Stock pick: IAG vs easyJet

With airlines shares set to be huge winners in 2023, I’ll be assessing which between IAG and easyJet stock is the better pick.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

Young female couple boarding their plane at the airport to go on holiday.

Image source: Getty Images

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Despite fears of a recession, the travel industry is showing no signs of cooling down. Many FTSE airline shares have taken off since hitting their bottoms last year. With IAG (LSE:IAG) and easyJet (LSE:EZJ) being the UK’s most popular airline stocks, I’ll be assessing which one’s a better pick for my portfolio.

The case for IAG

IAG is a group of consolidated airlines. These include the likes of British Airways, Iberia, Aer Lingus, Vueling, and Level. As travel demand continues to remains strong, it’s no surprise to see IAG shares already up 20% this year with the potential to fly even higher.

Its capacity and load factors are still lagging pre-pandemic levels, especially with its Asian routes. As such, there’s still potential for the FTSE 100 stalwart to continue growing its revenues as international travel continues to recover. What’s more, long-haul routes are more profitable, which should boost IAG’s bottom line over time.

International Total Seats.
Data source: OAG

Additionally, IAG’s premium products like First and Business Class are only at 75% of 2019 levels. This leaves room for margin expansion as these products are more profitable. This would be one of the stock’s unique selling propositions, given its exposure to the premium and long-haul market.

Nonetheless, it’s worth noting that IAG’s financials aren’t ideal. Sitting on a debt-to-equity ratio of 576% (excluding deferred revenue liabilities) will most likely impact future earnings potential and dividends due to debt repayments.

IAG Stock Financials.
Data source: Simply Wall St

The case for easyJet

The alternative pick is easyJet stock. The Luton-based airline has performed admirably so far this year as well, with its shares up 40%.

Unlike IAG, easyJet has a slightly different business model. Due to the highly competitive nature of the short-haul market, the budget airline operates more on a volume-centric model. The goal is to fit as many seats onto one flight as possible in order to maximise revenue and economies of scale.

That said, this strategy has its drawbacks as it tends to yield lower margins. Therefore, easyJet and its other low-cost peers are yet to achieve profitability since the pandemic. But where easyJet loses on margins, it makes up for it in its financials. Contrary to its larger competitors, the cost-friendly business has a much sounder balance sheet, giving a much higher margin of safety.

easyJet Stock Financials.
Data source: Simply Wall St

As a result, the FTSE 250 firm is expecting to achieve profitability by September with strong forward bookings. And with total seats flown still behind pre-pandemic levels, there’s still room for easyJet to grow its numbers.

Total Seats Flown.
Data source: OAG

Which is my pick?

Having said that, there’s no doubt that both IAG and easyJet shares are excellent picks to capitalise on the travel rebound. The fact that both stocks are also trading at similar valuation multiples doesn’t make picking a better buy easier either.

MetricsIAGeasyJetIndustry average
Price-to-book (P/B) ratio5.01.41.8
Price-to-sales (P/S) ratio0.40.60.8
Forward price-to-sales (FP/S) ratio0.40.50.7
Forward price-to-earnings (FP/E) ratio12.919.929.1
Data source: YCharts, Simply Wall St

But if I had to pick, I’d go with easyJet stock for two main reasons. The first would be its future dividends as they look more secure due to their stronger balance sheet. The second would be its new Holidays segment, which allows passengers to book travel packages. This is anticipated to be a growth juggernaut for the company and allow it to expand its profit margins into double digits, which I’m a huge fan of. Thus, I’ll soon be buying more easyJet shares for future growth.

John Choong has positions in easyJet Plc. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Growth Shares

Investing Articles

This FTSE 100 growth machine is showing positive signs for a 2026 recovery

FTSE 100 distributor Bunzl is already the second-largest holding in Stephen Wright’s Stocks and Shares ISA. What should his next…

Read more »

ISA Individual Savings Account
Investing Articles

Stop missing out! A Stocks and Shares ISA could help you retire early

Investors who don't use a Stocks and Shares ISA get all the risks that come with investing but with less…

Read more »

Investing Articles

Will Greggs shares crash again in 2026?

After a horrible 2025, Paul Summers takes a look at whether Greggs shares could sink even further in price next…

Read more »

Investing Articles

Here’s why I’m bullish on the FTSE 100 for 2026

There's every chance the FTSE 100 will set new record highs next year. In this article, our Foolish author takes…

Read more »

Thoughtful man using his phone while riding on a train and looking through the window
Growth Shares

UK interest rates fall again! Here’s why the Barclays share price could struggle

Jon Smith explains why the Bank of England's latest move today could spell trouble for the Barclays share price over…

Read more »

Surprised Black girl holding teddy bear toy on Christmas
Investing Articles

Up 20% in a week! Is the Ocado share price set to deliver some thrilling Christmas magic?

It's the most wonderful time of the year for the Ocado share price, and Harvey Jones examines if this signals…

Read more »

Storytelling image of a multiethnic senior couple in love - Elderly married couple dating outdoors, love emotions and feelings
Investing Articles

£10k invested in sizzling Barclays, Lloyds and NatWest shares 1 year ago is now worth…

Harvey Jones is blown away by the performance of NatWest shares and the other FTSE 100 banks over the last…

Read more »

Investing Articles

£5,000 invested in these 3 UK stocks at the start of 2025 is now worth…

Mark Hartley breaks down the growth of three UK stocks that helped drive the FTSE 100 to new highs this…

Read more »