looking at how a company’s stock is doing, focus on how much money the business is making. If it is doing well, then a fall in the price of its shares is not necessarily something to worry about.

Stay patient

It’s also worth noting that bear markets don’t last forever. Throughout history, there have been various falls in share prices, but things have often worked out eventually for those who stayed invested.

As Buffett, says, the stock market is a device for transferring money from the impatient to the patient. It can be tempting in a bear market to sell shares before they fall further, but this is usually a bad idea.

In a bear market, one of the best things to do can be to wait. Avoiding selling in bear markets is one of the most effective ways of protecting an investment portfolio.

Don’t overcommit

In order to wait out a bear market, though, it’s important to only invest money that can be left for a long time. Otherwise, there’s a risk of having to sell at a loss to meet an expense when prices are low.

As Buffett puts it ‘if you aren’t thinking about owning a stock for 10 years, don’t even think about owning it for 10 minutes.’ Following this advice allows investors to hold on during market downturns.

Another way of putting the point is that investors should only buy shares they’d be ok holding if the stock market closed for a decade. This prevents them losing money by selling in a bear market.

Stay disciplined

The best way to try and limit losses in a bear market is to invest well in the first place. That means researching investments thoroughly and sticking to opportunities where the company’s outlook is relatively predictable.

Risk, according to Buffett, is increased by not knowing what you’re doing. So one of the best ways to minimise it is to find out as much as possible about the business, how it works, and its competitors.

This doesn’t guarantee investing success – everyone makes mistakes and some things are just unpredictable. But avoiding companies that are hard to understand is a good way to limit the potential for losing money.

Should you invest, the value of your investment may rise or fall and your capital is at risk. Before investing, your individual circumstances should be assessed. Consider taking independent financial advice.

Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Investing Articles

2 New Year resolutions for ISA investors to consider!

Looking to put the fizz back into ISA investing? These top tips could help turbocharge the returns UK investors make…

Read more »

Close-up of British bank notes
Investing Articles

Fancy supercharging your passive income? Here are 2 cheap FTSE 250 shares to consider!

The dividend yields on these FTSE 250 shares are MORE THAN DOUBLE the index average! Here's why they could be…

Read more »

Bus waiting in front of the London Stock Exchange on a sunny day.
Investing Articles

Here’s how a stock market beginner could get going in 2025 with a spare £300!

Our writer considers some approaches and principles he thinks might help someone with a few hundred pounds spare to start…

Read more »

Young mixed-race couple sat on the beach looking out over the sea
Investing Articles

Here’s how I’ll aim for a million in 2025 and beyond buying just a few shares!

Our writer thinks that by investing regularly in proven blue-chip companies, he can aim for a million in coming decades.…

Read more »

Investing Articles

I asked ChatGPT to name the best UK growth stock and it picked this red-hot blue-chip

Harvey Jones asked generative artificial intelligence to name the very best growth stock on the entire FTSE 100. He wasn't…

Read more »

Close-up of British bank notes
Investing Articles

9%+ yields! 3 FTSE 100 shares to consider for 2025

Christopher Ruane highlights a trio of high-yield FTSE 100 shares he thinks income-focussed investors should consider for the coming year…

Read more »

Investing Articles

Want a supercharged passive income in 2025? Consider this high-yield dividend hero!

Looking for the best high-yield income shares to buy this year? Here's one I expect to deliver large and growing…

Read more »

Smiling young man sitting in cafe and checking messages, with his laptop in front of him.
Micro-Cap Shares

At 3.3p, could penny stock GSTechnologies generate huge gains for investors?

Penny stock GSTechnologies is absolutely on fire at the moment. Could it be worth considering as a high-risk/high-reward investment?

Read more »