Cheap shares: is Persimmon worth the risk?

Dr James Fox is always on the lookout for cheap shares to add to his portfolio. But is Persimmon cheap for a reason, or just undervalued?

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

Photo of a man going through financial problems

Image source: Getty Images

When investing, your capital is at risk. The value of your investments can go down as well as up and you may get back less than you put in.

Read More

The content of this article is provided for information purposes only and is not intended to be, nor does it constitute, any form of personal advice. Investments in a currency other than sterling are exposed to currency exchange risk. Currency exchange rates are constantly changing, which may affect the value of the investment in sterling terms. You could lose money in sterling even if the stock price rises in the currency of origin. Stocks listed on overseas exchanges may be subject to additional dealing and exchange rate charges, and may have other tax implications, and may not provide the same, or any, regulatory protection as in the UK.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Investors are always keeping their eyes peeled for cheap shares. I certainly am. But what are ‘cheap’ shares? I don’t mean stocks that are simply cheaper than they were a year ago, I’m talking about meaningfully undervalued companies.

One stock that has tanked over the past year is Persimmon (LSE:PSN). The housebuilder is down 42% over 12 months. So is Persimmon cheap for a reason, or undervalued?

What’s behind the fall?

Last year wasn’t a bad one for the housebuilder. House prices had been climbing and volumes were close to pre-pandemic levels. In the first half, the average selling price for a new home built by the company rose by £9,400 year on year, to almost £246,000.

However, the macroeconomic environment was clearly changing, and higher interest rates have dampened demand for property. Building cost inflation is also running around 5%. These factors have contributed to a less-than-optimal environment.

Things got worse for investors in late 2022 when the firm announced that “ordinary dividends will be set at a level that is well covered by post-tax profits”. This meant that the huge 18% yield would be cut. It was unsurprising but not positive news. The 2022 dividend per share will be announced in March.

And, as a shareholder, I was rather frustrated by Persimmon’s wildly inaccurate estimate for its fire safety pledge. In early 2022, Persimmon said that its pledge — the cost of recladding homes deemed unsafe after the Grenfell disaster — would cost £75m. However, a few months ago it raised its estimates to £350m — approximately 40% of pre-tax profits in 2021/2022. I felt rather misled.

Are things improving?

The firm recently said forward sales had fallen by more than a third as customers deferred major purchase decisions. Reasons include the end of the Help to Buy scheme, little sign that interest rates will fall before H2, and the cost-of-living crisis.

From a macroeconomic standpoint, the situation still isn’t positive, despite some analysts suggesting we will now avoid a recession. Inflation data is key to this. With double digit inflation, the Bank of England will have to keep rates high. And very few analysts see rates falling before H2.

The stock has traditionally traded at a premium versus its peers. There are several reasons for this. For one, Persimmon has previously achieved higher gross margin on its land bank, in turn driving improved returns.

However, investors will require further reassurance that it deserves this premium before the share price pushes up. Much of what we learnt about the firm over the past decade appears to have been unwritten. And the fire safety debacle has likely challenged investors’ confidence.

Concerning valuation, Persimmon’s forward price-to-earnings ratio for is 8.43. That’s clearly quite attractive. But I’m a little concerned that might be a bit optimistic.

I’m keeping my power dry on this one. I already own Persimmon stock, but I’m not willing to buy more right now. Uncertainty is a major factor here and I can’t accurately assess whether it’s undervalued or not.

Should you invest, the value of your investment may rise or fall and your capital is at risk. Before investing, your individual circumstances should be assessed. Consider taking independent financial advice.

James Fox has positions in Persimmon Plc. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Happy parents playing with little kids riding in box
Investing Articles

2 FTSE 250 dividend growth stocks I’m considering for passive income

Paul Summers thinks the best dividend stocks to buy are those that consistently return more money to investors every year.

Read more »

Investing Articles

The Compass Group share price looks ready for growth after positive 2024 results

The Compass Group share price is up 4% today following positive full-year results. Our writer considers its prospects in 2025…

Read more »

Young mixed-race couple sat on the beach looking out over the sea
Investing Articles

How I plan to build an £86k yearly second income in the stock market

Is it realistic to aim for a substantial future second income by investing in high-quality shares? This writer firmly believes…

Read more »

Investing Articles

Here’s the Vodafone share price forecast up to 2027

Can anything stop the Vodafone share price slide? It's still early days for the company's turnaround plan, so we might…

Read more »

Investing Articles

Down 37%, here’s one of my favourite FTSE 100 bargain shares to consider

This FTSE 100 retailer's shares have collapsed in 2024. Despite tough trading conditions, is now the time to consider buying…

Read more »

Investing Articles

Which do I like best today, Nvidia or Tesla stock?

EV maker Tesla stock is on the up, while Nvidia growth is softening a bit. But they're both in the…

Read more »

Investing Articles

After jumping 15%, my favourite FTSE 250 stock looks set for the premier league

Games Workshop stock recently reached an all-time high, placing it within touching distance of promotion from the FTSE 250.

Read more »

Surprised Black girl holding teddy bear toy on Christmas
Investing Articles

1 top growth stock on my Christmas buy list!

Ben McPoland reveals one top-notch growth stock down 29% that he plans to stuff into his portfolio in time for…

Read more »