2 FTSE 100 shares to buy now at 52-week lows

These FTSE 100 shares are looking bombed out and unloved to me, but they could be good contrarian buys, says Roland Head.

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One technique I often use to find potential investment bargains is to screen the market for shares trading close to their 52-week lows. Today, I’m looking at the FTSE 100. Does the big-cap index have any bargains to offer after this year’s rally?

My screening identified five shares trading within 10% of their one-year lows. I’ve chosen two of these stocks to write about today, because I think they could both be profitable long-term buys at current levels.

Are Persimmon shares too cheap?

Housebuilder Persimmon (LSE: PSN) got dumped by investors last week, after the company warned that new home completions and profits will be down this year.

Should you invest £1,000 in Volex right now?

When investing expert Mark Rogers has a stock tip, it can pay to listen. After all, the flagship Motley Fool Share Advisor newsletter he has run for nearly a decade has provided thousands of paying members with top stock recommendations from the UK and US markets. And right now, Mark thinks there are 6 standout stocks that investors should consider buying. Want to see if Volex made the list?

See the 6 stocks

However, this news was not really much of a surprise. All that the share price slump has done has to unwind the rally we’ve seen since the start of the year.

Created with Highcharts 11.4.3Persimmon Plc PriceZoom1M3M6MYTD1Y5Y10YALLwww.fool.co.uk

Housebuilders’ profits go up and down with market conditions. We’re now on a down leg. Higher interest rates are pushing up mortgage costs, putting pressure on prices and slowing sales.

However, this is a cyclical business and history suggests the market will stabilise and recover eventually.

The risk for investors now is that it’s too soon to get involved. The economy could take a turn for the worse and house prices could fall further than expected. That’s possible, but my experience is that cyclical stocks always look riskiest when they’re close to the bottom of the cycle.

Persimmon is now trading close to its book value of 1,077p per share. More than 20% of this amount was held in cash at the end of 2022, with the remainder in property. The business looks quite safe to me, even if conditions do worsen for a while.

Broker forecasts price the stock on 10 times forecast earnings, with an expected dividend yield of 6%. To me, this looks like a solid contrarian buy.

Hargreaves Lansdown could be cheap

Hargreaves Lansdown (LSE: HL) is the UK’s largest retail investor platform, but it’s going through a difficult patch. The share price is down by nearly 20% this year and by more than 60% from its 2019 peak.

Meanwhile, founder Peter Hargreaves has been openly critical of CEO Chris Hill’s strategy of investing in robo-advice and other tech projects.

I’m not convinced either. I think that Hargreaves should probably focus on its core business of share dealing and fund sales first.

This group is still a dominant player in the UK, with a market share of more than 40%. Customer assets under administration were worth £127bn at the end of last year.

However, competition from rivals such as Interactive Investor and AJ Bell is getting tougher. My guess is that Hargreaves will come under pressure this year to trim its fees and offer better interest rates to customers holding cash.

These factors could see Hargreaves’ profits fall. Broker forecasts suggest earnings won’t bottom out until next year.

Timing the bottom on a stock is almost impossible. But Hargreaves shares are now trading at 10-year lows, with a forecast price-to-earnings ratio of just 13. That’s well below historic norms — and there’s also a 5% dividend yield.

I think this could be a good time to start building a long-term position in this market-leading business.

But what does the head of The Motley Fool’s investing team think?

Should you invest £1,000 in Volex right now?

When investing expert Mark Rogers has a stock tip, it can pay to listen. After all, the flagship Motley Fool Share Advisor newsletter he has run for nearly a decade has provided thousands of paying members with top stock recommendations from the UK and US markets.

And right now, Mark thinks there are 6 standout stocks that investors should consider buying. Want to see if Volex made the list?

See the 6 stocks

Should you invest, the value of your investment may rise or fall and your capital is at risk. Before investing, your individual circumstances should be assessed. Consider taking independent financial advice.

Roland Head has no position in any of the shares mentioned. The Motley Fool UK has recommended Hargreaves Lansdown Plc. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

Pound coins for sale — 51 pence?

This seems ridiculous, but we almost never see shares looking this cheap. Yet this recent ‘Best Buy Now’ has a price/book ratio of 0.51. In plain English, this means that investors effectively get in on a business that holds £1 of assets for every 51p they invest!

Of course, this is the stock market where money is always at risk — these valuations can change and there are no guarantees. But some risks are a LOT more interesting than others, and at The Motley Fool we believe this company is amongst them.

What’s more, it currently boasts a stellar dividend yield of around 8.5%, and right now it’s possible for investors to jump aboard at near-historic lows. Want to get the name for yourself?

See the full investment case

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