Is now the right time to buy UK shares?

Roland Head explains why he’s buying UK shares and isn’t worrying too much about scary news headlines.

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

Bus waiting in front of the London Stock Exchange on a sunny day.

Image source: Getty Images

When investing, your capital is at risk. The value of your investments can go down as well as up and you may get back less than you put in.

Read More

The content of this article is provided for information purposes only and is not intended to be, nor does it constitute, any form of personal advice. Investments in a currency other than sterling are exposed to currency exchange risk. Currency exchange rates are constantly changing, which may affect the value of the investment in sterling terms. You could lose money in sterling even if the stock price rises in the currency of origin. Stocks listed on overseas exchanges may be subject to additional dealing and exchange rate charges, and may have other tax implications, and may not provide the same, or any, regulatory protection as in the UK.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Why would I want to buy UK shares today? Surging energy prices. Rising interest rates. The risk of a recession. A potential stock market crash.

There’s lots to worry about in the real world. But, in my experience, this could make it a better time to buy shares. Here’s why.

Popularity is expensive

Legendary investor Warren Buffett once said that “the future is always uncertain; you pay a high price in the stock market for a cheery consensus”.

This matches up with my own experience. As an investor, what worries me most is when the market is acting as if nothing could go wrong. I know that’s not true, and I know that, sooner or later, this cheerful consensus will unravel. That’s when share prices fall.

We’ve seen some of that over the last six months. Growth stocks and smaller companies have been hit particularly hard, especially if they’re still loss-making. In my view, this is because the market has realised that these businesses just weren’t justifying their price tags.

Uber Technologies boss Dara Khosrowshahi has admitted as much. In a recent email to company staff he said that “the market is experiencing a seismic shift… we need to show them the money.”

I’m still not convinced by the investment case for Uber and its rivals. I won’t be buying these shares.

But here in the UK, I can see plenty of good value businesses that are already showing investors the money. These are the kind of stocks I’m buying right now.

UK shares for tough times

Most of the shares I’m buying at the moment fall into two categories. Among larger companies, I’ve mostly been buying consumer stocks that have fallen sharply over the last six months.

Some of the FTSE 100 stocks that look attractive to me at the moment include Unilever, Burberry, Tesco and housebuilders such as Redrow. All of these businesses have strong finances, good brands and are generating plenty of cash.

Of course, these companies could still face worse problems than anyone expects. That could hit share prices (and profits). However, if the worst happens, I’m confident these businesses will have the strength to survive and recover.

Remember this

There are always things to worry about. But history suggests the world – and the stock market — will muddle on. In 2020, we saw a terrible market crash as the pandemic broke. In 2016, we had the Brexit crash. In 2008/9, the great financial crisis triggered a crash.

Each time, things seemed pretty bad. But, in every case, the world has moved on and stock markets have recovered. I can’t predict world events. But what I can do is to focus on finding good companies with affordable valuations that have the potential to deliver long-term growth.

Using this selective approach to investing, I think it’s a great time for me to be buying UK shares. I have been buying shares in recent weeks, and plan to continue into the summer.

Should you invest, the value of your investment may rise or fall and your capital is at risk. Before investing, your individual circumstances should be assessed. Consider taking independent financial advice.

Roland Head has positions in Burberry and Unilever. The Motley Fool UK has recommended Burberry, Redrow, Tesco, and Unilever. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Number three written on white chat bubble on blue background
Investing Articles

Just released: the 3 best growth-focused stocks to consider buying in January [PREMIUM PICKS]

Highlighting some of our past recommendations we think are of particular interest today, due to a combination of business performance…

Read more »

artificial intelligence investing algorithms
Investing Articles

I asked Google AI for the best UK stocks for me to buy for 2025. Here are 5 names it gave me

Dr James Fox turned to artificial intelligence to explore the best UK stocks to buy in 2025. Here’s what Google’s…

Read more »

Investing Articles

2 no-brainer growth shares to consider in 2025!

These FTSE 100 and FTSE 250 growth shares delivered impressive share price gains in 2024. I think they should continue…

Read more »

Passive income text with pin graph chart on business table
Investing Articles

How much would an investor need in an ISA for £800 in monthly passive income?

Generating a healthy dollop of monthly passive income need not remain a pipe dream. Paul Summers has whipped out his…

Read more »

Investing Articles

Has Tesla stock had its best days already?

Tesla stock has jumped around 70% in just a couple of months. Our writer likes the business -- but he's…

Read more »

Smiling white woman holding iPhone with Airpods in ear
Investing Articles

In 3 steps, a new investor could start buying shares with just £500

Christopher Ruane outlines a trio of moves he thinks someone with a spare few hundred pounds could consider if they…

Read more »

Investing Articles

Up 513%! Can the Rolls-Royce share price  keep soaring in 2025?

Our writer sees reasons why the Rolls-Royce share price could go either way this year. Here's why he has no…

Read more »

Young woman working at modern office. Technical price graph and indicator, red and green candlestick chart and stock trading computer screen background.
Investing Articles

£10,000 invested in Nvidia stock in 2020 would now be worth £244k! Here’s what could be next

Nvidia stock’s dominated the ‘picks and shovels’ market for artificial intelligence, but Dr James Fox believes it could be primed…

Read more »