UK shares to buy now: how I’d invest £1,000 today

Our writer highlights four UK shares to buy now for his portfolio. He thinks they can offer him growth and income opportunities.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

The UK stock market has been attracting attention from value hunters lately. The dramatic price fall in companies such as THG has attracted the interest of potential bidders. But even some companies whose prices have not seen big falls are trading on cheaper valuations than in markets like the US. I have been adding names to my list of UK shares to buy now for my portfolio.

I’m saving to invest my next £1,000, and if I had it now, here is how I would go about it.

UK shares to buy now for growth

With an eye on growth, I would put £250 into each of two well-known names.

One is the leisurewear retailer JD Sports (LSE: JD). The shares have fared badly recently, tumbling 17% in the past year. But I think the growth story here remains robust. The company posted its best ever interim results in September. Full-year results are expected soon. If they are strong, I think that could help the JD Sports share price recover some of its lost ground.

This is not a complicated business: it is about understanding what customers want, sourcing it cost effectively, and selling it profitably. That means barriers to entry are fairly low and competitors could squeeze profitability. But JD has proven expertise at what it does, which I think could help it keep growing. I see the current share price as a buying opportunity to tuck JD Sports into my portfolio for the long term.

Another growth share I would buy for my portfolio is boohoo. The company has seen its share price tumble into penny stock territory over the past year. I do see legitimate reasons for concern about the business prospects: inflation could eat into profit margins, for example. But boohoo remains in growth mode and has been consistently profitable. Like JD, it has expanded its US footprint and that should improve its economies of scale.

Income shares to buy now

I would put the other half of my £1,000 into shares I hoped could provide me with some passive income in coming years.

One of those would be tobacco manufacturer Imperial Brands. It pays dividends quarterly and currently yields 8.3%. The bedrock of the business is selling cigarettes. Although that is massively cash generative at the moment, as demand falls in most markets I see a risk to revenues. But the company’s pricing power should allow it to increase prices to mitigate some of the impact on profits. Meanwhile, newer product formats could help move the company’s brands into a post-cigarette era.

Another of the UK shares to buy now for my portfolio I like for its income potential is financial services group Direct Line. Like tobacco, insurance has attractive economics. Demand is fairly stable as most people insure their vehicles and homes year after year. Decades of underwriting experience allow a firm like Direct Line to price its services at a profitable level.

Unexpected events like a big storm pose a risk to profits. But over the long term, I reckon the company stands to do well. I would happily add it and its tasty 8.6% yield to my portfolio.

Christopher Ruane owns shares in Imperial Brands, JD Sports and boohoo group. The Motley Fool UK has recommended Imperial Brands and boohoo group. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

UK supporters with flag
Investing Articles

Why I think this super-cheap growth stock will lead the charge when the FTSE 100 recovers

Harvey Jones is seriously excited by this FTSE 100 growth stock but he also cautions that it can be very…

Read more »

Hydrogen testing at DLR Cologne
Investing Articles

Rolls-Royce’s share price is rallying again! But for how long?

Rolls-Royce's share price is the FTSE 100's best performer at the start of the new month. The question is, can…

Read more »

Lady taking a bottle of Hellmann's Real Mayonnaise from a supermarket shelf
Investing Articles

Value investors: Unilever shares are down 7% in a day!

Has the stock market’s reaction to Unilever’s deal to sell its food businesses left the reamining company as an undervalued…

Read more »

Close-up of children holding a planet at the beach
Investing Articles

The stock market is changing fundamentally — and most investors haven’t noticed

Andrew Mackie argues the FTSE 100 is being misread — beneath the volatility, investors are rotating into cash-generating businesses, not…

Read more »

British flag, Big Ben, Houses of Parliament and British flag composition
Investing Articles

FTSE 100 shares: the ‘old economy’ trade the market may be misreading

Andrew Mackie argues recent FTSE 100 volatility is masking a deeper shift, as investors rotate into cash-generative 'old economy' winners.

Read more »

A pastel colored growing graph with rising rocket.
Investing Articles

Down 19% to under £1, here’s why Lloyds shares look a bargain to me anywhere up to £1.80

Lloyds' shares are down a lot in a short time, but the price doesn’t reflect how well the business is…

Read more »

Hydrogen testing at DLR Cologne
Investing Articles

£20,000 invested in Rolls-Royce shares 3 years ago is now worth…

Rolls‑Royce shares are down after a huge surge from 2023, but the numbers suggest this rare dip could be a…

Read more »

ISA Individual Savings Account
Investing Articles

How big must an ISA be to aim for a £25,000+ a year second income?

Ahead of the 5 April ISA deadline, I double-checked I had fully utilised my tax-free allowance by topping up my…

Read more »