8.1% yield! Is the Aviva share price the greatest FTSE 100 bargain?

The Aviva share price provides brilliant all-round value right now. Here’s why I’d buy the FTSE 100 business for my own portfolio in 2023.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

Smiling white woman holding iPhone with Airpods in ear

Image source: Getty Images

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

The Aviva (LSE:AV) share price has risen by mid-single-digit percentages during the past 12 months. This means that, based on current dividend forecasts, Aviva shares carry a high dividend yield of 7.9% for 2023.

This figure is more than double the 3.7% average for FTSE 100 stocks. And things get even better for 2024. Aviva’s yield marches to 8.1% for next year.

But the insurance giant doesn’t just provide excellent value from an income perspective. At current prices of 448p per share, it trades on a forward price-to-earnings growth (PEG) ratio of 0.4. Any reading below one shows that a stock may be undervalued.

Do these numbers make the company the best bargain on the FTSE 100 right now?

Bright forecasts

Of course cheap UK shares aren’t always a great investment. Some stocks trade at low cost because they pose significant risks to investors.

Having said that, City analysts are largely positive when it comes to Aviva. Brokers don’t always get it right but it’s always worth paying attention to analyst consensus.

Of the 17 analysts with ratings on Aviva shares, eight rate the company as a ‘buy,’ while the same number are neutral. Just one has placed a ‘sell’ on it, according to stock screener Digital Look.

A closer look at earnings forecasts indicates why the broker community is so bullish. Earnings are expected to rebound 23% this year before rising a further 13% in 2024.

Near-term risks

The short-term outlook for insurance companies has become more dangerous of late. And there’s a chance those earnings projections could come under increasing pressure as the British economy shrinks.

Demand for life insurance products can fall sharply during tough times. And Aviva — which generates the lion’s share of profits from its home market following recent divestments — is in particular peril versus some of its peers as economists tip a prolonged UK recession.

On the plus side, the general insurance market is more resilient during economic downturns. But Aviva’s profits here are in danger as claims inflation continues to rise. Direct Line Insurance Group’s decision to axe its dividend this week illustrates the huge pressure rising claim costs are creating.

Why I’d buy Aviva shares

Still, it’s my opinion that these dangers are more than reflected in Aviva’s share price. In fact, at current levels I’m considering buying the FTSE 100 insurer for my own portfolio.

The main appeal of Aviva to me is its ability to generate huge amounts of cash. A Solvency II ratio of 223% means the business should have the strength to pay big dividends even if trading conditions worsen.

The firm’s strong balance sheet has also led it to suggest a share buyback scheme could be launched in early 2023.

I also find the company’s shares attractive from a long-term perspective. I expect demand for its pensions and retirement products to grow as Britain’s population of older citizens expands. The Office for National Statistics thinks there will be 17m people aged 65 years or above by 2040.

I don’t have a bottomless well of cash to draw upon. But Aviva is one FTSE 100 share I’ll be looking to buy with cash to spare.

Royston Wild has no position in any of the shares mentioned. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Young Caucasian man making doubtful face at camera
Dividend Shares

Will the Diageo share price crash again in 2026?

The Diageo share price has crashed 35.6% over one year, making it one of the FTSE 100's worst performers in…

Read more »

Investing Articles

Is Alphabet still one of the best shares to buy heading into 2026?

The best time to buy shares is when other investors are seeing risks. Is that the case with Google’s parent…

Read more »

Investing Articles

Could the Barclays share price be the FTSE 100’s big winner in 2026?

With OpenAI and SpaceX considering listing on the stock market, could investment banking revenues push the Barclays share price higher…

Read more »

Investing Articles

Will the Nvidia share price crash in 2026? Here are the risks investors can’t ignore

Is Nvidia’s share price in danger in 2026? Stephen Wright outlines the risks – and why some might not be…

Read more »

Middle-aged white man pulling an aggrieved face while looking at a screen
Growth Shares

I asked ChatGPT how much £10,000 invested in Lloyds shares 5 years ago is worth today? But it wasn’t very helpful…

Although often impressive, artificial intelligence has its flaws. James Beard found this out when he used it to try and…

Read more »

Portrait of pensive bearded senior looking on screen of laptop sitting at table with coffee cup.
Investing Articles

Did ChatGPT give me the best FTSE stocks to buy 1 year ago?

ChatGPT can do lots of great stuff, but is it actually any good at identifying winning stocks from the FTSE…

Read more »

Surprised Black girl holding teddy bear toy on Christmas
Investing Articles

Who will be next year’s FTSE 100 Christmas cracker?

As we approach Christmas 2025, our writer identifies the FTSE 100’s star performer this year. But who will be number…

Read more »

Businessman with tablet, waiting at the train station platform
Investing Articles

I asked ChatGPT for an 8%-yielding passive income portfolio of dividend shares and it said…

Mark Hartley tested artificial intelligence to see if it understood how to build an income portfolio from dividend shares. He…

Read more »