After plunging 40%, is Snap stock a no-brainer buy? 

Snap stock fell around 40% yesterday, due to an update saying it would miss Q2 revenue and profit expectations. Is now a great time to buy?

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

Burst your bubble thumbtack and balloon background

Image source: Getty Images

When investing, your capital is at risk. The value of your investments can go down as well as up and you may get back less than you put in.

Read More

The content of this article is provided for information purposes only and is not intended to be, nor does it constitute, any form of personal advice. Investments in a currency other than sterling are exposed to currency exchange risk. Currency exchange rates are constantly changing, which may affect the value of the investment in sterling terms. You could lose money in sterling even if the stock price rises in the currency of origin. Stocks listed on overseas exchanges may be subject to additional dealing and exchange rate charges, and may have other tax implications, and may not provide the same, or any, regulatory protection as in the UK.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Yesterday, Snap (NYSE: SNAP) recorded one of its worst days as a public company, with its share price dropping around 40% as I write. This was after a note to employees said the company is likely to miss both revenue and adjusted EBITDA expectations for the second quarter of 2022 due to macroeconomic headwinds. But after falling nearly 80% over the past year, is Snap stock now far too cheap? 

Updated guidance

The fact that Snap has had to reduce expectations for Q2 is extremely disappointing. This is especially the case since the guidance for the quarter didn’t seem overly optimistic either. Indeed, revenue growth was ‘only’ expected to reach around 20%, while at the low end, adjusted EBITDA was expected to be at break-even. Now, after the guidance change, it’s expected that Snap will report negative adjusted EBITDA and moderate revenue growth below 20%. For a growth stock trading at a price-to-sales ratio of around 5, this is extremely disappointing. 

There are also fears that the macroeconomic environment is likely to stay depressed for a significant amount of time. Indeed, with the dreadful war in Ukraine no nearer to a ceasefire, inflation is showing no signs of slowing down. As companies around the world attempt to cut costs to deal with this, advertising may, therefore, slow down further. As Snap relies on advertising for revenues, this is a factor that could see its stock plummet further in upcoming trading updates. 

Should you invest £1,000 in Barclays right now?

When investing expert Mark Rogers has a stock tip, it can pay to listen. After all, the flagship Motley Fool Share Advisor newsletter he has run for nearly a decade has provided thousands of paying members with top stock recommendations from the UK and US markets. And right now, Mark thinks there are 6 standout stocks that investors should consider buying. Want to see if Barclays made the list?

See the 6 stocks

What positives are there? 

So far, the news around Snap seems extremely negative. However, there are also some factors that could see the stock doing better over the next year or so. For example, as stated by the company in the recent update, the Snapchat “community continues to grow, and [it] continues to see strong engagement”. It also stated that there are significant opportunities to grow average revenue per user over the long term. These factors may assist the company in overcoming the macroeconomic headwinds, to help boost growth in the long term. 

Further, after the recent 40% decline, Snap is trading at historically cheap levels. For example, even though a price-to-sales (P/S) ratio of around 5 is by no means low, last year Snap had a P/S of over 50. Further, over the past three years, the lowest the company’s P/S ratio has sunk to was around 8. For some, this may indicate that now is a great time to buy the stock on the dip. 

What am I doing about Snap stock? 

I’m not too convinced about this positive viewpoint. Although Snap is trading at a historically low valuation, considering its declining growth, I still believe that it’s too expensive. Indeed, other companies that have similar P/S ratio include MercadoLibre and Sea Ltd. Albeit within a different sector to Snap, these firms are still seeing revenue growth of over 50%. Therefore, due to the social media firm’s high valuation, alongside its inability to make a sustained profit, I’m staying away from the stock.

5 Shares for the Future of Energy

Investors who don’t own energy shares need to see this now.

Because Mark Rogers — The Motley Fool UK’s Director of Investing — sees 2 key reasons why energy is set to soar.

While sanctions slam Russian supplies, nations are also racing to achieve net zero emissions, he says. Mark believes 5 companies in particular are poised for spectacular profits.

Open this new report5 Shares for the Future of Energy — and discover:

  • Britain’s Energy Fort Knox, now controlling 30% of UK energy storage
  • How to potentially get paid by the weather
  • Electric Vehicles’ secret backdoor opportunity
  • One dead simple stock for the new nuclear boom

Click the button below to find out how you can get your hands on the full report now, and as a thank you for your interest, we’ll send you one of the five picks — absolutely free!

Grab your FREE Energy recommendation now

Should you invest, the value of your investment may rise or fall and your capital is at risk. Before investing, your individual circumstances should be assessed. Consider taking independent financial advice.

Stuart Blair owns shares in MercadoLibre and Sea Limited. The Motley Fool UK has recommended MercadoLibre and Sea Limited. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Finger clicking a button marked 'Buy' on a keyboard
Investing Articles

This brilliant FTSE growth share goes ex-dividend on 8 May. Time to consider buying it?

Harvey Jones picks out a FTSE 100 growth share that has momentum on its side, even in today's turbulent market.…

Read more »

Wall Street sign in New York City
Investing Articles

Billionaire Bill Ackman has 100% of his FTSE 100 fund in under 15 stocks. I think these are the best of them

Edward Sheldon highlights two brilliant stocks in Bill Ackman’s FTSE 100 fund, Pershing Square Holdings. He believes they’re worth considering…

Read more »

Runner standing at the starting point with 2025 year for starting in new year 2025 to achieve business planing and success concept.
Investing Articles

Up 21% in a month but still at a 10-year low! Time to consider buying this red-hot income stock?

Harvey Jones is excited to spot a FTSE 100 income stock that's finally starting to show its long-term recovery potential…

Read more »

Passive income text with pin graph chart on business table
Investing Articles

This 9%-yielding passive income stock is down 10% from February. Is now the time for me to add to my holding?

This ultra-high-yielding FTSE 100 passive income gem can generate enormous passive income over time, especially using the power of dividend…

Read more »

Road 2025 to 2032 new year direction concept
Investing Articles

10x industry growth: could these be the best stocks to buy for the next decade?

With cyberattacks hitting the headlines, Ed Sheldon is wondering if the best stocks to buy for the next decade could…

Read more »

Runner standing at the starting point with 2025 year for starting in new year 2025 to achieve business planing and success concept.
Investing Articles

Here’s why I think the Lloyds share price could do well even if interest rates continue to fall

Our writer considers the argument that the Lloyds share price could come under pressure if the Bank of England continues…

Read more »

Businessman using pen drawing line for increasing arrow from 2024 to 2025
Investing Articles

In the mid-£8 range now, HSBC’s share price looks a bargain to me anywhere under £17.24

HSBC’s share price has fallen largely due to the recent US tariffs announcement, but does this mean a major bargain…

Read more »

many happy international football fans watching tv
Investing Articles

The JD Sports share price could undervalue the FTSE 100 retailer by up to 95%

Despite rallying over the past three weeks, our writer thinks the JD Sports Fashion share price has further to go.…

Read more »