10.4% dividend yield!  Should I buy this sinking FTSE 100 dividend stock?

The FTSE 100 is packed with brilliant income shares to buy. Here’s a top dividend stock I’d buy following recent volatility.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

When investing, your capital is at risk. The value of your investments can go down as well as up and you may get back less than you put in.

Read More

The content of this article is provided for information purposes only and is not intended to be, nor does it constitute, any form of personal advice. Investments in a currency other than sterling are exposed to currency exchange risk. Currency exchange rates are constantly changing, which may affect the value of the investment in sterling terms. You could lose money in sterling even if the stock price rises in the currency of origin. Stocks listed on overseas exchanges may be subject to additional dealing and exchange rate charges, and may have other tax implications, and may not provide the same, or any, regulatory protection as in the UK.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Housebuilders like Persimmon (LSE: PSN) have been popular dividend stocks for a very long time.

The UK’s worsening homes shortage has driven property prices through the roof in the 21st century. This has delivered mighty profits and cash flow growth at the likes of Persimmon. This has, in turn, resulted in big rewards for shareholders by way of big dividends and share buybacks.

Today, Persimmon continues to offer some of the biggest dividend yields on the Footsie, at 10.4%. So should I add Persimmon to my shares portfolio today? Or is this FTSE 100 dividend stock a dangerous dividend trap?

The case for

There are several solid reasons why I should buy Persimmon shares right now. These include:

  • House prices continue to soar. The prices Persimmon is asking for its product have kept surging as housing shortages have worsened. Indeed, Rightmove says that average UK asking prices have risen more than £55,551 in the past two years. That’s up from the £6,218 increase in the two years before Covid-19.
  • Margins remain rock-solid. I like Persimmon in particular because of its market-leading margins. Product, labour and freight costs are all rising but the company’s margins have so far remained “resilient”, it said this month.
  • A strong balance sheet. Persimmon has excellent liquidity to pursue its growth plans while continuing to pay big dividends. It had a healthy £446m worth of cash on the balance sheet as of late April.
  • Terrific all-round value. Persimmon doesn’t just offer enormous dividend yields at current prices of £22.35 per share. The business also trades on a rock-bottom forward P/E ratio of 8.8 times.

The case against

Persimmon clearly has lots of appeal for FTSE 100 investors like me. However there are several big obstacles it may have to overcome to remain a top dividend stock.

For example, a blend of rising interest rates and the cost of living crisis poses danger to future homes demand. As homebuyer affordability comes under increasing strain, demand for newbuild properties could fall sharply later in 2022.

I’m also concerned by reports that government support for first-time buyers is about to be withdrawn. Over the weekend, The Telegraph reported that Help to Buy is set to be closed for new applicants five months early in October.

The verdict

It’s clear the outlook for the UK housing market is becoming foggier. These doubts have led to the likes of Persimmon falling sharply in value. The FTSE 100 housebuilder is now 22% cheaper than it was at the start of the 2022.

This sort of correction suggests a housing market collapse could be around the corner. However, I don’t think a crash is on the horizon. A steady stream of positive trading updates and industry reports from the likes of Zoopla continue to illustrate the robustness of the market.

I feel that Persimmon can remain a lucrative dividend stock to own for years to come. So I think recent share price weakness provides an excellent dip-buying opportunity for my portfolio.

Should you invest, the value of your investment may rise or fall and your capital is at risk. Before investing, your individual circumstances should be assessed. Consider taking independent financial advice.

Royston Wild has no position in any of the shares mentioned. The Motley Fool UK has recommended Rightmove. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Investing Articles

6 stocks that Fools have been buying!

Our Foolish freelancers are putting their money where their mouths are and buying these stocks in recent weeks.

Read more »

Google office headquarters
Investing Articles

1 reason I like buying S&P 500 shares – and 1 reason I don’t

Will this investor try to improve his potential returns by focusing more on S&P 500 shares instead of British ones?…

Read more »

Young woman holding up three fingers
Investing Articles

3 SIPP mistakes to avoid

Our writer explains a trio of potentially costly errors he tries to avoid making when investing his SIPP, on an…

Read more »

Smiling white woman holding iPhone with Airpods in ear
Investing Articles

Here’s how (and why) I’d start buying shares with £25 a week

Our writer uses his investment experience and current approach to explain how he would start buying shares on a limited…

Read more »

Aerial shot showing an aircraft shadow flying over an idyllic beach
Investing Articles

Here’s my 5-step approach to earning passive income of £500 a month

Christopher Ruane explains the handful of steps he uses to target hundreds of pounds in passive income each month.

Read more »

Investing Articles

2 UK shares I’ve been buying this week

From a value perspective, UK shares look attractive. But two in particular have been attracting Stephen Wright’s attention over the…

Read more »

Investing Articles

A lifelong second income for just £10 a week? Here’s how!

With a simple, structured approach to buying blue-chip dividend shares at attractive prices, our writer's building a second income for…

Read more »

Investing Articles

Here’s how I’d use a £20k Stocks and Shares ISA to help build generational wealth

Discover how our writer would aim to turn a £20k Stocks and Shares ISA into a sizeable nest egg by…

Read more »