How I’d apply the Warren Buffett method to buying shares

Learning from billionaire investor Warren Buffett, our writer explains his own approach to investing in shares for his portfolio.

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

Warren Buffett at a Berkshire Hathaway AGM

Image source: The Motley Fool

When investing, your capital is at risk. The value of your investments can go down as well as up and you may get back less than you put in.

Read More

The content of this article is provided for information purposes only and is not intended to be, nor does it constitute, any form of personal advice. Investments in a currency other than sterling are exposed to currency exchange risk. Currency exchange rates are constantly changing, which may affect the value of the investment in sterling terms. You could lose money in sterling even if the stock price rises in the currency of origin. Stocks listed on overseas exchanges may be subject to additional dealing and exchange rate charges, and may have other tax implications, and may not provide the same, or any, regulatory protection as in the UK.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Billionaire investor Warren Buffett has a stellar track record when it comes to finding shares to buy. He has also made some colossal mistakes in his time.

Fortunately for us, he doles out his investing wisdom in a way that shows he has learnt from his mistakes as well as his successes. In fact, if I wanted to find the best shares to buy at the moment, this is how I would go about it using some Buffett wisdom.

Shooting for the stars

In his annual letter to Berkshire Hathaway shareholders this year, Buffett had the following to say about the company’s large share portfolio: “one advantage of our common-stock segment is that — on occasion — it becomes easy to buy pieces of wonderful businesses at wonderful prices”.

What strikes me most about that sentence is the way the Sage of Omaha uses the word “wonderful” not once, but twice. Buffett is looking for wonderful businesses, which already narrows the search considerably. But he is also looking to buy them at excellent prices.

That makes it even harder for him to find what he wants. The world has a limited number of outstanding businesses – and their share prices are often expensive, not cheap.

Warren Buffett on patience

So, what does Buffett do if he cannot find amazing companies at excellent prices?

Nothing. Literally. He takes no action – sometimes for years on end.

His company ended last year with a record cash pile, because Buffett said it had found “little that excites us”. We have been here before at various points in the Oracle of Omaha’s long career. He has sat on large sums of cash year after year simply because he did not find any investment opportunities he thought were wonderful.

That, I think, is a vital lesson for me when looking for the best UK shares to buy.

Wait, then act at scale

When Buffett finds what he sees as an outstanding opportunity, he tends to go into it in a big way. As he explained: “When we get the chance to do something that’s right and big, we’ve got to do it. And even to do it in a small scale is just as big of a mistake almost as not doing it at all.”

Rather than acting often on what look like good opportunities, I think my returns would be superior if I invested less often — but only when I found what Warren Buffett would describe as wonderful opportunities. If a company really has a great business outlook and its shares are compelling value, I try to make the most of the opportunity.

Like Buffett, all investors make mistakes. So I always invest in a variety of companies, no matter how appealing one opportunity may seem. But Buffett focuses on waiting for outstanding businesses on sale at an attractive price instead of letting money burn a hole in his pocket. I think doing something similar could help me aim for better investment returns.

It does not mean I will sit in cash for years, it means I will think much more carefully about what I do buy.

Should you invest, the value of your investment may rise or fall and your capital is at risk. Before investing, your individual circumstances should be assessed. Consider taking independent financial advice.

Christopher Ruane has no position in any of the shares mentioned. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Investing Articles

£2k in savings? Consider putting it here for maximum passive income

Where’s the best place to park a £2k lump sum for maximum passive income? This Fool knows exactly where his…

Read more »

Young Caucasian woman with pink her studying from her laptop screen
Investing Articles

Where will the ITV share price go in 2025? Here’s what the experts say

The ITV share price has been heading up and down as the TV producer and broadcaster has been making the…

Read more »

Investing Articles

3 rules I followed to start investing

Christopher Ruane shares a trio of considerations he used to start investing in the stock market -- and continues to…

Read more »

Investing Articles

UK investors are obsessed with Nvidia stock! Here’s why

This writer considers a few reasons why Nvidia stock has gone up so dramatically in recent years and whether he'd…

Read more »

Investing Articles

Cheap FTSE 100 shares to consider buying after the Black Friday sales

Whatever bargains retailers are offering for Black Friday, stock brokers aren't joining in. I reckon I see enough cheap shares…

Read more »

Petrochemical engineer working at night with digital tablet inside oil and gas refinery plant
Investing Articles

P/E ratio of 6! Is the Centrica share price a bargain?

This writer reckons the current Centrica share price could be a real bargain. But as a former shareholder, will he…

Read more »

Warren Buffett at a Berkshire Hathaway AGM
Investing Articles

What sort of British companies has Warren Buffett invested in – and why?

Warren Buffett has fished on both sides of the pond over the decades in a hunt for bargain shares. Our…

Read more »

Long-term vs short-term investing concept on a staircase
Investing Articles

Here’s how I’m investing in dividend shares to aim for long-term wealth

Our writer plans to turn investments in dividend shares into a retirement pot by implementing a structured, long-term approach.

Read more »