Why Prince Harry has inspired which UK shares I will buy in 2023

John Maslen reveals the ‘heir and a spare’ approach to investing in UK shares and driving growth for his stock portfolio in 2023.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

Aerial view of Norwich Cathedral located in Norwich, Norfolk, UK

Image source: Getty Images

When investing, your capital is at risk. The value of your investments can go down as well as up and you may get back less than you put in.

Read More

The content of this article is provided for information purposes only and is not intended to be, nor does it constitute, any form of personal advice. Investments in a currency other than sterling are exposed to currency exchange risk. Currency exchange rates are constantly changing, which may affect the value of the investment in sterling terms. You could lose money in sterling even if the stock price rises in the currency of origin. Stocks listed on overseas exchanges may be subject to additional dealing and exchange rate charges, and may have other tax implications, and may not provide the same, or any, regulatory protection as in the UK.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

In choosing a portfolio of UK shares, I am drawing inspiration from Prince Harry and his autobiography, Spare. In short, my portfolio always looks to have an ‘heir and a spare’.

Let me explain.

Heir and a spare investing

In his book, Prince Harry argues that having two children in royalty is an insurance policy. The heir is destined for greatness, the spare (such as Harry) is an insurance policy, just in case anything happens to the eldest.

How does that translate to a portfolio of UK shares? It all comes down to two approaches to investment.

Firstly, I have shares I believe are destined to lead my portfolio growth and dividends – the heirs.

In my case, this includes Unilever (LSE: ULVR), National Grid and GSK.

The heir

For example, Unilever shares are a solid foundation for building my portfolio, both through long-term growth and through dividends.

That’s because it underpins people’s lives. From cooking to cleaning, its brands include everything from Ben and Jerry’s ice-cream and Knorr stock cubes to Comfort, Dove, and Domestos.

It has more than 400 brands that are household names, of which 13 have sales of around £1bn. 81% of its brands are the top two in their markets. It’s even leading the way in developing plant-based foods as meat alternatives.

Like any share, it is prone to rises and falls, but the changes tend to be slow and steady. Its long-term performance is strong, with its shares rising around 18% in the past year. There is also a healthy dividend yield of 3.5% to smooth out stock price changes.

There are no guarantees on future performance, but quarterly dividend payments keep me updated on its value for money.

The spare

Now it’s onto the spare. In the case of investing, my approach is to look for something a little more risky. I choose shares that have potential, although I am ready to sell if things don’t work out.

In this case, I have my eyes on bookmaker 888 Holdings (LSE:888). It had a significant fall from grace in the past year, when its share price fell by more than half.

Furthermore, it has announced its chief financial officer is leaving, which is always a time of uncertainty for a business and investors.

Total revenues were down slightly last year, and investors are yet to see how its £2.2bn purchase of William Hill will drive future growth.

Despite this, it remains a very profitable business, with revenues of £1.8bn and historically strong profit margins. Following its recent falls, I think this share could go on to achieve a strong recovery, so I plan for it to be my ‘spare’ for 2023.

If it doesn’t work out, we can always part ways, and I can be sure there won’t be a Netflix series or tell-all book if we do.

Should you invest, the value of your investment may rise or fall and your capital is at risk. Before investing, your individual circumstances should be assessed. Consider taking independent financial advice.

John Maslen has positions in Unilever Plc. The Motley Fool UK has recommended GSK and Unilever Plc. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

artificial intelligence investing algorithms
Investing Articles

Could buying this stock with a $7bn market cap be like investing in Nvidia in 2010?

Where might the next Nvidia-type stock be lurking in today's market? Our writer takes a look at one candidate with…

Read more »

Investing Articles

Is GSK a bargain now the share price is near 1,333p?

Biopharma company GSK looks like a decent stock to consider for the long term, so is today's lower share price…

Read more »

Snowing on Jubilee Gardens in London at dusk
Investing Articles

Could December be a great month to buy UK shares?

Christopher Ruane sees some possible reasons to look for shares to buy in December -- but he'll be using the…

Read more »

Young mixed-race couple sat on the beach looking out over the sea
Investing Articles

Sticking to FTSE shares, I’d still aim for a £1,000 monthly passive income like this!

By investing in blue-chip FTSE shares with proven business models, our writer hopes he can build sizeable passive income streams…

Read more »

Growth Shares

BT shares? I think there are much better UK stocks for the long term

Over the long term, many UK stocks have performed much better than BT. Here’s a look at two companies that…

Read more »

British Pennies on a Pound Note
Investing Articles

After a 540% rise, could this penny share keep going?

This penny share has seen mixed fortunes in recent years. Our writer looks ahead to some potentially exciting developments in…

Read more »

Silhouette of a bull standing on top of a landscape with the sun setting behind it
Investing Articles

Is the S&P 500 going to 10,000 by 2030? This expert thinks so

One stock market strategist sees animal spirits taking hold and driving the S&P 500 index even higher by the end…

Read more »

Investing Articles

I’m expecting my Phoenix Group shares to give me a total return of 25% in 2025!

Phoenix Group shares have had a difficult few months but that doesn't worry Harvey Jones. He loves their 10%+ yield…

Read more »