I snapped up these cheap shares this week after a 42% fall

Our writer has increased his position in a well-known UK company. Here’s why he thinks he managed to buy truly cheap shares despite recent results.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

A man with Down's syndrome serves a customer a pint of beer in a pub.

Image source: Getty Images

I am always on the lookout for cheap shares I can add to my portfolio. By cheap, I do not simply mean those that have a low price. Rather, I am focused on value.

When buying a share, one is buying a tiny stake in a company. So if its long-term value is likely to be significantly higher than the price one pays for it today, allowing for the cost of tying money up over time, I would see that share as cheap. In a nutshell, that is what is known as the discounted cash flow model of valuation.

Director purchase

One of the shares I already owned in my portfolio was well-known pub chain J D Wetherspoon (LSE: JDW). Its performance has hardly been a reason to pour a celebratory pint lately. Quite the reverse — the shares have lost 42% in value over the past year.

Yet I noticed that the company’s chairman dipped into his own pockets at the start of this month to buy more of its shares when they were trading at £4.57 each.

It was not just pocket change he used. The insider bought 2.6m shares, meaning he spent close to £12m. He now owns over 30m Spoons shares, so I imagine he feels pretty confident about its outlook.

Since then, the shares have moved up by 13% in a matter of weeks. Cheers!

But could there be more to come?

Cheap shares

I think so, which is why I bought more of the shares myself this week.

Looking at the company’s valuation metrics, these may not obviously look like cheap shares. Last year’s post-tax profit was just £19m, meaning that Wetherspoons trades on a price-to-earnings (P/E) ratio of 34. That hardly screams value. On top of that, in the previous couple of years, the company had made heavy losses.

Remember though, I define cheap shares relative to what I think their future earnings potential is. Clearly, Spoons has had a tough few years due to enforced closures of hospitality venues, soaring costs and tightening consumer budgets. The last two remain clear risks. But the direction of travel has been positive. The company is profitable again and I think the earnings could grow.

The current P/E ratio may look high. But in 2019, the chain earned £73m after tax. The current market capitalisation is only around nine times that amount.

I’m buying

That is why I see these as cheap shares.

Over time, I believe Wetherspoons can overcome current difficulties and get back to making money on a grand scale. It has proved in the past that it can do that, has an effective business model, deep experience and a customer proposition that could make it even more popular in economically difficult times.

All of that adds up to a recipe for possible future success, in my view. I think today’s valuation suggests too pessimistic an outlook for this successful business — and have been putting my money where my ale should be!

C Ruane has positions in J D Wetherspoon Plc. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Close-up as a woman counts out modern British banknotes.
Investing Articles

How to target a 14%+ dividend yield by investing £10,000

There are many strategies for the average investor targeting a 14% dividend yield or higher. Our Foolish author explores one…

Read more »

Arrow symbol glowing amid black arrow symbols on black background.
Investing Articles

Up 6%, can this ‘gritty’ stock continue outperforming the rest of the FTSE 250?

ITV's share price is soaring as investors react to a resilient performance in 2025. The question is, can the FTSE…

Read more »

Investing Articles

How much income could £20k in a Stocks and Shares ISA give you today?

As the clock ticks on this year's Stocks and Shares ISA allowance, Harvey Jones looks at how investors could use…

Read more »

Investing Articles

What next for the Endeavour Mining share price after a record-breaking set of results?

Since March 2025, Endeavour Mining’s share price has risen 175%. Do the gold miner’s latest results provide any clues as…

Read more »

Rolls-Royce's Pearl 10X engine series
Investing Articles

How are Rolls-Royce shares looking in March 2026?

March promises to be an interesting time for Rolls-Royce shares, but should investors be worried or calm about developments?

Read more »

Black woman using smartphone at home, watching stock charts.
Investing Articles

3 these stocks are smashing BAE Systems shares – are they worth considering today? 

Harvey Jones looks at the impact of current events on BAE Systems shares this week, and highlights some FTSE 100…

Read more »

Santa Clara offices of NVIDIA
Investing Articles

At a forward P/E of 17, is Nvidia stock now a screaming buy?

Stephen Wright outlines why Nvidia stock could be better value now than it has been in a long time, despite…

Read more »

Hand of person putting wood cube block with word VALUE on wooden table
Investing Articles

I asked ChatGPT to name the most undervalued share on the UK stock market. Here’s what it said…

Always on the lookout for value shares to add to his portfolio, James Beard turned to a well-known artificial intelligence…

Read more »