What’s going on with the Whitbread share price?

This year, the Whitbread share price has sprung into life and several reasons underpin the move. But should I buy the stock?

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Portrait of elderly man wearing white denim shirt and glasses looking up with hand on chin. Thoughtful senior entrepreneur, studio shot against grey background.

Image source: Getty Images

Since the beginning of the year, the Whitbread (LSE: WTB) share price has been rising. And it’s up by around 20% since the markets reopened after Christmas.

But that gain may not have helped long-term shareholders to get ahead by much. Over the past year, the rise is about 4%. And the stock languished at lower levels for most of 2022.

A growing hotel chain

The hospitality business owns the Premier Inn hotel chain and is expanding operations in the UK and Germany. But the pandemic hampered operational progress. And the situation underlines the cyclical nature of the business and its vulnerability to general economic setbacks.

Nevertheless, Whitbread has been telling us for some time that the recovery and growth in its operations has been going well. In fact, throughout 2022 every trading update mentioned that the business was performing ahead of its sector. 

But it looks like investors finally got the message this year. And a bullish third-quarter trading update released on 12 January appears to have pushed the share price higher still.

The firm’s outgoing chief executive, Alison Brittain, said in the update that Premier Inn delivered a “strong”performance in the quarter both in the UK and Germany. Indeed, overall like-for-like sales for accommodation grew by almost 23% year on year. And when compared to pre-pandemic trading year to March 2020, sales came in nearly 27% higher.

A bullish outlook

Looking ahead, the company said it has an “encouraging” forward-booked position in the UK. And the directors expect pricing to remain strong. Meanwhile, there are plans to further expand the estate. And they’re “confident” in the outlook for both the UK and German operations.

But there’ll be a new chief executive at the helm to steer the company through its next phase of growth. Dominic Paul formally joined the board on 17 January. And my guess is the appointment of new blood at the top of the organisation might be a factor that added to the strength in the share price this year.

I’m a fan of periodic change in management teams. But only after directors have served for a decent amount of time. And Alison Brittain was the chief for around seven years — which is quite a long time to hold a high-pressure position.

Renewed drive and ambition?

I reckon new leaders can bring with them renewed energy, drive and ambition. Most top managers are keen to make their mark by scoring recognisable achievements and driving a business forward. So, the appointment of a new chief executive here may prove to be good for shareholders.

Meanwhile, City analysts predict a modest single-digit percentage increase in earnings for the trading year to March 2024, and a decent double-digit hike in the dividend. But set against those expectations, the anticipated dividend yield is only around 2.1%. And the forward-looking price-to-earnings ratio is almost 22. That’s not a cheap valuation.

I’m interested to follow the underlying growth story here. But the stock is not an obvious buy for me right now.

Kevin Godbold has no position in any of the shares mentioned. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Shot of an young mixed-race woman using her cellphone while out cycling through the city
Investing Articles

Why I’m not buying tech growth shares… yet

History suggests growth shares can underperform when times get tough. Here's why Ken Hall is sticking with dividend shares for…

Read more »

British flag, Big Ben, Houses of Parliament and British flag composition
Investing Articles

£1,000 buys 2,500 shares in this fast-growing FTSE company that’s helping the UK government with AI

This 40p FTSE stock could do well as the UK government scrambles to update its out-of-date tech systems, says Edward…

Read more »

Man riding the bus alone
Investing Articles

As the FTSE 100 nears 11,000, these top shares are still dirt cheap!

These FTSE shares aren't without risk. But at current prices, our writer Royston Wild thinks they're too good to ignore.…

Read more »

BUY AND HOLD spelled in letters on top of a pile of books. Alongside is a piggy bank in glasses. Buy and hold is a popular long term stock and shares strategy.
Investing Articles

What are the best FTSE 100 shares to consider buying for the next 5 years?

When picking FTSE 100 shares for the long term, Edward Sheldon follows Warren Buffett’s playbook and focuses on growth and…

Read more »

Family in protective face masks in airport
Investing Articles

£10,000 invested in Diageo and Rolls-Royce shares just 1 week ago is now worth…

Diageo and Rolls-Royce shares headed in totally different directions last week. Which FTSE 100 stock looks worth considering today?

Read more »

Diverse children studying outdoors
Growth Shares

I asked ChatGPT which growth stocks to put in my ISA and it gave me this surprising answer…

Jon Smith explains why ChatGPT didn't give him the best advice when it came to picking growth stocks, but outlines…

Read more »

A front-view shot of a multi-ethnic family with two children walking down a city street on a cold December night.
Investing Articles

£5,000 in this FTSE 250 leisure stock could generate £260 in passive income

Down 26%, this well-known company from the FTSE 250 index is offering attractive passive income, with a dividend yield above…

Read more »

A couple celebrating moving in to a new home
Investing Articles

Are £21 BAE Systems shares still undervalued?

BAE Systems shares hit the £21 mark for the first time recently. But could they still be a cheap buy…

Read more »