Is it too late to buy shares? (Spoiler alert: NO!)

Some investors, new and experienced alike, are probably choosing to sit on the sidelines – keeping their powder dry – rather than buy shares.

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

In the past month, the FTSE 100 is down by more than 6%. So if I were to follow Sir John Templeton’s advice that “The time of maximum pessimism is the best time to buy“, then now’s a great time for me to buy shares, right?

But wait — since the beginning of the week, the Footsie is now up by 2.8%! So has the time of “maximum pessimism” been and gone, and I’ve missed my buying opportunity?

Well, no. But you knew that from the headline I wrote, didn’t you?

A brief history of recent times

It’s clear to all that the stock market is turbulent right now, and realistically it has been pretty erratic for the past two years.

First Covid-19 (leading to falling markets), then progress on vaccines being developed (seeing an upswing in the FTSE 100’s chart).

Followed by new variants and further lockdowns placed on Brits (another trough) before the economy showed signs of recovery (leading to a peak not far off all-time highs).

And now Russian President Vladimir Putin’s invasion of Ukraine causing near-daily swings in global markets…

Stocks under the microscope

One of the last times in recent years we saw such choppiness was between June 2015 and February 2016, when the FTSE 100 lost 20% in value, dropping to 5,537 on 11th Feb ’16 from 6,953 on 1st Jun ’15.

So did anyone buying shares after February 2016 — arguably the end of “maximum pessimism” in that period of time — mistime the market? Let’s take a look at a handful of examples:

Beginning 11th March 2015 — this time seven years ago — Greggs shares rode the volatility and by April the following year were only up 1%. Fast forward to today, the share price has increased by almost 130%!

From brick-and-mortar to the internet, let’s look at Rightmove now. From today’s date in 2015, its share price bucked the trend showed by the FTSE 100 and was up around 40% by March 2016. But over the past seven years, the shares have more than doubled!

Never too late

So to recap:

  • not buying shares in quality companies just because you think you’ve missed out on the bottom of the market is foolish;
  • having a Foolish, buy-and-hold investing mindset can lead to huge gains over the long term.

Whenever I have money to spare — that I won’t need in the next five years — I will likely always put it to good work in the stock market. Not for me, the paltry interest rates on savings accounts.

And while I’m fully aware that investing in shares puts my capital at risk and I may get back less than I invested, I’m confident that spending time in the market is a far better strategy for me than trying to time the market.

After all, who’s got time for that? I’d rather buy shares in quality companies, no matter the state of the market.

Sam Robson owns shares in Rightmove. The Motley Fool UK has recommended Rightmove. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

British flag, Big Ben, Houses of Parliament and British flag composition
Investing Articles

Back above 10,000! Is the FTSE 100 index on track again?

The FTSE 100 index has been yo-yoing up and down with the latest news headlines around the oil crisis. Where…

Read more »

Finger clicking a button marked 'Buy' on a keyboard
Investing Articles

Stock market correction: Is there still time to buy UK shares cheap?

Long-term investors can do well to stay calm through stock market corrections, and even crashes, and pick up shares when…

Read more »

Warm summer evening outside waterfront pubs and restaurants at the popular seaside resort town of Weymouth, Dorset.
Investing Articles

2 FTSE 100 blue-chips to consider for a new £20k Stocks and Shares ISA

Ben McPoland highlights a pair of high-quality FTSE 100 stocks that have strong momentum on their side yet are trading…

Read more »

Young Caucasian woman with pink her studying from her laptop screen
Investing Articles

Are depressed Lloyds shares just too tempting to miss now?

Lloyds shares are coming under renewed pressure as conflict in the Middle East threatens the fragile global economic recovery.

Read more »

Female student sitting at the steps and using laptop
Investing Articles

7 FTSE 100 shares that look cheap after the 2026 stock market correction

Falling stock markets often present bargain opportunities. Let's take a look at some of the cheapest FTSE 100 shares at…

Read more »

piggy bank, searching with binoculars
US Stock

Up 59% this year, this S&P 500 stock is smashing the index!

Jon Smith points out a stock from the S&P 500 that's flying right now as part of a transformation plan,…

Read more »

Businessman hand stacking money coins with virtual percentage icons
Investing Articles

Stock market correction: a rare second income opportunity?

Falling share prices are pushing dividend yields higher. That makes it a good time for investors looking for chances to…

Read more »

Finger clicking a button marked 'Buy' on a keyboard
Dividend Shares

I just discovered this REIT with a juicy 9% dividend yield

Jon Smith points out a REIT that just came on his radar due to the high yield, but comes with…

Read more »