Should I buy more boohoo shares, down 80% in the past year?

With results due tomorrow, could boohoo shares have further to fall or will this be the very beginning of a strong recovery for the company?

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

Mindful young woman breathing out with closed eyes, calming down in stressful situation, working on computer in modern kitchen.

Image source: Getty Images

When investing, your capital is at risk. The value of your investments can go down as well as up and you may get back less than you put in.

Read More

The content of this article is provided for information purposes only and is not intended to be, nor does it constitute, any form of personal advice. Investments in a currency other than sterling are exposed to currency exchange risk. Currency exchange rates are constantly changing, which may affect the value of the investment in sterling terms. You could lose money in sterling even if the stock price rises in the currency of origin. Stocks listed on overseas exchanges may be subject to additional dealing and exchange rate charges, and may have other tax implications, and may not provide the same, or any, regulatory protection as in the UK.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

boohoo.com (LSE:BOO) is an online fashion retailer listed on the FTSE AIM 100 index. I bought boohoo shares about a year ago as a long-term buy and hold strategy. With first quarter results due tomorrow, should I think about buying more? Is the company still a good investment for my portfolio? Let’s take a closer look.

First quarter results due tomorrow

The share price performance has been poor this year. Indeed, the price is down 20% in only the past week and has fallen 80% in the last year. It currently trades at 65p. What are the reasons for this?

The broader retail sector is being hit by the cost-of-living crisis, together with inflation and rising energy costs.

All of these factors mean that many people simply have less disposable income to use to buy clothes from boohoo and other retailers.

Businesses, including boohoo, have been negatively impacted by these economic trends in very direct ways. For instance, the company has suffered from consistently high returns rates of clothes bought by customers.

As a current shareholder, observing this is rather disheartening. However, I didn’t buy boohoo shares to get rich quick. They’re a long-term investment and I’m refusing to panic, because I still think this is a quality growth stock.

First quarter results due tomorrow

The firm is due to release its first quarter results tomorrow. Many investors are hoping for low-single digit revenue growth.

Furthermore, the company is targeting an underlying cash profit margin of between 4% and 7%. 

I’m also looking out for a reduction in return rates, together with more intact supply chains. These supply chains have been severely disrupted by the pandemic and have caused delays in manufacturing. 

Given the recent wider economic problems, I think it may be unlikely that boohoo achieves all of these targets. Failure in this regard could lead to further falls in the share price.

Still a strong growth stock

Despite these shorter-term problems, a glance at the underlying financial results of the company reminds me that boohoo could still yield significant growth over a long period of time.

For the years ended February, between 2018 and 2022, earnings-per-share (EPS) rose from 3.3p to 4.56p.

By my calculations, this results in a compound annual EPS growth rate of around 6.7%. This is what I would expect of an AIM 100 growth stock.

What’s more, revenue has increased from £579m to £1.9bn over the same time period. While past performance is not necessarily indicative of future performance, I still believe the company can succeed over the long term.

Overall, while I won’t be adding to my position any time soon, I still believe in the firm. The imminent results could lead to further falls in the share price, given current economic trends. Once things begin to stabilise, however, I may consider bolstering my current position to lower my average weighted price.

Should you invest, the value of your investment may rise or fall and your capital is at risk. Before investing, your individual circumstances should be assessed. Consider taking independent financial advice.

Andrew Woods owns shares in boohoo group. The Motley Fool UK has recommended boohoo group. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

US Stock

The Nvidia share price falls! Here’s what I think happens next for the S&P 500

Jon Smith reviews the overnight results from Nvidia and explains why this could stall the S&P 500 performance through to…

Read more »

Investing Articles

Down 15% today, is this FTSE 100 share too cheap for me to miss?

JD Sports' share price has tanked after the FTSE 100 share released another profit warning. Is this the opportunity I've…

Read more »

Investing Articles

Up 8% today, is this FTSE 100 growth stock a slam-dunk buy for me?

Halma's share price is soaring thanks to another headline-grabbing trading update. Is the FTSE 100 stock now too good for…

Read more »

Investing Articles

With a P/E ratio of just 10.5 is now a brilliant time to buy a cut-price FTSE 250 tracker?

Harvey Jones says a recent dip in the FTSE 250 leaves the index trading at bargain levels. One stock in…

Read more »

Warren Buffett at a Berkshire Hathaway AGM
Investing Articles

To build a passive income flow, I’d follow this Warren Buffett approach

Warren Buffett has set up passive income streams most people can only dream about. Our writer sees some practical lessons…

Read more »

Growth Shares

As the boohoo share price falls, could it become a penny stock in 2025?

Jon Smith outlines some of the recent problems involving the boohoo share price and considers if things could get even…

Read more »

Young Asian woman with head in hands at her desk
Investing Articles

Here are the worst-performing FTSE 100 shares over the last 5 years

These five FTSE 100 shares have been complete duds over the last half decade. But is there potential for a…

Read more »

Investing Articles

Nvidia stock has tripled this year! Can it keep rising?

Nvidia's latest sales update showed strong growth and the stock's been on a tear so far in 2024. So is…

Read more »